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David is the Genesys Regional Director for UK and Middle East. He has over 20 years of experience in helping organisations to implement positive changes to the way they service their customers, whilst driving business growth. He has worked with some of the world's largest brands across multiple sectors including Financial Services, Retail, Outsourcing and Technology giving him unique insights into the challenges organisations face today. David has also helped to pivot the sales organisation from selling on-premise to cloud solutions.