Go beyond live chat with Genesys Cloud Web Messaging

Continue the conversation 24/7 with our native asynchronous chat solution

Live chat hero image

Engage and convert prospects with web messaging

Say goodbye to lost conversations

Answer questions and provide product information at the right moment — any time — with web messaging.

Hear customer concerns the first time

Seamlessly transition from a chatbot to an agent while retaining full context and visibility.

Give your agents one tool that does it all

Share files, start a co-browse session or escalate to a phone call with just one click through our unified desktop.

Make agents your customers’ heroes

Proactive messaging

Deliver empathetic experiences. Power personalized messaging conversations with contextual rules like web activity and chat agent availability.

Asynchronous conversations

Engage 24/7, across channels. Persistent messaging lets customers continue the conversation when they want without having to repeat themselves.

AI-powered bots

Serve website visitors more efficiently. Automate tasks with bots or route to agents with our easy-to-tailor conversation flows and proprietary knowledge base.

Easy setup and customization

Configure and deploy a live chat widget in minutes. Make visual- and feature-based updates using no-code/low-code implementation — without the need for IT support.

Rich messaging experience

Make engagements more robust, intuitive and free of friction. Use quick replies, cards, carousels, emojis and file attachments to resolve engagements faster.

Omnichannel agent interface

Meet your customers where they are. From web messaging and social media to SMS — agents can engage from a single, unified view of the customer.

Authenticated web messaging

Know your customers. Verify users with anytime login — no matter what browser they use. This means agents can easily personalize the customer support experience for everyone.


Provide high-touch assistance. Let agents see customers’ screens in real time as they navigate your website. Seamlessly elevate a web messaging conversation to co-browse.

Cultivate happier customers and employees with Genesys Cloud Web Messaging

People come to your website with a goal in mind, but sometimes they need help finishing the task. Studies show that web chat has the highest customer satisfaction level compared to other channels. And web messaging increases the odds of turning prospects into loyal customers.

Customer service teams see value — and embrace it, too. Administrators can easily deploy and customize messenger on any website with limited IT involvement. They’ll see improved efficiency and optimized staffing as team members handle multiple asynchronous conversations at the same time.

Connect with customers on a channel they love — day or night

Weave web messaging into the broader conversation

Choose a solution in which asynchronous chat is just one of many ways to engage customers. It’s easy to navigate multiple conversations with an all-in-one, omnichannel, open help desk software platform. Reduce operational costs by automating routine, repetitive tasks, and empower agents with a unified workspace so they can quickly and easily transition from digital channels to web messaging without missing context. Give administrators the power to quickly build and customize business flow logic and integrate third-party applications.

Engage customers in real time with confidence

Never miss an online opportunity. Trigger conversations at the right moment based on business rules, such as web behavior, user segmentation and customer profile. Unlike live chat solutions, web messaging gives your agents a view of the entire customer journey and conversation history without opening multiple tabs. They can also guide customers through more complex transactions. So if a customer needs guidance along the journey, your agents can assist with the option of a real-time co-browsing session.

Pause and pick up conversations

Make it convenient to engage with your brand by giving customers the ability to pause and resume conversations — even across devices. If a customer decides to change pages, or close the messenger window, the conversation persists. This means you can be responsive at any time, even if the contact center is closed. Make experiences richer, more intuitive and free of friction for both the agent and the customer with the ability to send and receive multiple types of media content.

Secure business and customer data

Whether you’re an enterprise organization or a small business, handle sensitive information with confidence. Genesys uses Hypertext Transfer Protocol Secure (HTTPS) and Transport Layer Security (TLS) to secure and support encrypted conversations, both prior and ongoing. Personally identifiable information or sensitive information is detected and hidden in real time via our co-browse masking functionality.

And with authenticated web messaging, you can set it so only verified users can initiate agent sessions. Those users then can resume their web messaging conversations from any browser on any device, ensuring seamless and secure communication.

See what our customers have to say

See what else you can do with Genesys

Take your customer experience to the next level with web messaging

Frequently asked questions

What’s the difference between website chat software and web messaging?

Web messaging, also known as asynchronous chat or asynchronous messaging, lets agents interact with customers to solve issues quickly. It uses asynchronous communication, meaning that customers can engage with your brand at any time, on any device. And if a customer pauses a conversation and resumes it later, the history remains for the customer and agent.

Synchronous live chat or web chat provides short-lived, standalone chats that require an agent to interact in real-time with the customer. It has a beginning and an end for each conversation, typically with immediate responses.

Note: Genesys Cloud Web Messaging is the name of our native 24/7 asynchronous chat solution. Although it is asynchronous, end users do have an option to clear a current conversation. To increase operational efficiency, this also disconnects any pending conversation currently in queue or handled by agents.

What communication channels are customers using most?

In the past year, more consumers worldwide used a digital channel to interact with an organization than used the voice channel. In fact, some 72% of consumers used email for a CX interaction, while 68% called a contact center, according to “The State of Customer Experience” report.

Chatbots and messaging apps also continue to increase in popularity for CX interactions. This is a landmark moment.

