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& Leadership

CX Thought Mission

Customer Experience (CX) and Employee Experience (EX) are the highest in priority for all leadership teams. It is today measured as the ability of organizations to engage with customers and employees digitally with empathy and care. Organizations are moving beyond measuring customer efficiency or friction scores to measuring engagement and ecosystem value. To succeed, we need to build a digital platform that is highly agile, scalable, and secure to meet the fast-changing customer needs in a world with multiple channels of communication.

The ideal innovation platform should possess the following:

Enable Proactive
Customer Experience

Scalable to Meet
Variable Needs of Business

Integrate Latest Technologies &
Channels of Communication

Respond to Customer Needs
with Agility

This CX Thought Leadership series aim to brings together, by invitation-only, the forerunners of decision-making in the CX landscape for constructive and inspirational engagements that will shape the future of customer experience in India, anchored by Genesys, the global leader in customer experience orchestration.