07/15/2025 09:30 am
Amman
Discover how AI is revolutionizing customer experience in Jordan. At our seminar in Amman, industry leaders and innovators will explore bold strategies and cutting-edge technologies driving CX transformation across the region. Join us to connect, collaborate, and lead the future of intelligent customer engagement.
The Ritz Carlton, Amman
The Ritz-Carlton, Amman, 5th circle Amman, Zahran Street, Amman, Jordan
09:30 am – 10:00 am
Welcome and Registration
Greetings and Welcome Coffee
10:00 am – 10:10 am
Welcome Session
Presented by, Ibrahim Tawalbeh, Vice President, Fourth Dimension Systems
10:10 am – 10:20 am
Keynote Address: Patron of the Conference
His Excellency Eng. Sami Smeirat, Minister of Digital Economy and Entrepreneurship of Jordan
10:20 am – 10:35 am
Opening Key Note: Transforming Jordan's Future: AI, Custome Experience, and Empowering the Next Generation
Presented by Jafar Harb, Country Sales Leader, Saudi Arabia, Bahrain & Jordan, Genesys
10:35 am – 10:55 am
Jordan's National AI Strategy
Presented by Lama Arabiat, Director of Artificial Intelligence and Advanced Technologies, Ministry of Digital Economy & Entrepreneurship
10:55 am – 11:15 am
AI from Automation to Orchestration
Presented by Ahmed Zaghmouri, Channel Sales Director, Genesys
11:15 am – 11:35 am
AI in the Experience Economy
Ahmad Sidawi, Country Manager, Saudi Arabia, Bahrain & Jordan, Genesys
11:35 am – 11:55 am
Supercharging Genesys with AWS AI: The Future of Intelligent Customer Experience
Bana Qatarneh, Sr. ISV Partner Manager, Middle East, Türkiye & Africa, Amazon Web Services (AWS)
11:55 am – 12:15 pm
Coffee Break
12:15 pm – 12:35 pm
Genesys Cloud CX Overview
Hussain Dibas, Principal Solution Consultant, Genesys
12:35 pm – 01:05 pm
Panel: Customer Success Journey
Moderator: Ibrahim Tawalbeh, Vice President Strategy, Business Development & Sales, Fourth Dimension Systems Company
Abdullah Harahshah, Head of Technical Support Services and Performance Monitoring Division, Ministry of Digital Economy and Entrepreneurship
Tarek Ahmad,Chief Technology Office, Crystel
Maher Samhouri, Customer Experience Expert, CX Arabia
Akram Al- Tawarah, Planning and Performance Director, Dallah Health
01:05 pm – 01:50 pm
Genesys Cloud CX Journey
Hussain Dibas, Principal Solution Consultant, Genesys
Mohammed Ali, Head of CX & Presales Manager, Fourth Dimension Systems Company
01:50 pm – 02:15 pm
Closing Remarks
02:15 pm – 03:45 pm
Lunch & Networking
Minister of Digital Economy and Entrepreneurship of Jordan
Country Sales Leader, Saudi Arabia, Bahrain & Jordan, Genesys
Vice President, Fourth Dimension Systems
Director of Artificial Intelligence & Advanced Technologies, Ai - Ministry of Digital Economy and Entrepreneurship
Channel Sales Director Genesys
Sr. Partner Manager – Middle East, North Africa & Turkey. AWS
Principal Solution Consultant, Genesys
Head of CX & Presales Manager, Fourth Dimension Systems Company
Country Manager, Saudi Arabia, Bahrain & Jordan, Genesys
Head of Technical Support Services and Performance Monitoring Division, Ministry of Digital Economy and Entrepreneurship
Chief Technology Officer, Crystel
Customer Experience Expert, CX Arabia
Planning and Performance Director, Dallah Health