Enity drives business growth whilst personalising CX and reducing IT costs by 20%

Choosing to see the potential in people

Enity is an inclusive, digital-first mortgage specialist with a growing portfolio of innovative brands, including Bluestep Bank, Bank2, and 60plusbanken. Together, they serve customers across Finland, Norway, and Sweden.

Through sustainable and responsible lending, Enity plays a vital role in supporting disadvantaged and underserved communities that are often excluded by other banks. For example, the lender provides self-employed and contract workers with access to the Nordics housing market and helps people with irregular credit histories access mortgages.

A blend of digital convenience and personal service are at the heart of this human-centric operating model, setting Enity apart from mainstream lenders that rely on rigid credit scoring.

“Our customers might have faced rejections elsewhere, so trust, transparency, and empathy are vital to winning and keeping them,” said Martin Kedbäck, Head of Product Management at Enity Bank Group AB. “When they come through to our contact centre, they expect highly knowledgeable agents with fast answers and the best solutions.”

Putting the right foundations in place

In the past, that service model was largely reactive and dependent on outsourced IT support. There was little uniformity across country operations, which suffered due to siloed channels and systems and a lack of meaningful data. Consequently, handling time increased, as agents had to frequently toggle between multiple interfaces.

“We wanted to harmonise customer experience by moving to one common platform and a Nordics operating model – effectively creating that single pane of glass for driving efficiency and managing all our customer journeys,” said Kedbäck.

Two years ago, Enity scouted the market for a customer experience solution that could help achieve those goals before eventually settling on the Genesys Cloud platform.

“We liked the intuitive user experience and felt comfortable with Genesys right away,” said Solomona Kahsay, Digital Product Owner at Enity Bank Group AB. “We also had one eye on the future in terms of the platform’s strong digital, AI, and integration capabilities.”

Single-screen journey management

Following a smooth three-month implementation, 150 agents in Finland, Norway, and Sweden now expertly handle chat, inbound, outbound and SMS conversations via a single desktop interface.

Skills-based routing ensures interactions play to agents’ individual strengths, minimising call transfers and maximising first-contact resolution – essential prerequisites for building personalised, empathetic customer experiences. Alternatively, Enity customers can self-serve via a chatbot for frequently asked questions.

Data-rich dashboards mean supervisors no longer waste time manually managing spreadsheets and always have real-time insights that help them maintain service levels. Workload visibility and control have also been transformed.

“We’ve seen significant improvement in agent efficiency since using Genesys Cloud Work Automation to capture, assign, and monitor work items, particularly for smarter case handling and late payment collections,” said Solomona Kahsay.

Collectively, those improvements in self-service options, IVR and routing processes, and digital engagement have made a substantive difference.

“We’ve come a long way in two years,” said Kedbäck. “Our average handle time has reduced by 54% and call volumes by 12%, all whilst significantly expanding our business operations and customer base.”

Added compliance, IT, and innovation benefits

Importantly, Genesys Cloud enables Enity to maintain a strong compliance posture by providing third-party validated security and compliance certifications and secure payment flows to meet regulatory requirements.

“Everything starts with compliance when we design new channels and tools, and Genesys simplifies those tasks,” said Kedbäck. “We’ve also taken back control of our IT infrastructure and are pretty self-sufficient. That’s resulted in a 50% improvement in provisioning time and 20% cost saving, which includes the retiring of seven systems.”

An exciting future awaits as Enity looks to leverage other Genesys Cloud digital and AI solutions to further improve experiences and create more cost-efficiencies; for example, it wants to automate additional processes and pilot capabilities like agent assist.

To learn more about the solutions featured in this case study, visit www.genesys.com.