{"id":627289,"date":"2026-06-01T07:23:35","date_gmt":"2026-06-01T14:23:35","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=webinars&#038;p=627289"},"modified":"2026-06-01T07:23:35","modified_gmt":"2026-06-01T14:23:35","slug":"orquestracao-de-jornadas","status":"publish","type":"webinars","link":"https:\/\/www.genesys.com\/pt-br\/webinars\/orquestracao-de-jornadas","title":{"rendered":"Orquestra\u00e7\u00e3o de Jornadas na pr\u00e1tica: por que algumas empresas capturam valor e outras n\u00e3o?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section sec_modern_width=&#8221;enable&#8221; par_bg=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; m_background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1778703991438{margin-bottom: 10px !important;}&#8221;]Assista ao vivo[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1780083497425{margin-bottom: 20px !important;}&#8221;]<\/p>\n<h1 class=\"h2\">Orquestra\u00e7\u00e3o de Jornadas na pr\u00e1tica: por que algumas empresas capturam valor e outras n\u00e3o?<\/h1>\n<p>Muitas empresas investem em experi\u00eancia do cliente, automa\u00e7\u00e3o e IA, mas poucas conseguem transformar essas iniciativas em resultados concretos. Descubra como operacionalizar a orquestra\u00e7\u00e3o de jornadas, gerar efici\u00eancia, acelerar ROI e preparar sua opera\u00e7\u00e3o para o futuro.<\/p>\n<h3>Participa\u00e7\u00e3o especial:<\/h3>\n<p><strong data-start=\"639\" data-end=\"670\">Juliano Potrich, da Sicredi<\/strong>, \u00a0ir\u00e1 compartilhar aprendizados pr\u00e1ticos sobre maturidade operacional, WFM e transforma\u00e7\u00e3o da experi\u00eancia do cliente.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>Assista ao vivo: 18\/06 \u00e0s 09 AM<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_id=&#8221;form&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_advanced gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init webinarform yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" 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value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/webinars\/627289\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"627289\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email Corporativo\" placeholder=\"Email Corporativo\">\n        <label for=\"fe192\">Email Corporativo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nome\">\n        <label for=\"fe190\">Nome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Sobrenome\">\n        <label for=\"fe191\">Sobrenome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">Vice Presidente<\/option><option value=\"Director\">Diretor<\/option><option value=\"Manager\">Gerente<\/option><option value=\"Principal\">Presidente<\/option><option value=\"Engineer \/ Architect\">Engenheiro\/Arquiteto<\/option><option value=\"Consultant\">Consultor<\/option><option value=\"Analyst\">Analista<\/option><option value=\"Partner\">Parceiro<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe219\">N\u00edvel<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Seguros<\/option><option value=\"Collections\">Cobran\u00e7as<\/option><option value=\"Contact Center Management\">Gerenciamento de Contact Center<\/option><option value=\"Customer Experience\">Experi\u00eancia do cliente<\/option><option value=\"Customer Service\">Atendimento ao cliente<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Canais digitais<\/option><option value=\"Finance\">Finan\u00e7as<\/option><option value=\"Human Resources\">Recursos Humanos<\/option><option value=\"Influencer\">Influenciador<\/option><option value=\"Information Technology\">Tecnologia da Informa\u00e7\u00e3o<\/option><option value=\"IT Architecture\">Arquitetura de TI<\/option><option value=\"IT Infrastructure\">Infraestrutura de TI<\/option><option value=\"IVR\">URA<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Opera\u00e7\u00f5es\/Gerenciamento de Processos<\/option><option value=\"Production Management\">Gerenciamento de Produ\u00e7\u00e3o<\/option><option value=\"Purchasing\">Compras<\/option><option value=\"Sales\">Vendas<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe218\">Fun\u00e7\u00e3o<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Empresa\">\n        <label for=\"fe193\">Empresa<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telefone\">\n        <label for=\"fe215\">Telefone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Cargo\">\n        <label for=\"fe220\">Cargo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Sim. Gostaria de receber informa\u00e7\u00e3o sobre a Genesys via e-mail ou telefone.