Analyst Webinar

Orchestrating Omnichannel Journeys for an Effortless Customer Experience

Analyst Webinar Featuring Tony Costa from Forrester Research

Today’s perpetually connected consumer uses multiple channels and touchpoints to discover, explore, buy, and engage with companies. Call centers, mobile apps, websites, social media, stores and kiosks all play a critical role in the overall customer journey.

Most companies today manage these journeys from organizational silos that are not ‘context aware’ of the customer or their journey. This results in an impersonal experience leading to dissatisfied customers and inefficient use of resources.

Register now to view the webinar recording. You will learn:

  • Forrester’s three rules for implementing cross-touchpoint experiences
  • How you can lower customer effort by shifting focus from managing interactions to designing and orchestrating omnichannel customer journeys
  • How technology can help you orchestrate and monitor multimodal omnichannel journeys and interactions that are personalized for every customer.

Meet the Speakers

Tony Costa
Sr. Analyst
Forrester Research

Scott Kolman
VP of Product and Solutions Marketing
Genesys

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