Future of CX Zurich

CX powered by Genesys Cloud – for accelerated benefits

Swisscom and Genesys warmly invite you to our
2026 kickoff event on 21 January 2026 in Zurich.

Swisscom Business Campus

Swisscom Business Campus, Turbinenstrasse 30, 8005 Zürich, Schweiz

Get directions
Creative business team laughing together

Become part of the next wave of CX-evolution.

Enjoy a science-meets-practice keynote on CX trends and the tangible business value of cloud-based customer experience. Join us for an exclusive deep dive into why leading organizations like Swisscom and Nespresso choose Genesys Cloud — and how it transforms Customer Experience into a strategic and brand differentiating asset.

What to expect

  • Sneak preview of the upcoming CEX Trend Radar by Professor Nils Hafner, with a sharp, forward-looking view on CX & AI.
  • Business Update: Where does Genesys Cloud stand today in the Alps region, two years after the launch in Switzerland?
  • Innovation Highlights: Explore the latest Genesys Cloud innovations and see how intelligent orchestration, routing and AI-driven engagement accelerate your CX and EX execution.
  • But most and foremost – Customer Voices: Real Stories from two CX benchmark- and innovation leaders Swisscom and Nespresso:
    • The journey: Why they changed, how they did it, and what sparked the transformation
    • The challenges they met — and what they would do differently now
    • The results: Adoption, user feedback, KPIs — what really moved the needle
    • What lies ahead: The next steps in their continued CX and AI transformation

Why you should attend

  • Gain strategic insights on running CX as a competitive differentiator
  • Understand how Cloud + AI + orchestration are essential to drive loyalty through scalable personalization as well as to reduce costs by driving cost-efficient operations
  • Hear authentic customer stories — no marketing fluff, learn first-hand about real transformation journeys
  • Network with peers who shape CX in complex organizations

Don’t miss this opportunity to see how CX in the cloud becomes not just a service, but a core asset.

Ready to transform? Secure your spot now!

Agenda

13:30

Join us for the Welcome Reception with coffee, tea, brainfood, networking

14:00

Opening and Welcome to the Future of CX.

With David Marcès – Genesys and Marc Schwarz – Swisscom

14:10

Sneak preview: The CX Trend Radar Every Leader needs to see

Professor Nils Hafner unveils the latest evolution of the jointly engineered Customer Experience Trend Radar, originally co-developed with ‌Harald Henn, setting the benchmark for strategic customer leadership.

Trusted by thousands of CX and customer operations leaders, the radar is read with conviction (and highlighters) and used to steer real CX priorities at scale.

Expect more than trends: data-backed foresight, bold predictions, and pragmatic ways to solve today’s toughest CX leadership challenges — from orchestration frictions to adoption roadblocks and customer impact metrics that matter.

With Professor Nils Hafner, Professor of Customer Relationship Management at ‌Hochschule Luzern, author and co-creator of the ‌CEX Trend Radar.

14:40

Business Update

Genesys Alps and A Glimpse into the Innovation Frontier.

With David Marcès, Frank Fauerbach, Barnabe Charmey and Elif Kaya – Genesys

15:00

Best Practice Highlight - Brewing the Future

Nespresso’s CCaaS Transformation Journey
With Kira Aksahin and Bernard François – Nespresso

15:30

Coffee. Tea. Soulfood. Network Magic.

16:00

CX 2026: Navigating the Next Shift.

How to empower your cloud story.
With Mark Burow, Head of CX and Eric Heer Management Consultant CX – Swisscom

16:20

Best Practice Highlight 2

CX leaders sharing their journey to Genesys Cloud.
With Marcel Hischier – Swisscom

16:50

Closing remarks: Setting the tone for future CX leadership.

With David Marcès – Genesys and Marc Schwarz – Swisscom

17:00

Apéro riche – Elevated Bites, Meaningful Connections.

Speakers

David Marcès

David Marcès

Managing Director Alps, Genesys

Nils Hafner

Nils Hafner

Professor of Customer Relationship Management at Hochschule Luzern, author and co-creator of the CEX Trend Radar

Claudia Gabler

Claudia Gabler

Kommunikationsexpertin und Moderatorin

Marcel Hischier

Marcel Hischier

Product Manager Customer Interaction ART, Swisscom

Barnabe Charmey

Barnabe Charmey

Senior Solutions Consultant, Genesys

Frank Fauerbach

Frank Fauerbach

Principal Solutions Consultant, Genesys

Marc Schwarz

Marc Schwarz

Head of Business Development for Customer Experience Solutions, Swisscom

Mark Burow

Mark Burow

Head of CX Consulting, Swisscom

Elif Kaya

Elif Kaya

Solutions Consultant, Genesys

Eric Heer

Eric Heer

Management Consultant CX

Bernard François

Bernard François

Global Digital Program Manager, Nestle

Kira Aksahin

Kira Aksahin

ist Global CRC Digital and Social Media Lead, Nestle

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