Customer Webinar

The Customer Experience Transformation Imperative – What You Need to Know Now

CX is a strategic business imperative that requires serious thinking, planning and resourcing if it is to be sustainable and effective. CX requires the acquisition of external software and services (it is not something you can DIY) but also needs wider and deeper design thinking, agility and speed of response, continuous innovation, a clear sense of purpose, cultural change, and employee and stakeholder engagement.

This webinar summarises key trends in CX and covers the following points:

  • The current state of play of the CX software and services market
  • The challenges in deploying new generation CX solutions
  • Be prepared to thrive in the new era of digital disruptors and competition

Meet the Speakers

Gerry Brown
Research Director,
European Software Group at IDC

Rik McCrossan
Sr Business Development Manager,
Genesys

Per-Anders Melander
Sales Expert,
Customer Experience – Nordics & Baltics,
OBS

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