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How-To-Guide:

Using AI to Personalise the Customer Experience

Personalising the customer experience is a task that every organisation knows is important, yet, few businesses are willing to strategically deliver. Individualising the experience is more than firm handshakes and friendly smiles. It requires a robust infrastructure, one able to analyse actionable data and artificial intelligence. 

Today’s contact centres and organisations gather far too much customer intel to get away with impersonal service. Attention scarcity means you can’t afford to bombard your customers with irrelevant emails or lose their followership on social media. They’ll churn. 

This report will help you change your contact centre into a seat of personalisation – a value creator that can turn AI into individualised customer experiences. 

Topics include: 

  • 5 Key steps to personalising the customer experience 
  • The development of systematic customer profiles. 
  •  How to collect more data through different mediums, reaching consumers on their preferred channels. 
  •  Detailed approaches for collecting feedback. 

Download the research report

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