FRIMLEY, UK — April 13, 2016 — Genesys (www.genesys.com/en-gb), the market leader in omnichannel customer experience (CX) and contact centre solutions, invites business leaders to join an expert conversation on how to use customer experience to deliver connected customer journeys and gain competitive advantage.
Join the expert conversation that will take place on April 20.
Genesys and Dimension Data experts will dive into the “2016 Global Contact Centre Benchmarking Report,” which provides insights into key customer experience, technology and operational trends in the contact centre that are transforming customer support and service models worldwide.
“Within two years, we believe that nearly 75% of contact centres will have omnichannel capabilities, and our recent research clearly illustrates the need for brands to make this transition in order to prepare for future growth and differentiate from their competitors,” noted Rob Allman, Group Principal Director of Customer Experience and Collaboration at Dimension Data.
The Dimension Data report shows that more companies are putting customer experience first, and those that do get real results. Omnichannel engagement centre solutions enable a customer-first strategy by shifting CX from reactive to proactive—predicting the needs of customers and personalising their experiences. As many at 83% of participants surveyed in the Americas, Europe and Asia Pacific stated that customer experience is a clear differentiator.
Example findings that will be shared include:
- Connected omnichannel journeys and customer experience are top focus areas in 2016.
- Digital interactions account for over 42% of all interactions and mobile applications are a top channel choice for customer service.
- Mass personalisation of services is the top trend while emerging micro- personalisation techniques are expected to radically transform the industry in the next five years.
- Over 60% of survey participants are actively planning for cloud CX solutions, which are becoming an industry standard.
“Connecting with today’s digitally driven, social media savvy consumers is crucial to driving positive business performance. Success is now about delivering connected customer experiences across multiple journeys and channels including: phone, IVR, email, social, web chat, text, mobile applications, video, and other IoT-automated services in a fully seamless fashion to build lasting customer relationships,” said Merijn te Booij, Chief Marketing Officer at Genesys.
Join The Conversation
At the webinar, hear insights directly from Genesys and Dimension Data experts on how contact centres are becoming an integral part of the customer experience strategy and driving business growth:
- Date: April 20
- Time: 1 hour, 3 p.m. BST/4 p.m. CEST
- Sign up for the global webinar
- Experts include:
- Mike Wells, Director of Consulting Services at Dimension Data
- Michael Slip, General Manager of the CX and Collaboration Business Unit at Dimension Data
- Lisa Abbott, Senior Director of Product Marketing at Genesys
For more information, including an infographic summarising the key trends, visit this page.
Methodology
The Dimension Data annual global research study is based on 19 years of trends, performance analysis and best practice techniques to provide the industry with a comprehensive global overview and perspective to the state of customer interactions, and customer management in contact centres. The study is supported by over 40 of the world’s leading industry groups and associations. This year 1,320 participants across 81 countries and 14 industry verticals contributed to the research findings.
About Genesys
Genesys, the world’s #1 Customer Experience Platform, empowers companies to create exceptional omnichannel experiences, journeys and relationships. For over 25 years, we have put the customer at the centre of all we do, and we passionately believe that great customer engagement drives great business outcomes. Genesys is trusted by over 4,700 customers in 120 countries, to orchestrate over 24 billion contact centre interactions per year in the cloud and on premises. For more information www.genesys.com/en-gb.
Connect with Genesys via Twitter, Facebook, YouTube, LinkedIn, and the Genesys Blog.
Media Contact
Neil Thomas
H+K Strategies for Genesys
0207 413 3000 or genesysukteam@hkstrategies.com
