Start your digital conversation anywhere and take it everywhere
The shift to digital has increased transactional volumes across digital channels, but customers interact with your brand, not your channels. Are you able to provide consistently delightful and contextual experiences regardless of the channel? In this session, we will discuss best practices to contextualize your customers interactions as the move through your self-service journeys or engage in assisted service interactions. Learn how to digitally empower your customers and employees.
Elcenora Martinez, SVP, Product Marketing, Genesys
What’s the secret to chatbots customers (and CXOs) love?
While chatbots lower the cost of service, some lower the quality of service as well. How can you automate conversations without losing the human touch? In this session, we will provide practical guidance in how to design, create, deploy, measure, and optimize customer-centric chatbots. We will share examples, innovations, best practices, and insights to help you:
- Make a case for (or against) chatbots
- Prepare your team for chatbots
- Start designing chatbots
- Optimize existing chatbots
Jane Hendricks, Sr. Product Marketing Manager, Genesys