{"id":650170,"date":"2026-10-23T16:09:13","date_gmt":"2026-10-23T23:09:13","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=webinars&#038;p=650170"},"modified":"2026-10-23T17:00:03","modified_gmt":"2026-10-24T00:00:03","slug":"experiencia-do-paciente","status":"publish","type":"webinars","link":"https:\/\/www.genesys.com\/pt-br\/webinars\/experiencia-do-paciente","title":{"rendered":"IA\u00a0aplicada\u00a0\u00e0\u00a0experi\u00eancia\u00a0do\u00a0paciente:\u00a0redu\u00e7\u00e3o\u00a0de\u00a0fric\u00e7\u00f5es\u00a0e\u00a0impacto\u00a0no\u00a0neg\u00f3cio"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section sec_modern_width=&#8221;enable&#8221; par_bg=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; m_background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1792796874839{margin-bottom: 10px !important;}&#8221;]Webinar ao-vivo[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1792797971147{margin-bottom: 20px !important;}&#8221;]<\/p>\n<h1 class=\"h2\">Voc\u00ea sabe quanto cada fric\u00e7\u00e3o na jornada de atendimento custa ao seu neg\u00f3cio?<\/h1>\n<p>Em <strong>10 de novembro, \u00e0s 9h<\/strong>, descubra como reduzir fric\u00e7\u00f5es em agendamentos, confirma\u00e7\u00f5es e reagendamentos, combater o no-show e melhorar a experi\u00eancia do paciente com IA.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_id=&#8221;form&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_advanced gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init webinarform yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n         <input type=\"email\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701Ht0000025W52IAE\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/webinars\/650170?thankyou=650170&page_type=webinars\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/webinars\/650170\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"upcoming-webinar\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"pt-br\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/webinars\/650170\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"650170\">\n    <div class=\"form-row row-email el_field form-floating\">\n         <input type=\"email\" data-cs-encrypt class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email Corporativo\" placeholder=\"Email Corporativo\">\n        <label for=\"fe192\">Email Corporativo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nome\">\n        <label for=\"fe190\">Nome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Sobrenome\">\n        <label for=\"fe191\">Sobrenome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">Vice Presidente<\/option><option value=\"Director\">Diretor<\/option><option value=\"Manager\">Gerente<\/option><option value=\"Principal\">Presidente<\/option><option value=\"Engineer \/ Architect\">Engenheiro\/Arquiteto<\/option><option value=\"Consultant\">Consultor<\/option><option value=\"Analyst\">Analista<\/option><option value=\"Partner\">Parceiro<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe219\">N\u00edvel<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Seguros<\/option><option value=\"Collections\">Cobran\u00e7as<\/option><option value=\"Contact Center Management\">Gerenciamento de Contact Center<\/option><option value=\"Customer Experience\">Experi\u00eancia do cliente<\/option><option value=\"Customer Service\">Atendimento ao cliente<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Canais digitais<\/option><option value=\"Finance\">Finan\u00e7as<\/option><option value=\"Human Resources\">Recursos Humanos<\/option><option value=\"Influencer\">Influenciador<\/option><option value=\"Information Technology\">Tecnologia da Informa\u00e7\u00e3o<\/option><option value=\"IT Architecture\">Arquitetura de TI<\/option><option value=\"IT Infrastructure\">Infraestrutura de TI<\/option><option value=\"IVR\">URA<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Opera\u00e7\u00f5es\/Gerenciamento de Processos<\/option><option value=\"Production Management\">Gerenciamento de Produ\u00e7\u00e3o<\/option><option value=\"Purchasing\">Compras<\/option><option value=\"Sales\">Vendas<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe218\">Fun\u00e7\u00e3o<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Empresa\">\n        <label for=\"fe193\">Empresa<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n         <input type=\"tel\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telefone\">\n        <label for=\"fe215\">Telefone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Cargo\">\n        <label for=\"fe220\">Cargo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Sim. Gostaria de receber informa\u00e7\u00e3o sobre a Genesys via e-mail ou telefone.