hands

Chapter 2

Health, well-being & the connection deficit

How have people changed the way that they interact with others?

COVID-19 has created a new normal of social distancing, remote working and separation from friends and family. This human connection deficit is taking a toll on happiness, health and well-being.

The one-third of consumers worldwide who feel less connected to others also report being less happy, having higher levels of anxiety, feeling the toll on their mental health and having lower levels of fitness and wellness. Their lack of connection has even caused them to have less patience and empathy when interacting with others.

How are the less connected feeling?

Decreased
Increased
59%
Happiness
14%
21%
Anxiety
53%
56%
Overall mental health
14%
28%
Connectivity via social media
34%
41%
Empathy towards others
21%
52%
Patience with others
17%
51%
Fitness/wellness
19%

The 25% of consumers who are more connected to others feel the benefits across many areas of their lives. They’re typically happier, experiencing better mental health and improved fitness. And they have more patience and empathy for others.

While both groups of consumers reported surging anxiety, there was a less dramatic increase among those who felt more connected. Overall, this group is experiencing better mental and physical health now than before the pandemic.

How are the more connected feeling?

Decreased
Increased
23%
Happiness
45%
30%
Anxiety
36%
24%
Overall mental health
39%
19%
Connectivity via social media
41%
18%
Empathy towards others
41%
21%
Patience with others
44%
23%
Fitness/wellness
41%

Globally, two-thirds of consumers connect with others using social media and messaging apps. Social media is more popular in Latin America than in other regions—five out of six people in that region say they're "highly connected." They also spend more time playing games, watching videos and chatting online.

In the Asia-Pacific region, consumers spend more time on shopping and health and fitness apps, relative to other regions. With fewer overall COVID-19 cases, the region is looking at travel and leisure apps as travel restrictions ease. News and weather apps are popular in Europe.

latin-america-map
Latin America

Consumers in Latin America are more connected (both in general and on social media), empathetic and patient than all the other regions.

They are also happier, fitter and have better mental health overall compared to consumers 
in the US and Europe.

united-states-map
United States

US consumers are more anxious than those in all the other regions. Some 44% of US consumers reported being more anxious, compared to 40% of those in Latin America, 35% in Europe and 34% in Asia-Pacific.

asia-pacific-map
Asia-Pacific

In Asia-Pacific, consumers are more connected to others and more patient than those in the US and Europe, as well as being happier and fitter.

Genesys ChatQuick links
Close Widget

Genesys ChatLive Assistance