There has been a lot of hype surrounding the Internet of Things (IoT) over the past 10 years, but as time has passed, and following several technological advances, it is now a reality and having a transformational effect on customer experience. Frost & Sullivan conducted the 2016 IoT-Enabled Customer Experience study. The study aims to understand how Asia-Pacific enterprises view Customer Experience (CX) at their organisations as well as gain insights into the perceptions and impact of IoT on CX. The study also measures the adoption of IoT among Asia-Pacific organisations as a key enabler in enhancing CX.
Around 68% of participants surveyed perceived their IoT-enabled-CX initiative as improving their brand equity and having a positive impact on the development of new disruptive business models.
Download the white paper to learn:
Find out how this could impact your industry.