The stark divide in experiences is also reflected in a person's sense of connection to others. This report finds a widespread sense of social isolation—33% of consumers worldwide say they feel less connected to others since the start of the outbreak. This is most pronounced in the US, with 42% of respondents feeling less connected.
But it wasn’t all negative. About 25% of consumers globally feel more connected to others since the start of the pandemic. In Latin America, one in three consumers feels more connected; Asia-Pacific also ranks higher than the global average.