Discover the Experience as a Service essentials
To deliver empathy to every customer, you need some essentials in place. Discover what goes into Experience as a Service by building this interactive graphic.
Each interaction starts with your customer, right at the centre
Gain an understanding of each customer’s needs, intent and preferences — so you can make customers feel remembered, heard and understood.
This is the foundation of empathetic experiences
Interactions rooted in empathy make it easier to build trust and earn your customers’ loyalty — for stronger connections and better results.
It’s possible to achieve personalised experiences at scale
You just need the right technology and tools in place. It comes down to three key components. Keep exploring to reveal each one.
Empathy requires information about your customers and employees
Your contact centre is a gold mine for this data. By unifying historical, third-party and behavioural data, Genesys technology puts your data to good use.
Artificial intelligence turns data to insights and action
AI makes sense of massive amounts of conversation data to predict and recommend the next optimal option. It automates decisions about who, when and how to engage.
And engagement tools set you up to match and deliver
Facilitate empathetic experiences across marketing, sales and service. The best engagement tools help your team know the road customers travelled and anticipate what they need most.
And that’s Experience as a Service
Altogether — with data, artificial intelligence and engagement tools — you can create personalised experiences that provide true empathy to build trust and drive loyalty. We call it: Experience as a Service.