June 16, 2026 11:00

Genesys Future of CX Belgium

Lamot, Mechelen

Experience Orchestration in an Agentic World

• Discover how Agentic AI is transforming customer contact
• Learn how to make humans and AI work effectively together
• Get practical tools for your organization

Lamot, Van Beethovenstraat, Mechelen, Belgium

Get directions

Register before June 3rd

Thank you for registering for our event. This is not your confirmation. Please keep an eye out for an email from Genesys to confirm your registration. You wil receive a confirmation 2 weeks before the event.

Genesys reserves the right to cancel registrations if necessary.

Click here to add the event to your calendar

Lamot zaal

Genesys Future of CX - 16 June 2026

AI is transforming customer contact faster than most organizations can keep up. With the rise of Agentic AI, we are shifting from reactive processes to systems that act proactively, support decision-making, and take action independently.

With the theme Experience Orchestration in an Agentic World, you’ll learn how to bring together technology, data, and human expertise to create seamless, intelligent customer journeys. This lays the foundation for a new way of working in which humans and AI operate as one.

Our opening keynote will be delivered by Peter Graf, SVP of Strategy at Genesys. In his keynote, he will show how CX is evolving from isolated interactions into intelligent systems that understand intent, coordinate resources, and deliver real-time outcomes across the entire organization.

During Genesys Future of CX, you’ll discover what this shift means for your organization in practice. You’ll gain concrete insights and practical tools to start applying experience orchestration and successfully implement this new way of working. Expect inspiring keynotes, expert perspectives, and interactive sessions designed to help you move from vision to execution.

The agenda and speakers will be announced soon.

Do you have a question? Send an email to lex.oosterhoff@genesys.com

 

 

Agenda

11:30 – 12:00

Welcome

12:00 – 13:00

Lunch & Networking

13:00 – 13:15

Opening Future of CX

Michel Delfosse – CX Advisor Director Benelux, Genesys

13:15 – 14:00

​How Agentic Orchestration Transforms CX and Your Business

Customer experience is entering a new era. The first wave of agentic AI has shown how autonomous agents can improve and automate conversations. The next wave will be far more transformative: orchestrating end-to-end experiences across AI, people, data, workflows, and partner ecosystems. In this vision session, we will explore how CX is evolving from isolated interactions to intelligent systems of action that understand intent, coordinate resources, and deliver outcomes across the enterprise in real time. We will examine why automation alone is not enough, why hybrid human and AI workforces require a new operating model, and why platforms remain essential even in a world of distributed agents and open standards. The future of CX is not a better bot. It is a trusted orchestration layer for the entire experience lifecycle.

Peter Graf – SVP Strategy, Genesys

14:00 – 14:45

Customer Stories

14:45 – 15:15

Networking Break

15:15 – 16:00

From Automation to Autonomy: Driving Business Value with AI-Led Experiences

James Cockbill & Helene Bodart
Principal Solutions Consultants, Genesys

16:00 – 16:45

Breakouts

1. The Agentic Cafe: Transforrming Experience Orchestration

In this interactive, hands-on session, we’ll take you behind the scenes of the Agentic Virtual Agent demo from the previous session and show how it was built in the product. Together with product experts, we’ll walk through the key building blocks, design choices, and configuration steps that bring the demo to life — giving you a practical view of what is possible today and how these capabilities can be applied to real use cases.

Hermina Cosic – Senior Solutions Architect, Genesys

 

2. Breakout: CX Advisory Team

 

16:45 – 17:30

Closing Keynote: Peter van Hees

17:30 – 17:40

Wrap up & Closing

Michel Delfosse – CX Advisor Director Benelux, Genesys
Ramses de Jong – Salesmanager Benelux, Genesys

17:40 – 06:45

Reception with Drinks & Snacks

Speakers

Ramses de Jong

Ramses de Jong

Sales Manager Benelux

Michel Delfosse

Michel Delfosse

CX Advisor Director Benelux

Peter Graf

Peter Graf

SVP Strategy, Genesys

James Cockbill

James Cockbill

Digital & AI Specialist

Helene Bodart

Helene Bodart

Senior Solution Consultant

Hermina Cosic

Hermina Cosic

Senior Solution Architect

Sponsors