Joint keynote address at G-Force 2015 and membership to Genesys AppFoundry marketplace signal new era of personalized customer experience driving business efficiency

MIAMI – October 28, 2015 — Genesys (, the market leader in omnichannel customer experience (CX) and contact center solutions, together with Microsoft in a keynote address at G-Force 2015 this week, announced a deeper relationship to bring rich video support from Skype for Business to the Genesys Customer Experience Platform to further transform and personalize customer experience.

Genesys President and CEO Paul Segre and Zig Serafin, Corporate Vice President of Skype for Business at Microsoft, detailed the vision of natively integrated solutions and looked forward to the possibilities of Skype for Business in the cloud.

Additionally, in a move further strengthening its long-standing relationship with Genesys, Microsoft is in the process of deploying a cloud-based contact center from Genesys for its own global contact center, which is anticipated to be one of the world’s largest contact center systems that will extend the Skype for Business PBX, conferencing and messaging system already used daily by approximately 100,000 Microsoft employees globally.  

“Genesys and Microsoft share a joint vision to connect users in more personal ways,” said Zig Serafin, Corporate Vice President of Skype for Business at Microsoft. “We believe Genesys is a leader in the contact center space and together we will transform the way customers engage using any Skype end-point, both inside and outside the business using chat, voice and video.”

The companies also announced that the Multimedia Connector for Skype for Business adapter is available in the Genesys AppFoundry, a newly available marketplace focused on customer experience solutions. The AppFoundry, also announced at G-Force 2015 this week, will serve as a resource center for Genesys customers to discover, research and connect with a broad range of customer experience applications, integrations and services that address their unique needs.

“Skype for Business is revolutionizing the omnichannel communications productivity market. Genesys is revolutionizing the omnichannel customer experience market. Together, we are building solutions unmatched in the market,” said Paul Segre, President and CEO of Genesys. “We are excited to deepen our partnership and showcase this innovation by collaborating with Microsoft on a global cloud solution to bring next generation customer experiences to its customers.”

Announced in May 2015, the integration of Skype for Business with the Genesys Customer Experience Platform enables customers and companies to seamlessly engage through video, voice and instant messaging. Genesys and Skype for Business customers can now deliver orchestrated customer engagement to each and every customer interaction and journey, connecting the customer with the best agent or subject matter expert in any department and location. Customer centricity with personalized one-to-one engagement is now a practical reality for organizations of all sizes in the contact center or across the entire organization.

About Genesys

Genesys is the market leader in omnichannel customer experience (CX) and contact center solutions in the cloud and on-premises. We help brands of all sizes make great CX great business. The Genesys Customer Experience Platform powers optimal customer journeys consistently across all touchpoints, channels and interactions to turn customers into brand advocates. Genesys is trusted by over 4,500 customers in 80 countries to orchestrate more than 100 million digital and voice interactions each day. Visit us at, call us at +1.888.436.3797 or engage with us on Twitter: @Genesys.

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Chelsea D’Angelo & Alexis Malure
Group SJR for Genesys
917.934.3914 or [email protected]