Building Brand Loyalty Across Channels - One Retail Consumer at a Time

Why mastering consumer engagement is the key to building loyalty

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Consumer behaviour has changed dramatically over the past two years. Today’s consumers expect instant access from any device, a seamless journey across multiple channels and a personalised shopping experience. To win and keep customer loyalty, you’ve got to deliver on those expectations with every shopping journey.

In this playbook, you’ll take a deep dive into the characteristics of best-in-class digital technologies powered by artificial intelligence and their role in creating “always-on” digital engagement for retail consumers.

By the end of the playbook, you'll:

Learn about the latest trends in consumer expectations and how retailers are adapting to heightened demand for personalised experiences
Understand how personalised digital consumer experiences create loyal consumers
Discover how online consumer data can inform brick-and-mortar consumer service strategies and personalised experiences

Genesys Cloud

Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organisations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.