Future of CX

From AI to Impact

How leading organisations turn AI into measurable business value


20 October 2026 from 1.30pm at Zurich Development Center

Zurich Development Center, Keltenstrasse 48, 8044 Zürich, Zürich, Switzerland

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The Genesys Team

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From AI to Impact – 

How leading organisations turn AI into measurable business value

Artificial Intelligence has moved beyond experimentation. The real question is no longer whether to use AI, but how to orchestrate it to create measurable value for customers, employees and the business.

Three years after the launch of Genesys Cloud AI in Switzerland, the market has reached a new stage of maturity. Organisations have gained valuable experience, moved beyond isolated AI initiatives and are now focusing on what truly matters: delivering better customer experiences, empowering employees and generating tangible business outcomes.

Join us for an afternoon of inspiring customer stories, strategic insights and open discussions with CX and technology leaders who are shaping the next generation of customer experience.

Discover how organisations are successfully orchestrating AI across customer journeys, people, data and channels—and what it takes to move from AI pilots to enterprise-wide impact at scale.

Why attend?

  • Learn how leading organisations are creating measurable business value with AI.
  • Discover real-world customer stories and practical implementation lessons.
  • Explore how Experience Orchestration connects AI, people and processes.
  • Gain strategic insights into the next evolution of Customer Experience.
  • Exchange ideas with senior CX, Service, Digital and IT leaders from across Switzerland.

Who should attend?

Senior decision-makers in Customer Experience, Customer Service, Contact Centers, Digital Transformation, IT and Business Operations who want to understand how AI can create lasting business value at scale.

 

Agenda

13:30

Join us for the Welcome Reception with coffee, tea, brainfood, networking

14:00

Welcome to the Next Era of Customer Experience

Three years of Genesys Cloud in Switzerland: key learnings, market evolution and what comes next.

David Marcès, Genesys

14:30

Workforce Orchestration the new, intelligent layer that helps organisations orchestrate Employee Experience, AI and operations together.

The workforce is evolving, traditional WEM capabilities remain essential, but AI is becoming part of day-to-day operations and organisations must plan, measure and optimise work across both human employees and virtual agents creating a new operating model. That’s why WEM is evolving from workforce management to workforce orchestration—bringing together workforce planning, operations, quality and engagement into a continuous performance system that adapts in real time.

Paul Turner, Sr. Global WEM Business Specialist, Genesys

15:00

Agentic Experience Lab: From High-Value Use Case to Working AI Agent

How our AI experts work side-by-side with our clients to turn your highest-value use case into a real, working AI agent — built on your actual data and process, not a hypothetical? How to get a validated agent you can interact with, tangible results to share with your stakeholders, and a clear roadmap for scaling it into production – within just 3 hours.

Barnabé Charmey, Manager Solutions Consultant Alps, Genesys

15:10

Genesys Cloud in Action: Delivering Value, Unlocking AI, Shaping the Future

Following the migration to Genesys Cloud in Q3 2025, Swisscom shifted from platform transformation to value creation. Since then, the team has focused on scaling capabilities, embedding AI into daily operations, and driving measurable outcomes. This session will provide a structured view on achievements to date, lessons learned, and the strategic priorities for the next phase.

Andrin Egli, Product Manager Converstional & AI Platforms, Swisscom

15:35

Coffee. Tea. Soulfood. Network Magic.

16:00

Demo: From Blabla to Action: Agentic AI Live

What happens when AI doesn’t just understand a customer request, but initiates the right next steps? Juri Strässle and Elif Kaya demonstrate live how an Agentic Virtual Agent handles an insurance claim—from the initial request to concrete action. The demo brings the shift from LLM to LAM to life. In addition, Genesys will talk about how Pinkfish connects customer intent with enterprise data and workflows to create a seamless experience across different systems seamlessly.

Elif Kaya and Juri Strässle, Genesys

16:30

Customer Story

From AI ambition to operational reality: practical insights, measurable outcomes and lessons learned.

17:00

Wine o’clock

Meaningful conversations. Genuine connections. Great wine. Soul food. And birthay cake, of course!

Speakers

David Marcès

David Marcès

Managing Director Alps, Genesys

Claudia Gabler

Claudia Gabler

Co-Moderatorin

Andrin Egli

Andrin Egli

Product Manager Conversational & AI Plattforms, Swisscom

Barnabe Charmey

Barnabe Charmey

Manager Solutions Consultant Alps

Arzu Laubacher

Arzu Laubacher

Senior Partner Account Manager & Co-Moderation, Genesys

Paul Turner

Paul Turner

Senior Global WEM & Supervisor AI Business Specialist, Genesys

Juri Strässle

Juri Strässle

Account Executive Healthcare & Insurance, Genesys

Elif Kaya

Elif Kaya

Solutions Consultant, Genesys