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Assista ao vivo\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Assista ao vivo\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column background_color=&#8221;bgc-lgray&#8221;][vc_row_inner css=&#8221;.vc_custom_1742491904802{margin-top: 5px !important;margin-right: 5px !important;margin-bottom: 5px !important;margin-left: 5px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Sobre o webinar<\/h3>\n<p data-start=\"513\" data-end=\"792\">Neste webinar, especialistas da Genesys discutir\u00e3o como estruturar uma abordagem de orquestra\u00e7\u00e3o de jornadas que conecte experi\u00eancia, opera\u00e7\u00e3o e resultados de neg\u00f3cio. Voc\u00ea entender\u00e1 quais s\u00e3o os principais pilares dessa transforma\u00e7\u00e3o, o papel da maturidade operacional e como iniciativas como Workforce Management (WFM), automa\u00e7\u00e3o e intelig\u00eancia artificial contribuem para gerar impacto real.<\/p>\n<h3><b>Transforma\u00e7\u00e3o na pr\u00e1tica: Aprendizados de uma jornada real<\/b><\/h3>\n<p class=\"isSelectedEnd\">Al\u00e9m da vis\u00e3o estrat\u00e9gica, teremos a <strong>participa\u00e7\u00e3o especial de Juliano Potrich, da Sicredi<\/strong>, compartilhando aprendizados sobre a evolu\u00e7\u00e3o de sua opera\u00e7\u00e3o e os desafios enfrentados na constru\u00e7\u00e3o de uma jornada mais eficiente, preparada para os pr\u00f3ximos avan\u00e7os em automa\u00e7\u00e3o e IA.<\/p>\n<p>Participe e descubra como transformar jornadas em resultados mensur\u00e1veis para clientes, colaboradores e para o neg\u00f3cio.<\/p>\n<h3>O que voc\u00ea ver\u00e1:<\/h3>\n<ul data-start=\"384\" data-end=\"737\">\n<li data-section-id=\"1yb3wzo\" data-start=\"384\" data-end=\"452\">\n<p class=\"isSelectedEnd\">O que \u00e9 orquestra\u00e7\u00e3o de jornadas e por que ela se tornou prioridade para as empresas.<\/p>\n<p class=\"isSelectedEnd\">\u2022 Como desenvolver maturidade operacional para sustentar iniciativas de transforma\u00e7\u00e3o.<\/p>\n<p class=\"isSelectedEnd\">\u2022 O papel do WFM, automa\u00e7\u00e3o e IA na evolu\u00e7\u00e3o da experi\u00eancia do cliente.<\/p>\n<p class=\"isSelectedEnd\">\u2022 Como medir impacto operacional e ROI ao longo da jornada.<\/p>\n<p>\u2022 Li\u00e7\u00f5es pr\u00e1ticas compartilhadas por uma organiza\u00e7\u00e3o que est\u00e1 avan\u00e7ando nessa transforma\u00e7\u00e3o.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Profissionais que est\u00e3o iniciando ou expandindo o uso do Genesys Cloud CX, incluindo clientes, parceiros e equipes que buscam acelerar ado\u00e7\u00e3o e resultados com a plataforma.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 style=\"text-align: center;\">\u00a0 \u00a0Veja quem vai estar no comando do Webinar:<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=&#8221;.vc_custom_1742491936595{margin-top: 5px !important;margin-right: 5px !important;margin-bottom: 5px !important;margin-left: 5px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]\n<div class=\"component-speakers\">\n    <div class=\"card bgc-lgray\">\n        <div class=\"card-body d-flex flex-column\">\n\n                    <img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/SPEAKERS-FOR-TAXI-35.png\" class=\"rounded-sm mb-1 w-100\" alt=\"Cl\u00e1udio Brabosa\">\n        \n            <p class=\"speaker_name h5\">Cl\u00e1udio Brabosa<\/p>\n                <p>\n        Solution Consultant Manager, Genesys    <\/p>\n            <a class=\"align-self-end mt-auto\" data-bs-toggle=\"modal\" data-bs-target=\"#speaker-modal-6a3071eb0456b\">\n                    <div class=\"mt-0 chevron btn btn-secondary  only\"><\/div>            <\/a>\n        <\/div>\n    <\/div>\n\n    <div class=\"modal fade\" id=\"speaker-modal-6a3071eb0456b\" tabindex=\"-1\" aria-labelledby=\"speakerModalLabel\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-xl modal-fullscreen-lg-down modal-dialog-centered modal-dialog-scrollable\">\n            <div class=\"modal-content\">\n                <div class=\"modal-body \">\n                                                <div class=\"speaker_content row align-items-start short\">\n                                                                <div class=\"col-md-4 text-center\">\n                                    <img decoding=\"async\"\n                                        id=\"speaker-modal-6a3071eb0456b-image\"\n                                        