Genesys’ recent acquisitions advance the enterprise customer experience market

Today’s customers demand seamless and contextually relevant experiences. They expect brands to respond at the right time, through the right channel, and with the right messaging. To achieve this, brands need intelligent personalisation.

Through the acquisition of Pointillist and Exceed.ai, Genesys will advance capabilities in the company’s Experience as-a-service market and transform customer and employee experiences across marketing, sales and service

In this analyst report, hear directly from a Genesys executive about how the company foresees the traditional contact centre market evolving into an experience-as-a-service market and how recent acquisitions will advance their capabilities in the overall enterprise customer experience (eCX) market.