You’re invited to an exclusive Ferrari experience in Italy.
Accelerate
November 10–12, 2026
Perform
November 17–19, 2026
Drive
November 23–25, 2026
Maranello
Italy
Join a curated group of executives and industry leaders for meaningful conversations on leadership, customer experience and business transformation.
Experience a once-in-a-lifetime opportunity to discover Ferrari with exclusive factory tours, behind-the-scenes access and rich Italian cultural activities.
Participate in discussions on AI, customer experience and experience orchestration, and how organizations can continue to evolve.
Explore the mindset behind Ferrari and see how they approach leadership, innovation and performance.
Experiences at a glance
November 10–12, 2026
Arrival and check-in in Modena
Welcome lunch at Michelin-starred Al Gatto Verde by Chef Jessica Rosval
Executive dialogue with Massimo Bottura on creativity, storytelling and building world-class experiences
Genesys discussion and executive peer exchange on AI-powered customer experience, growth and transformation
Hosted dinner
Genesys business session
Hosted lunch and Lambrusco tasting
Schedoni experience with executive dialogue on personalization, craftsmanship and customer loyalty
Peer exchange on protecting differentiation while evolving a multi-generation business
Private dinner at Ferrari’s Trophy Room
Ferrari Corso Pilota driving experience and track sessions
Lunch at Esperienza Ferrari
Executive dialogue with Ferrari leadership on innovation, precision, technology and customer experience
Ferrari experience and Genesys executive discussion connecting performance, AI and customer experience
Ferrari Factory Tour
November 17–19, 2026
Arrival and check-in in Modena
Welcome lunch and executive networking
Schedoni experience with executive dialogue on personalization, craftsmanship and customer loyalty
Peer exchange on protecting differentiation while evolving a multi-generation business
Genesys business discussion on AI-powered customer experience, growth and transformation
Hosted dinner
Bologna Business School executive masterclass on geopolitics and AI
Executive discussion on the forces reshaping enterprise strategy, growth and customer experience
Networking lunch with a Michelin-starred guest chef
Cesarine culinary experience and hosted dinner
Ferrari Factory Tour
Lunch at Esperienza Ferrari
Ferrari track experience with professional Ferrari drivers
Executive dialogue with Ferrari leadership on innovation, precision and customer experience as a competitive advantage
Ferrari experience and Genesys executive discussion connecting performance, AI and customer experience
November 23–25, 2026
Arrival and check-in in Modena
Welcome lunch and executive networking
Schedoni experience with executive dialogue on personalization, craftsmanship and customer loyalty
Peer exchange on protecting differentiation while evolving a multi-generation business
Genesys business discussion on AI-powered customer experience, growth and transformation
Cesarine culinary experience and hosted dinner
Ferrari Factory Tour
Lunch at Esperienza Ferrari
Ferrari track experience with professional Ferrari drivers
Executive dialogue with Ferrari leadership on innovation, precision and customer experience as a competitive advantage
Ferrari experience and Genesys executive discussion connecting performance, AI and customer experience
Bologna Business School executive masterclass on geopolitics and AI
Executive discussion on the forces reshaping enterprise strategy and building competitive advantage through change
Networking lunch with a Michelin-starred guest chef
Genesys executive dialogue on AI-powered customer experience, growth and transformation
Cesarine culinary experience and hosted dinner
* Travel note: If you’re traveling on a long-haul flight, you’re welcome to arrive one day early. Please email executiveperspectives@genesys.com by October 25 to request an early arrival.
SPEAKERS
Hear from Ferrari leadership, entrepreneurs, Bologna Business School professors and Genesys executives on performance, innovation and what’s next.
Genesys and Scuderia Ferrari HP share a commitment to innovation, teamwork and performance. Like Formula 1 teams, successful businesses never stand still — they anticipate what’s next, adapt quickly and evolve. Together, we celebrate a shared pursuit of excellence, precision and performance.
Thank you for your interest in attending Scuderia Ferrari HP: The Next Level of Experience.
Due to limited capacity, all registrations will be reviewed and confirmed based on availability. A member of our team will contact you soon regarding the status of your registration.
If your registration is confirmed, you’ll receive additional information regarding accommodations, event details and logistics to help you prepare for your time in Italy.
If you have any questions, please contact us at executiveperspectives@genesys.com.
Register for this invitation-only experience designed for leaders focused on innovation, customer experience and business performance.
Once your registration is confirmed, the Genesys team will share additional event details, travel guidance and logistical information. Attendance is limited to 18 guests per experience and will be confirmed on a first-come, first-served basis.
Please review the FAQs below to help you prepare for the event. If you have any additional questions, feel free to contact us at executiveperspectives@genesys.com.
There is no cost to attend the event. Hotel accommodations, scheduled event activities and hosted meals included in the official agenda will be covered by Genesys.
Guests are responsible for arranging and covering the cost of airfare, transportation to and from Italy and any personal expenses outside of the hosted agenda.
Attendance is limited and registrations will be accepted on a first-come, first-served basis. We encourage you to confirm your attendance as soon as possible, as capacity is extremely limited.
The RSVP deadline is October 25th, 2026.
This is an invitation-only event and registrations are limited to invited guests.
Once your registration is confirmed, our team will contact you with additional details and logistics, including hotel accommodations, transportation and other important information to help you prepare for the event.
