Report

The State of Customer Experience report: Middle East and Africa

The State of Customer Experience report: Key findings from the Middle East and Africa

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Across the Middle East and Africa, leaders in customer experience (CX) are adapting to rapidly changing customer needs, the rise of digital adoption and the growing demand for empathy at scale. “The State of Customer Experience: Middle East and Africa” report provides insights from consumers and CX professionals surveyed across the region, highlighting what today’s customers value most and where organisations are investing to stay competitive.

Whether you’re aiming to modernise engagement channels, deliver seamless service or unlock new value with AI, this report gives you a clear overview of the evolving CX landscape and strategies to stay ahead.

Get insights from our survey on:

Factors driving customer loyalty in the Middle East and Africa
Top CX challenges and technology priorities in the region
How CX leaders in the region are striving to effectively balance human touch while digitally scaling