Solving the Communication Challenges of the New Insurance Company

Featuring Sun Life Financial

The platform for communicating with today’s insurance customer is dramatically different, as are the speed, frequency, and demand for personalization. Traditionally, communication has been during a time of great stress for the customer–after an accident, theft, or natural disaster–which adds to the communication challenge. And while bundling insurance products together–home, life, and auto–is a great way to cross-sell, it brings with it the omnichannel challenge: do the contact center and billing department for the auto division know the info on the customer’s home policy? That’s just a glimpse of the customer satisfaction and communication challenges facing today’s insurer.

Join us as we talk with Loris Dumanian, Director of Design & Delivery, Interactions & Call Centre Technologies, at Sun Life Financial.

We’ll discuss:

  • Keys to success in digital communication for insurers
  • Building the right communication strategy for your contact center
  • Altering traditional metrics for success to reflect the new CX paradigm
  • The context center’s new role in providing product and marketing insights

Please register now and bring your questions!