Research Report

The Shift to Predictive Engagement

In a world where companies want to be able to personalise experiences at scale and across a plethora of channels, traditional reactive approaches are too limiting. Predictive engagement enables organisations to act when an action is required, not react after the moment has passed.

This report by the Which-50 Digital Intelligence Unit draws on qualitative research with senior marketing, commercial and digital leaders across a range of sectors in Australia who have shifted or started the shift to predictive engagement.

The report uncovers:

  • Drivers behind the move to predictive engagement
  • Business impact and benefits received
  • Pitfalls and challenges faced along the way
Report: the shift to predictive engagement