CX at full gallop: Innovation and insights at the Kentucky Derby

Hotel Bourré Bonne

May 1-4, 2025

Experience CX excellence at the Kentucky Derby

Customer expectations are constantly evolving—demanding seamless, personalized, and effortless interactions. To stay ahead, you need innovation that moves as fast as the competition.

Hosted by Genesys, join your fellow C-suite executives at the 151st Kentucky Derby for an exclusive opportunity to network with industry leaders, gain insights into the latest CX trends, and accelerate your digital transformation strategy. Against the backdrop of this legendary event, we’ll explore cutting-edge innovations that are redefining the experience economy—so you can set the pace for success in an ever-changing landscape.

Agenda

Thursday, 01 May 2025

06:00 PM – 08:00 PM

Welcome reception

Kick off your Derby experience  at Hotel Bourré Bonne with an elegant evening of cocktails and conversation. Mingle with fellow C-suite leaders in a refined setting where timeless tradition meets modern luxury. Raise a glass to an extraordinary weekend of insights, connections, and world-class experiences.

Friday, 02 May 2025

08:00 AM – 09:00 AM

Breakfast

Start the day with a relaxing breakfast featuring a selection of gourmet offerings. Enjoy great conversation and a moment of calm before a weekend filled with insightful discussions, exclusive experiences, and exceptional hospitality.

09:00 AM – 12:00 PM

Business meeting

Join an exclusive roundtable with industry visionaries and thought leaders to explore the future of customer experience. Gain actionable insights on AI-driven innovation, experience orchestration, and strategies to stay ahead in a rapidly evolving market—all while engaging in high-impact discussions with your peers.

01:00 PM – 05:00 PM

Group activity

Step beyond the ordinary with curated experiences designed to inspire, connect, and create lasting memories. Whether it’s a taste of Kentucky’s rich heritage, a unique cultural excursion, or a bespoke networking opportunity, these exclusive moments will deepen connections and elevate your Derby experience.

05:00 PM – 07:00 PM

Free time

Take a break and make the most of your free time however you choose. Unwind in the comfort of your accommodations, explore the rich culture and charm of Kentucky, or connect with fellow guests. Whether you prefer a moment of relaxation or an opportunity to discover something new, this time is yours to enjoy.

07:00 PM – 09:00 PM

Offsite dinner

Indulge in an unforgettable dining experience at one of Kentucky’s most exclusive venues. Enjoy exquisite cuisine, curated wine pairings, and engaging discussions in a setting that blends history, hospitality, and high-level networking. This isn’t just dinner—it’s an evening designed to inspire.

Saturday, 03 May 2025

08:00 AM – 09:00 PM

Breakfast

Get ready for the Kentucky Derby with a delicious breakfast where indulgence meets anticipation. Enjoy a variety of expertly crafted dishes while mingling with fellow executives and setting the stage for an exhilarating day at Churchill Downs. With the excitement building and the race just hours away, this is the perfect way to fuel up and make the most of this legendary event.

09:00 AM – 12:00 AM

Kentucky Derby

Feel the energy of Churchill Downs as you witness the 151st Run for the Roses from premier seating inside the exclusive First Turn Club. From the pageantry of the opening ceremonies to the thundering excitement at the finish line, this legendary event is an experience like no other. Soak in the sights and celebrate the thrill of victory in the heart of horse racing’s most iconic tradition.

Sunday, 04 May 2025

12:00 AM – 12:00 PM

Departures

As the weekend winds down, take a moment to reflect on the connections made and experiences shared. When it’s time to depart, we hope you’ll leave inspired, energized, and ready to bring fresh insights back to your organization. Safe travels, and we look forward to staying connected and seeing you at future events!

Enjoy front-row access to the Kentucky Derby from the exclusive First Turn Club!

 

 

Step into the heart of the Kentucky Derby at the First Turn Club—where luxury meets the rush of the race.

Situated at one of the most exhilarating moments on the track, this premium hospitality experience offers unrivaled views as the horses thunder around the first turn, setting the tone for a dramatic and unforgettable finish.

Savor all-inclusive gourmet cuisine, sip handcrafted cocktails, and soak in the electric energy alongside fellow racing enthusiasts. With private betting windows, upscale lounge seating, and live entertainment, the First Turn Club delivers the Derby experience at its finest.

Don’t just watch the race—immerse yourself in it, with First Turn Club access.

Hotel and venue

Frequently asked questions

What is included?

  • Hotel accommodations at Hotel Bourré Bonne, including associated tax and service charges, from Thursday, May 1 – Sunday, May 4 (3 nights). 
  • Roundtrip Airport transfers for you and one guest to and from the Louisville International Airport (SDF) and Hotel Bourré Bonne on the event dates.  
  • Special group activity following the business meeting on Friday, May 2.  
  • Tickets and transportation for you and one guest to The Kentucky Derby on Saturday, May 3.  
  • Food and beverages at all hosted Genesys activities throughout the weekend. 

What is not included?

  • Roundtrip air travel for you and one guest.  
    • Due to the popularity of the Kentucky Derby and flights selling out, we encourage you to book your transportation as soon as possible.  
  • Parking 
    • Attendees driving to the event will be responsible for their own parking charges. Complimentary parking is not available. Valet parking: $42/night. 

What happens after I RSVP?

You will receive a confirmation email shortly after you RSVP. Please complete the form to provide additional information needed to finalize your attendance.

What if I have additional questions?

Please email Amy DiPaola, Director, Strategic Events, amy.dipaola@genesys.com