CCW Vegas 2026

While customer expectations are higher than ever, organizations are under intense pressure to drive efficiency and do more with less. Yet many organizations remain stuck in isolated AI pilots that fail to scale into production, exposing a hard truth: a perceived tradeoff between experiences that drive customer loyalty and those that deliver operational efficiency.

In this customer spotlight, North, a leading financial technology company, shares how they partnered with Genesys to reject that tradeoff, scaling AI from experimentation into production to deliver real, meaningful outcomes for both their customers and their business. You’ll hear how they identified the right use cases, built the right foundation, managed adoption and change, and realized ROI, all while continuously optimizing their AI strategy.

Finally, get a look at what’s next for North, how and where they are investing in AI to unlock even greater value.

Join to learn how leading organizations like North are delivering CX done right, where efficiency and experience reinforce each other, powered by AI from Genesys.

All sessions are available on first-come, first-seated basis.