class=\"rounded-sm\"\n                                        src=\"\"\n                                        alt=\"Cl\u00e1udio Brabosa\">\n                                <\/div>\n                                \n                                <div class=\"col-md-7\">\n                                    <p class=\"modal-title h5\">Cl\u00e1udio Brabosa<\/p>\n                                    <p><strong>Solution Consultant Manager, Genesys<\/strong><\/p>\n\n                                    \n                                                                    <\/div>\n                            <\/div>\n                        \n                        <div class=\"close border rounded-sm\" data-bs-dismiss=\"modal\" aria-label=\"Close\">\n                            <span aria-hidden=\"true\">\u00d7<\/span>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    [\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\n<div class=\"component-speakers\">\n    <div class=\"card bgc-lgray\">\n        <div class=\"card-body d-flex flex-column\">\n\n                    <img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/SPEAKERS-FOR-TAXI-31.png\" class=\"rounded-sm mb-1 w-100\" alt=\"Rodrigo Rodrigues\">\n        \n            <p class=\"speaker_name h5\">Rodrigo Rodrigues<\/p>\n                <p>\n        Sales &amp; Marketing Executive, Coddera    <\/p>\n            <a class=\"align-self-end mt-auto\" data-bs-toggle=\"modal\" data-bs-target=\"#speaker-modal-6a3071eb05829\">\n                    <div class=\"mt-0 chevron btn btn-secondary  only\"><\/div>            <\/a>\n        <\/div>\n    <\/div>\n\n    <div class=\"modal fade\" id=\"speaker-modal-6a3071eb05829\" tabindex=\"-1\" aria-labelledby=\"speakerModalLabel\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-xl modal-fullscreen-lg-down modal-dialog-centered modal-dialog-scrollable\">\n            <div class=\"modal-content\">\n                <div class=\"modal-body \">\n                                                <div class=\"speaker_content row align-items-start short\">\n                                                                <div class=\"col-md-4 text-center\">\n                                    <img decoding=\"async\"\n                                        id=\"speaker-modal-6a3071eb05829-image\"\n                                        class=\"rounded-sm\"\n                                        src=\"\"\n                                        alt=\"Rodrigo Rodrigues\">\n                                <\/div>\n                                \n                                <div class=\"col-md-7\">\n                                    <p class=\"modal-title h5\">Rodrigo Rodrigues<\/p>\n                                    <p><strong>Sales &amp; Marketing Executive, Coddera<\/strong><\/p>\n\n                                    \n                                                                    <\/div>\n                            <\/div>\n                        \n                        <div class=\"close border rounded-sm\" data-bs-dismiss=\"modal\" aria-label=\"Close\">\n                            <span aria-hidden=\"true\">\u00d7<\/span>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    [\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\n<div class=\"component-speakers\">\n    <div class=\"card bgc-lgray\">\n        <div class=\"card-body d-flex flex-column\">\n\n                    <img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/SPEAKERS-FOR-TAXI-32.png\" class=\"rounded-sm mb-1 w-100\" alt=\"Juliano Potrich\">\n        \n            <p class=\"speaker_name h5\">Juliano Potrich<\/p>\n                <p>\n        Gerente de Cogni\u00e7\u00e3o e IA, Sicredi    <\/p>\n            <a class=\"align-self-end mt-auto\" data-bs-toggle=\"modal\" data-bs-target=\"#speaker-modal-6a3071eb06947\">\n                    <div class=\"mt-0 chevron btn btn-secondary  only\"><\/div>            <\/a>\n        <\/div>\n    <\/div>\n\n    <div class=\"modal fade\" id=\"speaker-modal-6a3071eb06947\" tabindex=\"-1\" aria-labelledby=\"speakerModalLabel\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-xl modal-fullscreen-lg-down modal-dialog-centered modal-dialog-scrollable\">\n            <div class=\"modal-content\">\n                <div class=\"modal-body \">\n                                                <div class=\"speaker_content row align-items-start short\">\n                                                                <div class=\"col-md-4 text-center\">\n                                    <img decoding=\"async\"\n                                        id=\"speaker-modal-6a3071eb06947-image\"\n                                        class=\"rounded-sm\"\n                                        src=\"\"\n                                        alt=\"Juliano Potrich\">\n                                <\/div>\n                                \n                                <div class=\"col-md-7\">\n                                    <p class=\"modal-title h5\">Juliano Potrich<\/p>\n                                    <p><strong>Gerente de Cogni\u00e7\u00e3o e IA, Sicredi<\/strong><\/p>\n\n                                    \n                                                                    <\/div>\n                            <\/div>\n                        \n                        <div class=\"close border rounded-sm\" data-bs-dismiss=\"modal\" aria-label=\"Close\">\n                            <span aria-hidden=\"true\">\u00d7<\/span>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section sec_modern_width=&#8221;enable&#8221; par_bg=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; m_background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1778703991438{margin-bottom: 10px !important;}&#8221;]Assista ao vivo[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1780083497425{margin-bottom: 20px !important;}&#8221;] Orquestra\u00e7\u00e3o de Jornadas na pr\u00e1tica: por que algumas empresas capturam valor e outras n\u00e3o? Muitas empresas investem em experi\u00eancia do cliente, automa\u00e7\u00e3o e IA, mas poucas conseguem transformar essas iniciativas em resultados concretos. 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Mas como transformar essa vis\u00e3o em resultados tang\u00edveis para o neg\u00f3cio?<\/p>\r\n<p data-start=\"294\" data-end=\"542\">Neste webinar, vamos explorar como a <strong data-start=\"331\" data-end=\"346\">IA Ag\u00eantica<\/strong> est\u00e1 redefinindo o papel da intelig\u00eancia artificial no relacionamento com clientes, indo al\u00e9m da automa\u00e7\u00e3o e colocando <strong data-start=\"467\" data-end=\"515\">racioc\u00ednio, planejamento e tomada de decis\u00e3o<\/strong> no centro da estrat\u00e9gia.<\/p>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=\"\"]\r\n<h4 style=\"text-align: center;\">Experts em CX participando<\/h4>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=\".vc_custom_1742491936595{margin-top: 5px !important;margin-right: 5px !important;margin-bottom: 5px !important;margin-left: 5px !important;}\"][vc_column_inner width=\"1\/3\"][vc_single_image image=\"592393\" alignment=\"center\" css=\".vc_custom_1759252889458{margin-bottom: 35px !important;}\" si_max_width=\"250\"][vc_column_text css=\"\"]\r\n<p style=\"font-weight: 400; text-align: center;\"><strong>Claudio Barbosa<\/strong><\/p>\r\n<p style=\"font-weight: 400; text-align: center;\">Sr. Manager Solutions Consultant, Genesys<\/p>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"523381\" alignment=\"center\" css=\".vc_custom_1761047006186{margin-bottom: 35px !important;}\" si_max_width=\"250\"][vc_column_text css=\"\"]\r\n<p style=\"text-align: center;\"><strong>Jefferson Andrade<\/strong><\/p>\r\n<p style=\"text-align: center;\">Sr. Solutions Consultant, Genesys<\/p>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"599749\" alignment=\"center\" css=\"\" si_max_width=\"250\"][vc_column_text css=\"\"]\r\n<p style=\"text-align: center;\"><strong>\r\nCarolina Rocha<\/strong><\/p>\r\n<p style=\"text-align: center;\">Principal Business Value Consultant, Genesys<\/p>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=\"1\/12\"][\/vc_column][vc_column width=\"1\/3\"][component_card content_alignment=\"text-center\" media_size=\"thumbnail\" cta_style=\"btn\" background_color=\"bgc-glass-dark\" media=\"586698\" cta=\"url:https%3A%2F%2Fwww.genesys.com%2Fpt-br%2Fresources|title:Hub%20de%20Recursos|target:_blank\"]\r\n<p data-start=\"2\" data-end=\"343\"><strong data-start=\"2\" data-end=\"24\" data-is-only-node=\"\">Insight do Webinar\r\n<\/strong><\/p>\r\n<p data-start=\"240\" data-end=\"420\">Na <strong data-start=\"243\" data-end=\"270\">Economia da Experi\u00eancia<\/strong>, n\u00e3o basta entregar produtos ou servi\u00e7os. \u00a0O valor real est\u00e1 em <strong data-start=\"339\" data-end=\"372\">orquestrar jornadas completas<\/strong>, que unem <strong data-start=\"383\" data-end=\"417\">efici\u00eancia e empatia em escala<\/strong>. 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