Ventana Research Recognizes Combination of Genesys Customer Experience Platform and IBM Watson Engagement Advisor

DALY CITY, CA — September 16, 2014 — Genesys (, a leading provider of customer experience and contact center solutions, today announced that it has received the 2014 Technology Innovation Award for Contact Centers from Ventana Research Technology, a leading benchmark research and advisory services firm. The award recognizes the technology innovation created by the two companies in partnering to combine the award-winning Genesys Customer Experience Platform with the IBM Watson Engagement Advisor. With the new joint solution, organizations can better serve consumers in their self-service applications and contact centers.

Earlier this year, the companies announced a partnership to develop a learning system that combines the Genesys Customer Experience Platform with the Watson Engagement Advisor to transform how organizations worldwide engage with their customers across customer experience touchpoints and channels of communication. The Watson-enabled natural language solution learns, adapts and understands market and organizational data quickly and easily, and gets progressively smarter with usage and outcomes.

The annual Technology Innovation Awards are delivered by the Ventana Research team, which through its benchmark research, on-demand advisory and education services, continues to pioneer new methods for organizations to become efficient and effective in their business. As part of the scoring process and methodology, Ventana Research examined submissions and nominations from the industry and research team to assess, score and select the technology that has the best impact for each of the specific categories. Visit to find out more.

About Genesys

Genesys is the market leader in multi-channel customer experience (CX) and contact center solutions in the cloud and on-premises. We help brands of all sizes make great CX great business. The Genesys Customer Experience Platform powers optimal customer journeys consistently across all touchpoints, channels and interactions to turn customers into brand advocates. Genesys is trusted by over 4,500 customers in 80 countries to orchestrate more than 100 million digital and voice interactions each day. Visit us at or call us at +1.888.436.3797.

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