Revealing the Value of IoT to Enhance Customer Experience
There has been a lot of hype surrounding the Internet of Things (IoT) over the past 10 years, but as time has passed, and following several technological advances, it is now a reality and having a transformational effect on customer experience. Frost & Sullivan conducted the 2016 IoT-Enabled Customer Experience study. The study aims to understand how Asia-Pacific enterprises view Customer Experience (CX) at their organisations as well as gain insights into the perceptions and impact of IoT on CX. The study also measures the adoption of IoT among Asia-Pacific organisations as a key enabler in enhancing CX.
Around 68% of participants surveyed perceived their IoT-enabled-CX initiative as improving their brand equity and having a positive impact on the development of new disruptive business models.
Download the white paper to learn:
Key business benefits from IoT-enabled CX
Five important factors that companies should consider in developing an IoT-based customer experience strategy
The current state of IoT adoption across Asia Pacific and the reasons behind it
Key drivers and preparations for companies to adopt IoT