Call centre customer relationship management (CRM) is a technology solution that stores critical customer information and improves agent access to customer data like account details and interaction history. This enables call centres to:
Call centre CRM systems features are designed to streamline interactions, such as automated pop-up prompts during calls, data synchronisation across multiple channels and easily accessed linked call recordings. Agents can focus on addressing customer concerns instead of re-engaging them in redundant conversations or managing data entry.
Cloud technology has further simplified and accelerated integration for CRM systems, now a primary driver in streamlining call centre operations and achieving customer experience success. Leading call centre solution providers like Genesys offer an array of prebuilt CRM integrations to ensure seamless connectivity between call centre systems and CRM applications.