Beyond basic integration: Unify your CRM system and contact centre

Connected customer experiences start with connected systems and data within your organisation. The deeper the connections, the more power you have to orchestrate personalised end-to-end customer journeys.

But typical system integrations don’t unify your CRM system and contact centre in ways that make seamless orchestrated experiences possible. Some data may remain siloed. And without a central routing engine, you can’t effectively leverage the capabilities of both systems and ensure a consistent experience for your customers.

As customer expectations increase and CX strategy grows more complex, the burden of keeping your systems integrated gets heavier. That drains your IT resources.

It’s time to move beyond basic integrations and unify your CRM system and contact centre. A unified solution can provide a major upgrade to your CX capabilities with a simplified tech stack, streamlined workspace and the ability to combine data, AI capabilities and channels from both systems.

Download the checklist to learn how to realise the value of a unified solution.