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Quero assistir\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Quero assistir\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column background_color=&#8221;bgc-lgray&#8221;][vc_row_inner css=&#8221;.vc_custom_1742491904802{margin-top: 5px !important;margin-right: 5px !important;margin-bottom: 5px !important;margin-left: 5px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Sobre o webinar<\/h2>\n<p data-section-id=\"1d7unlu\" data-start=\"1606\" data-end=\"1638\">Pacientes esperam na linha para marcar uma simples consulta, repetem a pr\u00f3pria hist\u00f3ria a cada setor e se sentem esquecidos depois da alta. Para a opera\u00e7\u00e3o, isso vira no-show, retrabalho, reinterna\u00e7\u00e3o evit\u00e1vel e custo alto por intera\u00e7\u00e3o. Neste webinar, voc\u00ea vai ver como a IA conecta cada ponto de contato da jornada, do primeiro agendamento ao acompanhamento de quem tem uma condi\u00e7\u00e3o cr\u00f4nica. O resultado \u00e9 um paciente mais bem cuidado e uma opera\u00e7\u00e3o mais eficiente, sem aumentar a equipe na mesma propor\u00e7\u00e3o.<\/p>\n<h3 dir=\"ltr\">O que est\u00e1 em jogo na jornada do paciente<\/h3>\n<p dir=\"ltr\"><strong>No-show: um problema de receita, n\u00e3o de comportamento<\/strong><br \/>\nCada hor\u00e1rio vazio \u00e9 capacidade instalada e receita que n\u00e3o voltam. Quem facilita agendar, confirmar e reagendar protege a agenda e reduz o no-show em at\u00e9 40%.<\/p>\n<p dir=\"ltr\"><strong>Triagem: o primeiro contato define toda a jornada<\/strong><br \/>\n\u00c9 nele que o paciente chega ao cuidado certo ou entra num ciclo de transfer\u00eancias. Acertar o encaminhamento desde o in\u00edcio aumenta a resolu\u00e7\u00e3o no primeiro contato e reduz retrabalho e custo por intera\u00e7\u00e3o.<\/p>\n<p dir=\"ltr\"><strong>P\u00f3s-alta: onde o cuidado deixa de ser epis\u00f3dico<\/strong><br \/>\nA experi\u00eancia n\u00e3o termina na sa\u00edda da unidade. Acompanhar o paciente depois da alta protege o desfecho cl\u00ednico e reduz reinterna\u00e7\u00f5es em at\u00e9 30%.<\/p>\n<p dir=\"ltr\"><strong>Cr\u00f4nicos: da gest\u00e3o da crise \u00e0 preven\u00e7\u00e3o<\/strong><br \/>\nAgir antes da crise muda a l\u00f3gica de custo: menos interna\u00e7\u00f5es evit\u00e1veis e idas desnecess\u00e1rias ao pronto-socorro, e mais reten\u00e7\u00e3o de pacientes.<\/p>\n<p dir=\"ltr\"><strong>Equipes preparadas: crescer o atendimento sem crescer o custo na mesma propor\u00e7\u00e3o<\/strong><br \/>\nCom apoio de IA, equipes n\u00e3o cl\u00ednicas resolvem mais, com mais seguran\u00e7a e a um custo menor por intera\u00e7\u00e3o.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column background_color=&#8221;bgc-lgray&#8221;][vc_row_inner css=&#8221;.vc_custom_1792798826359{margin-top: 5px !important;margin-right: 5px !important;margin-bottom: 5px !important;margin-left: 5px !important;background-image: url(https:\/\/www.genesys.com\/media\/EP_hero-background.jpg?id=623194) !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Em resumo,<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: center;\">A experi\u00eancia do paciente deixou de ser um diferencial de atendimento e virou alavanca de resultado.