Asia-Pacific CX Transformation Readiness Study 2021  

The coming decade marks the transition from customer service orientation to holistic customer experience design, necessitating a significant shift in the strategy and transformation approach. Navigating this transition signifies the biggest challenge – and opportunity – for companies across Asia-Pacific. 

Genesys, along with the research firm- Twimbit commissioned an Asia Pacific market study including 495 business and IT decision-makers across 14 countries to evaluate their Customer Experience Transformation Readiness. The study examines the level of cloud and artificial intelligence (AI) adoption in companies, the current level of digital engagement, the readiness of businesses to transform their employee experience strategy, especially when facing an unexpected event, and the leadership to spur transformation and deliver exceptional experiences. 

Join us for this exclusive webinar where our experts uncover the findings of the research and discuss: 

• The current state of customer experience transformation efforts across the Asia Pacific 
• Reasons why readiness differs in each region and what their respective priorities are 
• Market perception about the benefits and challenges of key technologies enabling customer experience 
• Best practices for businesses to design memorable experiences for their customers 

Meet the Speakers