Genesys and Microsoft Azure

Customer experience is becoming more important than what companies sell in the digital economy — and key to maintaining a competitive advantage. And with 73% of consumers ready to walk away from your brand if they don’t get a consistent experience across all touchpoints, the expectations are high and the risks are great.

Chart your next steps to a cloud-based, omnichannel customer contact system with the new ebook from Microsoft and Genesys, How the cloud is changing the way global brands engage with customers. This enterprise buyer’s guide to the omnichannel cloud contact centre includes:

• The top barriers to cloud-based, omnichannel customer service and how to overcome them
• Methods to quickly add digital channels, or scale to unforeseen opportunities to create greater competitive advantage
• A proven, four-step process to take you from wherever your customer contact system is now to a modern, data-driven program that continually uses data and insights from current customers to drive constant improvement
• The three phases of migrating your customer data to the cloud