<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: center;\">\u00a0 \u00a0Veja quem ir\u00e1 comandar o webinar:<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=&#8221;.vc_custom_1742491936595{margin-top: 5px !important;margin-right: 5px !important;margin-bottom: 5px !important;margin-left: 5px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]\n<div class=\"component-speakers\">\n    <div class=\"card bgc-lgray\">\n        <div class=\"card-body d-flex flex-column\">\n\n                    <img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Design-sem-nome-4.png\" class=\"rounded-sm mb-1 w-100\" alt=\"Roberta Arinelli\">\n        \n            <p class=\"speaker_name h5\">Roberta Arinelli<\/p>\n                <p>\n        Diretora M\u00e9dica, ORIGIN Health    <\/p>\n            <a class=\"align-self-end mt-auto\" data-bs-toggle=\"modal\" data-bs-target=\"#speaker-modal-6ae7bbd1f3f77\">\n                    <div class=\"mt-0 chevron btn btn-secondary  only\"><\/div>            <\/a>\n        <\/div>\n    <\/div>\n\n    <div class=\"modal fade\" id=\"speaker-modal-6ae7bbd1f3f77\" tabindex=\"-1\" aria-labelledby=\"speakerModalLabel\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-xl modal-fullscreen-lg-down modal-dialog-centered modal-dialog-scrollable\">\n            <div class=\"modal-content\">\n                <div class=\"modal-body \">\n                                                <div class=\"speaker_content row align-items-start short\">\n                                                                <div class=\"col-md-4 text-center\">\n                                    <img decoding=\"async\"\n                                        id=\"speaker-modal-6ae7bbd1f3f77-image\"\n                                        class=\"rounded-sm\"\n                                        src=\"\"\n                                        alt=\"Roberta Arinelli\">\n                                <\/div>\n                                \n                                <div class=\"col-md-7\">\n                                    <p class=\"modal-title h5\">Roberta Arinelli<\/p>\n                                    <p>\n                                        <strong>Diretora M\u00e9dica, ORIGIN Health                                        <\/strong>\n                                    <\/p>\n\n                                    \n                                                                            <div class=\"social d-block gap-0 mb-2 mb-md-0\">\n                                            <p class=\"eyebrow\">Connect<\/p>\n                                            <div class=\"icons d-flex\">\n                                                                                                    <a href=\"https:\/\/www.linkedin.com\/in\/https:\/\/www.linkedin.com\/in\/roberta-arinelli-684b66b\"\n                                                    target=\"_blank\"\n                                                    rel=\"noopener noreferrer\"\n                                                    title=\"Visit LinkedIn\"\n                                                    aria-label=\"Visit LinkedIn\">\n                                                        <i class=\"fa-kit fa-linkedin\" aria-hidden=\"true\"><\/i>\n                                                    <\/a>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        \n                        <div class=\"close border rounded-sm\" data-bs-dismiss=\"modal\" aria-label=\"Close\">\n                            <span aria-hidden=\"true\">\u00d7<\/span>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    [\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]\n<div class=\"component-speakers\">\n    <div class=\"card bgc-lgray\">\n        <div class=\"card-body d-flex flex-column\">\n\n                    <img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Speakers-BR-05-1.png\" class=\"rounded-sm mb-1 w-100\" alt=\"Adriana Barreto\">\n        \n            <p class=\"speaker_name h5\">Adriana Barreto<\/p>\n                <p>\n        Solution Consultant, Genesys    <\/p>\n            <a class=\"align-self-end mt-auto\" data-bs-toggle=\"modal\" data-bs-target=\"#speaker-modal-6ae7bbd1f41b0\">\n                    <div class=\"mt-0 chevron btn btn-secondary  only\"><\/div>            <\/a>\n        <\/div>\n    <\/div>\n\n    <div class=\"modal fade\" id=\"speaker-modal-6ae7bbd1f41b0\" tabindex=\"-1\" aria-labelledby=\"speakerModalLabel\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-xl