Get the marketing insights you need for better campaigns
Valuable insights mean valuable leads
To create targeted messaging and develop a sales pipeline, your marketing organization needs access to accurate marketing insights. Get a customer experience platform that allows for multichannel messaging—one that can reach customers through text, email and voice. Get real-time, accurate insights and stay steps ahead of the competition, improve campaign performance and deliver better leads.
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Getting to iconic—how world-leading brands balance talent and technology for CX excellence
Go from lead to customer faster
Visibility into customer journeys at every point in the sale cycle isn’t an option—it’s a necessity. You want to follow their journey from first contact to acquisition, to up-sell and win-back. Your marketing teams must develop campaigns that effectively message customers, build brand awareness and generate qualified opportunities. The right contact center platform helps you access customer data to better target campaigns that result in higher lead quality and increase conversion rates.
Multichannel messaging that works for you
How you engage with customers during the sales cycle is critical to your campaign’s success. Increase your odds with a customer experience platform that allows for proactive engagement. Reach out to your customer the way they want, whether they’re an email traditionalist or a social media maven. Use the best communication option to engage, message and accelerate lead conversions.
We focus on lead generation, so doing a good job of properly qualifying leads, correctly dispositioning new contacts, and saving every lead that is qualified is a key to our success. Genesys Speech Analytics has really helped us with this important challenge.
Lori Bauer, Director of Sales Support, Efinancial
Unlock higher quality leads
As a marketing professional, you need the best insights about customer buying behaviors. With the right customer experience platform, you can easily mine call recordings for important data to improve your overall engagement strategy. Utilizing customer data and looking for unique insights enhances messaging and offers, and positively affects lead qualification and conversion metrics.
Get the leads to the right place faster
Developing leads is only the first stage of a campaign cycle. Determining how and where your leads are qualified and distributed is one of the most important aspects of a successful marketing campaign. You need the right lead-management tools to accurately assess, qualify and distribute leads to your sales team. Accelerating lead distribution increases the likelihood that the lead remains active and is directed to the best resource takes it to the next level.