Digital is no longer on the periphery as an alternative channel to voice. It’s now critical for organizations to have a connected voice and digital strategy that empowers customers across their journey. It’s now critical for organizations to have a connected voice and digital strategy that empowers customers across their journey.

Why is native asynchronous functionality important?

Native asynchronous functionality enables you to have 24/7 web presence through a messaging app.

For example, if a customer decides to change pages or close the native Genesys Messenger window, the conversation persists. Customers can engage with an agent after the contact center is closed or self-serve through a bot, search FAQs using the Messenger Knowledge Search App, or they can schedule a callback from the next-available live agent.

Why do companies use live chat?

While companies might be looking to implement live chat software, they are actually in need of web messaging. Here’s four reasons why companies use web messaging over live chat:

  • 24/7 web presence
    If a customer decides to change pages, or close the messenger window, the conversation persists. This means you can be responsive at any time, even if the contact center is closed.
  • Easy to deploy and customize
    With an option for no-code or low-code deployment, businesses of any size can quickly implement web messaging without relying on IT teams or expensive software development resources.
  • Never miss an online opportunity
    You can engage proactively based on the customer journey.
  • Cost savings
    You’ll reduce operational costs because you won’t need as large a support team as you would to manage real-time chats. You’ll also save through more efficient use of resources.

What are the benefits of web messaging for customers?

Web messaging is convenient and accessible. Customers like being able to engage at their own pace and on their own schedules, without being tied to real-time conversations. And because web messaging is an “anywhere, anytime” solution, it’s ideal for 24/7 communication whenever it’s convenient for customers – and even across different devices, whether desktop or mobile web browsers.

In addition to other live chat tools, customers can enjoy richer, personalized and actionable conversations with brands through web messaging. Give your customers a more interactive digital experience using rich messaging and free them from the drudgery of typing long messages. And because you’ll have holistic customer profiles and customer journey data, you’ll know exactly who you’re talking to and why they’re reaching out. Customers don’t have to start their interaction from scratch every time they reach out.

What is the difference between AI chat and live chat?

Live chat connects a customer directly to a human customer service agent in real time; AI chat connects the customer to a chatbot that can either help solve the customer’s issue or escalate to a human agent. In many — but not all — cases, AI chat can be the first step in a customer’s service journey.

AI chat and live chat work well in tandem, as parts of a cohesive end-to-end customer experience. AI chatbots are available 24/7/365 without increasing the strain on a customer service team, and automation can easily handle many of the simple and mundane questions that don’t necessarily require human brainpower. A well-programmed AI has a wide range of information available to it, and with regular upkeep and consistent work, an AI bot will learn and improve over time. Recent advances in AI also mean that today’s bots are not only smarter than ever, but more able to mimic empathy in a way that makes the customer experience more pleasant.

If a human agent does need to get involved, that transition is also easier than ever, especially with the help of AI. A customer’s journey can be analyzed and described to an agent, so that they have the best possible idea of how best to help. All the information the agent needs, from the customer’s purchase history to likely next steps based on similar past interactions, can be pulled from locations like your CRM system and is put at their fingertips. And AI analytics helps to build a better picture of your customer.

Live chat and AI chat, therefore, can both be important parts of a comprehensive, well-orchestrated end-to-end customer experience.

How can messaging be used to make the customer experience more engaging?

Rich messaging is a great way to personalize and improve engagements.

Instead of having to type long messages, you can send and receive multiple types of media content to make your customer and agent experiences richer, more intuitive and free of friction. With web messaging, they’ll be able to use quick replies, cards, carousels, emojis and file attachments.

Whether it’s a conversation with a human agent or a chatbot, it’s important that the customer feels that it’s more than a script they’re engaging with. Messaging is often the first line of customer service — the more pleasant the experience, the more likely it is that the customer will walk away happy, whether the issue needs to be escalated or not.

What’s the best way to personalize web engagements?

Today’s customer expects a personalized experience from end to end, without having to repeat the same questions and personal information throughout their journey. With holistic customer profiles and customer journey information, your agents will know exactly who they’re talking to and why. That same information can help agents know when it’s best to engage proactively.

By using our natively integrated Genesys Cloud Co-browse capability, agents can also gain a better understanding of customers’ needs by elevating the existing web messaging conversation to co-browse seamlessly – and still part of the original interaction. Agents will guide them through the most complex transactions – boosting the customer experience and improving conversion rates.

What’s the difference between co-browse and screen sharing?

Both co-browsing and screen-sharing technology allow remote parties to view the same screen. In the case of a contact center, those parties would be the customer and the service agent. But co-browsing offers a number of additional key features that screen-share lacks. Screen-share technology is what it claims to be — it simply allows a remote user to see your screen.

In addition to viewing the same screen, though, co-browse provides a more immersive and collaborative experience. Co-browsing allows the agent to use tools ranging from drawing and annotation to taking over control of the screen. All of this means the customer service agent can resolve customer issues more quickly, while reducing frustration and building customer satisfaction.