modal-fullscreen-lg-down modal-dialog-centered modal-dialog-scrollable\">\n            <div class=\"modal-content\">\n                <div class=\"modal-body \">\n                                                <div class=\"speaker_content row align-items-start short\">\n                                                                <div class=\"col-md-4 text-center\">\n                                    <img decoding=\"async\"\n                                        id=\"speaker-modal-6ae7bbd1f41b0-image\"\n                                        class=\"rounded-sm\"\n                                        src=\"\"\n                                        alt=\"Adriana Barreto\">\n                                <\/div>\n                                \n                                <div class=\"col-md-7\">\n                                    <p class=\"modal-title h5\">Adriana Barreto<\/p>\n                                    <p>\n                                        <strong>Solution Consultant, Genesys                                        <\/strong>\n                                    <\/p>\n\n                                    \n                                                                            <div class=\"social d-block gap-0 mb-2 mb-md-0\">\n                                            <p class=\"eyebrow\">Connect<\/p>\n                                            <div class=\"icons d-flex\">\n                                                                                                    <a href=\"https:\/\/www.linkedin.com\/in\/https:\/\/www.linkedin.com\/in\/adrianapbf\"\n                                                    target=\"_blank\"\n                                                    rel=\"noopener noreferrer\"\n                                                    title=\"Visit LinkedIn\"\n                                                    aria-label=\"Visit LinkedIn\">\n                                                        <i class=\"fa-kit fa-linkedin\" aria-hidden=\"true\"><\/i>\n                                                    <\/a>\n                                                                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                            <\/div>\n                        \n                        <div class=\"close border rounded-sm\" data-bs-dismiss=\"modal\" aria-label=\"Close\">\n                            <span aria-hidden=\"true\">\u00d7<\/span>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section sec_modern_width=&#8221;enable&#8221; par_bg=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; m_background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1792796874839{margin-bottom: 10px !important;}&#8221;]Webinar ao-vivo[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1792797971147{margin-bottom: 20px !important;}&#8221;] Voc\u00ea sabe quanto cada fric\u00e7\u00e3o na jornada de atendimento custa ao seu neg\u00f3cio? Em 10 de novembro, \u00e0s 9h, descubra como reduzir fric\u00e7\u00f5es em agendamentos, confirma\u00e7\u00f5es e reagendamentos, combater o no-show e melhorar a experi\u00eancia do paciente com IA.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; [&hellip;]<\/p>\n","protected":false},"author":1202,"featured_media":625622,"template":"","tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-650170","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","tax_set-video"],"acf":{"utm_pass":false,"asset_expiration":"","item_nav_hide":"no","disable_chat":true,"no_index":false,"no_follow":false,"media_type":"embed","media_position":"top","disable_next_steps":false,"display_desc":false,"title_align":"left","is_on_demand":false,"get_started_config":"disable","meta_twitter_title":"","meta_twitter_description":"","meta_facebook_title":"","meta_facebook_description":"","custom_canonical_url":"","is_zoom":true,"gsc_tab":false,"enable_external_utm":false,"add_to_global_events":false,"enable_ab_test":false,"next_steps_type":"default","ns_subtitle":"","resource_next_steps":[{"ID":596435,"post_author":"751","post_date":"2025-09-30 