07/15/2025 09:30 am
AI and the Next Era of Customer Experience
Amman
Unleashing AI to revolutionize customer experience across Jordan — smarter, faster, bolder.
Discover how AI is revolutionizing customer experience in Jordan. At our seminar in Amman, industry leaders and innovators will explore bold strategies and cutting-edge technologies driving CX transformation across the region. Join us to connect, collaborate, and lead the future of intelligent customer engagement.
The Ritz Carlton, Amman
The Ritz-Carlton, Amman, 5th circle Amman, Zahran Street, Amman, Jordan
Agenda
09:30 am – 10:00 am
Welcome and Registration
Greetings and Welcome Coffee
10:00 am – 10:10 am
Welcome Session
Presented by, Ibrahim Tawalbeh, Vice President, Fourth Dimension Systems
10:10 am – 10:20 am
Keynote Address: Patron of the Conference
His Excellency Eng. Sami Smeirat, Minister of Digital Economy and Entrepreneurship of Jordan
10:20 am – 10:35 am
Opening Key Note: Transforming Jordan's Future: AI, Custome Experience, and Empowering the Next Generation
Presented by Jafar Harb, Country Sales Leader, Saudi Arabia, Bahrain & Jordan, Genesys
10:35 am – 10:55 am
Jordan's National AI Strategy
Presented by Lama Arabiat, Director of Artificial Intelligence and Advanced Technologies, Ministry of Digital Economy & Entrepreneurship
10:55 am – 11:15 am
AI from Automation to Orchestration
Presented by Ahmed Zaghmouri, Channel Sales Director, Genesys
11:15 am – 11:35 am
AI in the Experience Economy
Ahmad Sidawi, Country Manager, Saudi Arabia, Bahrain & Jordan, Genesys
11:35 am – 11:55 am
Supercharging Genesys with AWS AI: The Future of Intelligent Customer Experience
Bana Qatarneh, Sr. ISV Partner Manager, Middle East, Türkiye & Africa, Amazon Web Services (AWS)
11:55 am – 12:15 pm
Coffee Break
12:15 pm – 12:35 pm
Genesys Cloud CX Overview
Hussain Dibas, Principal Solution Consultant, Genesys
12:35 pm – 01:05 pm
Panel: Customer Success Journey
Moderator: Ibrahim Tawalbeh, Vice President Strategy, Business Development & Sales, Fourth Dimension Systems Company
Abdullah Harahshah, Head of Technical Support Services and Performance Monitoring Division, Ministry of Digital Economy and Entrepreneurship
Tarek Ahmad,Chief Technology Office, Crystel
Maher Samhouri, Customer Experience Expert, CX Arabia
Akram Al- Tawarah, Planning and Performance Director, Dallah Health
01:05 pm – 01:50 pm
Genesys Cloud CX Journey
Hussain Dibas, Principal Solution Consultant, Genesys
Mohammed Ali, Head of CX & Presales Manager, Fourth Dimension Systems Company
01:50 pm – 02:15 pm
Closing Remarks
02:15 pm – 03:45 pm
Lunch & Networking
Speakers
H.E. Sami Smeirat
Minister of Digital Economy and Entrepreneurship of Jordan
Jafar Harb
Country Sales Leader, Saudi Arabia, Bahrain & Jordan, Genesys
Ibrahim Tawalbeh
Vice President, Fourth Dimension Systems
Eng.Lama Arabiat
Director of Artificial Intelligence & Advanced Technologies, Ai - Ministry of Digital Economy and Entrepreneurship
Ahmed Zaghmouri
Channel Sales Director Genesys
Bana Qatarneh
Sr. Partner Manager – Middle East, North Africa & Turkey. AWS
Hussein Dibas
Principal Solution Consultant, Genesys
Mohammed Ali
Head of CX & Presales Manager, Fourth Dimension Systems Company
Ahmad Sidawi
Country Manager, Saudi Arabia, Bahrain & Jordan, Genesys
Abdullah Harahshah
Head of Technical Support Services and Performance Monitoring Division, Ministry of Digital Economy and Entrepreneurship
Tarek Ahmad
Chief Technology Officer, Crystel
Maher Samhouri
Customer Experience Expert, CX Arabia
Akram Al-Tawarah
Planning and Performance Director, Dallah Health
Partners
