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Albert Tay is the Director and Head of Financial Services Industry at Genesys Asia-Pacific. With more than 27 years of extensive experience in the Banking and Financial Services Industry and Enterprise Business Transformation space, he brings a wealth of knowledge with an expertise in the creation of new growth engines, customer journey and digital transformation, and designing high-level business strategies across Asia-Pacific. Albert is a prominent industry leader with a strong sense of business acumen and proven track records in adapting emerging business solutions and IT technologies into existing corporate frameworks to drive exceptional customer experience and business transformation.