10:36:11","post_date_gmt":"2025-09-30 17:36:11","post_content":"[vc_section sec_modern_width=\"enable\" par_bg=\"enable\" background_color=\"bgc-lgray\" m_background_color=\"bgc-lgray\" flair=\"%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D\"][vc_row content_placement=\"middle\"][vc_column width=\"1\/2\"][vc_column_text css=\".vc_custom_1761597019376{margin-bottom: 10px !important;}\"]Webinar on demand[\/vc_column_text][vc_column_text css=\".vc_custom_1759254831219{margin-bottom: 20px !important;}\"]\r\n<h1 class=\"h2\">Economia da Experi\u00eancia: Como a IA Ag\u00eantica Gera Valor Real para os Neg\u00f3cios<\/h1>\r\n[\/vc_column_text][component_card background_color=\"bgc-lgray\" card_design=\"mini\"]\r\n<h4>Participe e veja:<\/h4>\r\n<ul>\r\n \t<li data-start=\"566\" data-end=\"633\">\r\n<p data-start=\"568\" data-end=\"633\">Como a IA Ag\u00eantica potencializa a <strong data-start=\"602\" data-end=\"630\">personaliza\u00e7\u00e3o em escala<\/strong>.<\/p>\r\n<\/li>\r\n \t<li data-start=\"634\" data-end=\"739\">\r\n<p data-start=\"636\" data-end=\"739\">De que forma ela conecta <strong data-start=\"661\" data-end=\"697\">efici\u00eancia operacional e empatia<\/strong> para impactar clientes e colaboradores.<\/p>\r\n<\/li>\r\n \t<li data-start=\"740\" data-end=\"821\">\r\n<p data-start=\"742\" data-end=\"821\"><strong data-start=\"742\" data-end=\"767\">Casos de uso pr\u00e1ticos<\/strong> que mostram resultados reais em diferentes setores.<\/p>\r\n<\/li>\r\n<\/ul>\r\n[\/component_card][\/vc_column][vc_column width=\"1\/2\" el_id=\"form\" offset=\"vc_col-lg-offset-1 vc_col-lg-5\"][mktoform cta_button=\"Assista a sess\u00e3o\" form_type=\"advanced\" fl_country=\"disabled\" fl_city=\"disabled\" fl_website=\"disabled\" fl_industry1=\"disabled\" fl_levelofinterest1=\"disabled\" fl_numberofagentsform1=\"disabled\" advance_fields=\"%5B%7B%22af_type%22%3A%22text%22%2C%22af_required%22%3A%22required%22%2C%22af_opt_design%22%3A%22stacked%22%2C%22select_option%22%3A%22%255B%257B%257D%255D%22%7D%5D\" cta_header=\"Assista agora\" cms_hold=\"RG\" cid_id=\"701Ht000001CV2dIAG\"][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=\"enable\" content_placement=\"middle\" flair=\"%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D\"][vc_row][vc_column background_color=\"bgc-lgray\" width=\"7\/12\"][vc_row_inner css=\".vc_custom_1742491904802{margin-top: 5px !important;margin-right: 5px !important;margin-bottom: 5px !important;margin-left: 5px !important;}\"][vc_column_inner][vc_column_text css=\"\"]\r\n<h4 style=\"text-align: left;\">Pr\u00e9via<\/h4>\r\n[\/vc_column_text][vc_column_text css=\"\"]\r\n<p data-start=\"116\" data-end=\"292\">Na era da <strong data-start=\"126\" data-end=\"153\">Economia da Experi\u00eancia<\/strong>, cada intera\u00e7\u00e3o com o cliente \u00e9 uma oportunidade de gerar valor. Mas como transformar essa vis\u00e3o em resultados tang\u00edveis para o neg\u00f3cio?<\/p>\r\n<p data-start=\"294\" data-end=\"542\">Neste webinar, vamos explorar como a <strong data-start=\"331\" data-end=\"346\">IA Ag\u00eantica<\/strong> est\u00e1 redefinindo o papel da intelig\u00eancia artificial no relacionamento com clientes, indo al\u00e9m da automa\u00e7\u00e3o e colocando <strong data-start=\"467\" data-end=\"515\">racioc\u00ednio, planejamento e tomada de decis\u00e3o<\/strong> no centro da estrat\u00e9gia.<\/p>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=\"\"]\r\n<h4 style=\"text-align: center;\">Experts em CX participando<\/h4>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=\".vc_custom_1742491936595{margin-top: 5px !important;margin-right: 5px !important;margin-bottom: 5px !important;margin-left: 5px !important;}\"][vc_column_inner width=\"1\/3\"][vc_single_image image=\"592393\" alignment=\"center\" css=\".vc_custom_1759252889458{margin-bottom: 35px !important;}\" si_max_width=\"250\"][vc_column_text css=\"\"]\r\n<p style=\"font-weight: 400; text-align: center;\"><strong>Claudio Barbosa<\/strong><\/p>\r\n<p style=\"font-weight: 400; text-align: center;\">Sr. Manager Solutions Consultant, Genesys<\/p>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"523381\" alignment=\"center\" css=\".vc_custom_1761047006186{margin-bottom: 