Unlocking Customer Delight: Exploring the Power of Generative AI in Customer Experience

In 2023, one of the top priorities in customer experience is enabling customers to complete all their interactions through digital channels if they prefer. This approach has shown to increase customer satisfaction, expedite issue resolution and reduce the cost of service.

Genesys has achieved a strong position on the 2023 European Cloud Contact Centre Frost Radar™, indicating its market leadership in Europe. The company continues to demonstrate growth and innovation, particularly in enhancing its conversational AI and journey analytics capabilities. With its history of making AI useful and usable for customer experience, Genesys can help organisations take advantage of Predictive, Conversational and Generative AI to enhance their customers’ experiences.

To delve deeper into these topics, join the team from Genesys and Alexander Michael, VP at Frost & Sullivan, in an inspiring session, which will cover:

• Best practices for building an effective digital strategy.
• How Generative AI amplifies the value of AI for customer experience through real-world use cases.
• Guidance on how to leverage predictive, conversational and generative AI for digital.

Meet the Speakers