January 15, 2026 09:00

Genesys Community Day Benelux

Hotel Nassau, Breda

Genesys Cloud Customers Equipe Zorgbedrijven and Colruyt Group, together with Genesys, welcomes you to the Genesys Community Day Benelux 2026. This is an event "for Customers by Customers" with focus on networking and learning from peers on the market.

Got a question? Email lex.oosterhoff@genesys.com

Nieuwstraat 23, 4811 WV Breda

Hotel nasasu   breda 2.0

Genesys Community Day is a day with the purpose of connecting Genesys customer with each other. Build relationships, get ideas about best practice’s and learn from your peers. Hear inspiring customer stories, get the latest insights and updates on Genesys Cloud, and take part in interactive “How-To” sessions designed to help you get even more out of the platform. This event will feature insightful presentations from Genesys specialists and provide a fantastic opportunity to network with industry peers.

Got a question? Email lex.oosterhoff@genesys.com

 

Location map: Hotel Nassau

Agenda

09:00 – 09:45

Registration opens

09:45 – 10:00

Opening

Michel Delfosse, Genesys

10:00 – 10:30

Designing AI from the Outside in

Discover how Genesys’ “outside-in” approach helps you align AI use cases with business priorities and deliver measurable value fast. In this session, we will walk through a practical five-step method, from identifying the experiences that matter and pinpointing friction, to exploring the art of the possible, designing the solution, and scaling deployment. You will leave with a clear way to prioritize initiatives using a value, effort, risk lens, define the right KPIs, and structure a 90-day pilot that builds momentum.

Niels Kusters, Genesys

10:30 – 11:00

Customer Story: Equipe Zorgbedrijven

From Contact to Connection: How Equipe is Building Future-Ready Healthcare Communication

Discover how Equipe Zorgbedrijven is building a future-ready care model through the integration of their Digital Clinic and the move to the all-in-one Genesys platform. In this session, you’ll learn how Equipe improves interaction quality with Quality Management, how their contact centre shapes the patient experience, and we’ll explore their vision for the future of customer experience within Equipe.

Ward Bijlsma & Eric Kluitenberg, Equipe Zorgbedrijven

11:00 – 11:30

Coffee break

11:30 – 12:00

The Journey of AI with Genesys

Discover how AI is reshaping customer and employee experiences within Genesys Cloud. In this session, we’ll walk you through the evolution of AI in the platform, what’s possible today, and what’s coming next. Perfect for anyone who wants a clear, inspiring overview of the impact and potential of AI in CX.

 James Cockbill, Genesys

12:00 – 13:00

Lunch

13:00 – 13:30

Customer Story: Colruyt Group

Where people make the difference: The power of Colruyt Group with a Human Touch

New challenges and trends are rapidly transforming the retail market. Discover how Colruyt Group stays true to its identity and people-centric culture while continuing to innovate and digitize. In this session, you’ll learn how Colruyt, with the power of Genesys, uses technology to enhance customer interactions while keeping the Human Touch at the center.

Karl van Santfoort, Colruyt

13:30 – 14:30

How to: Drive Business Outcomes from Real CX Scenarios

Benelux Solution Consultant Team

14:30 – 15:00

Break

15:00 – 16:00

How to: Building a successful Copilot & Knowledge Deployment

Ready to turn AI into real operational value? This hands-on session dives into the practical steps for designing, deploying, and optimizing a Copilot experience—powered by high-quality knowledge management. Learn best practices, common pitfalls, and the building blocks that set you up for success from day one

James Cockbill, Genesys

16:00 – 16:15

Wrap up & Closing

16:15 – 17:30

Drinks & Snacks

Continue your conversations from the day in a nice setting, enjoying drinks and some tasty food!

Speakers

Michel Delfosse

Michel Delfosse

Empathy Advisor, Genesys

Ramses de Jong

Ramses de Jong

Empathy Advisor & Moderator of the day, Genesys

Niels Kusters

Niels Kusters

CX Advisory Consultant

Erik Kluitenberg

Erik Kluitenberg

CX Evangelist, Equipe Zorgbedrijven

Ward Bijlsma

Ward Bijlsma

Chief Medical Officer, Equipe Zorgbedrijven

Karl van Santfoort

Karl van Santfoort

Process Manager & Product Owner, Colruyt Group

James Cockbill

James Cockbill

Principal AI Consultant – Knowledge & Copilot EMEA

Kevin van Leeuwen

Senior Solution Consultant, Genesys