35px !important;}\" si_max_width=\"250\"][vc_column_text css=\"\"]\r\n<p style=\"text-align: center;\"><strong>Jefferson Andrade<\/strong><\/p>\r\n<p style=\"text-align: center;\">Sr. Solutions Consultant, Genesys<\/p>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"599749\" alignment=\"center\" css=\"\" si_max_width=\"250\"][vc_column_text css=\"\"]\r\n<p style=\"text-align: center;\"><strong>\r\nCarolina Rocha<\/strong><\/p>\r\n<p style=\"text-align: center;\">Principal Business Value Consultant, Genesys<\/p>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\"1\/12\"][\/vc_column][vc_column width=\"1\/3\"][component_card content_alignment=\"text-center\" media_size=\"thumbnail\" cta_style=\"btn\" background_color=\"bgc-glass-dark\" media=\"586698\" cta=\"url:https%3A%2F%2Fwww.genesys.com%2Fpt-br%2Fresources|title:Hub%20de%20Recursos|target:_blank\"]\r\n<p data-start=\"2\" data-end=\"343\"><strong data-start=\"2\" data-end=\"24\" data-is-only-node=\"\">Insight do Webinar\r\n<\/strong><\/p>\r\n<p data-start=\"240\" data-end=\"420\">Na <strong data-start=\"243\" data-end=\"270\">Economia da Experi\u00eancia<\/strong>, n\u00e3o basta entregar produtos ou servi\u00e7os. \u00a0O valor real est\u00e1 em <strong data-start=\"339\" data-end=\"372\">orquestrar jornadas completas<\/strong>, que unem <strong data-start=\"383\" data-end=\"417\">efici\u00eancia e empatia em escala<\/strong>. Empresas que aplicam <strong data-start=\"446\" data-end=\"474\">IA e dados em tempo real<\/strong> conseguem transformar cada intera\u00e7\u00e3o em uma oportunidade de:<\/p>\r\n<p data-start=\"540\" data-end=\"564\"><strong data-start=\"540\" data-end=\"562\">Fidelizar clientes<\/strong><\/p>\r\n<p data-start=\"567\" data-end=\"588\"><strong data-start=\"567\" data-end=\"586\">Reduzir atritos<\/strong><\/p>\r\n<p data-start=\"567\" data-end=\"588\"><strong data-start=\"591\" data-end=\"624\">Gerar crescimento sustent\u00e1vel<\/strong><\/p>\r\n<p data-start=\"628\" data-end=\"693\">O futuro n\u00e3o \u00e9 apenas atender \u00e9 sobre <strong data-start=\"664\" data-end=\"690\">encantar continuamente seus clientes<\/strong>.<\/p>\r\n[\/component_card][\/vc_column][\/vc_row][\/vc_section]","post_title":"Economia da Experi\u00eancia: Como a IA Ag\u00eantica Gera Valor Real para os Neg\u00f3cios","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"economia-da-experiencia-gere-valor-real","to_ping":"","pinged":"","post_modified":"2025-10-27 13:32:29","post_modified_gmt":"2025-10-27 20:32:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/?post_type=webinars&#038;p=596435","menu_order":0,"post_type":"webinars","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":570737,"post_author":"751","post_date":"2025-05-05 15:01:53","post_date_gmt":"2025-05-05 22:01:53","post_content":"","post_title":"O Cen\u00e1rio da Experi\u00eancia do Cliente: Principais insights da Am\u00e9rica Latina","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"state-of-cx-latam","to_ping":"","pinged":"","post_modified":"2026-09-29 08:16:20","post_modified_gmt":"2026-09-29 15:16:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/?post_type=resources&#038;p=570737","menu_order":0,"post_type":"resources","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":528204,"post_author":"717","post_date":"2024-07-09 13:22:19","post_date_gmt":"2024-07-09 20:22:19","post_content":"","post_title":"Quatro megatend\u00eancias que podem amea\u00e7ar a seguran\u00e7a do seu contact center","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"four-megatrends-that-could-threaten-your-contact-center-security","to_ping":"","pinged":"","post_modified":"2024-09-02 08:12:03","post_modified_gmt":"2024-09-02 15:12:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.genesys.com\/resources\/quatro-megatendencias-que-podem-ameacar-a-seguranca-do-seu-contact-center","menu_order":0,"post_type":"resources","post_mime_type":"","comment_count":"0","filter":"raw"}],"w_tycontent":"<p><b>Inscri\u00e7\u00e3o efetuada, ser\u00e1 um prazer ter voc\u00ea conosco neste webinar! 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