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Colum is a Senior Account Executive for GAAP (Genesys App. Automation Platform) formerly known as SpeechStorm. He is responsible for GAAP sales across UK & Ireland, Southern EMEA and APAC. He has 25 years experience in the Contact Centre software industry covering many aspects but primarily Voice Recording, CRM and IVR. He is based in the Genesys Frimley office in the United Kingdom.