Transforming retail with personalised shopping experiences
A customer visits a retail website looking for a specific item, but they’re having trouble finding it. Luckily for them, this business employs an AI copilot for its agents. After a certain amount of time spent looking through various types of product, they contact a customer service agent.
The copilot is able to support the agent in providing a personalised experience. It allows the agent to more quickly help the customer find the specific item they’ve been searching for, but it can do it without offering options that include things the customer’s already purchased in the past. It can also identify options for upselling or cross-selling based on what they’re looking for today, meaning the suggestions will be tailored for the individual customer rather than being random.
The copilot then provides the agent’s supervisor with an automatically generated summary, including insights like the reason for the interaction, the resolution, and customer sentiment and the reasons behind it. This makes the quality assurance process faster and easier, and helps the supervisor provide the proper coaching to the agent.