{"id":654834,"date":"2026-11-06T11:30:08","date_gmt":"2026-11-06T19:30:08","guid":{"rendered":"https:\/\/www.genesys.com\/resources\/cx-buyers-guide"},"modified":"2026-11-12T07:33:37","modified_gmt":"2026-11-12T15:33:37","slug":"cx-buyers-guide","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/pt-br\/resources\/cx-buyers-guide","title":{"rendered":"Guia do comprador de 2027 para IA e CX"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1793984439583{background-image: url(https:\/\/www.genesys.com\/media\/buyers-guide-hero-image.webp?id=652412) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;hero&#8221;][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1793986053024{padding-top: 60px !important;padding-right: 60px !important;padding-bottom: 40px !important;padding-left: 60px !important;border-radius: 35px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;px-0&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Guia do Comprador 2027 para CX na Era Ag\u00eantica<\/h1>\n<p class=\"text-20\">Sua antiga lista de crit\u00e9rios de compra est\u00e1 desatualizada. Conhe\u00e7a a nova estrutura para avaliar qualquer plataforma de experi\u00eancia do cliente (CX).<\/p>\n<p>[\/vc_column_text][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;.vc_custom_1794497611001{margin-top: 10px !important;}&#8221; el_class=&#8221;hero-list list-item&#8221;]<\/p>\n<ul>\n<li><strong>Execu\u00e7\u00e3o<\/strong> que gera resultados<\/li>\n<li><strong>Bases de dados<\/strong> que d\u00e3o contexto \u00e0 IA<\/li>\n<li><strong>Orquestra\u00e7\u00e3o<\/strong> em toda a empresa<\/li>\n<li>For\u00e7a de trabalho <strong>unificada de IA e humana<\/strong><\/li>\n<li><strong>Confian\u00e7a<\/strong> constru\u00edda por meio de uma governan\u00e7a s\u00f3lida<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; elemental_order=&#8221;order-2&#8243; offset=&#8221;vc_col-sm-offset-0&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_ gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init no-bg-form yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n         <input type=\"email\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701Ht0000025Vh0IAE\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/654834?thankyou=654834&page_type=resources&page_attr=Relat%C3%B3rio%3BWhite%20paper\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/654834\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"resources\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"pt-br\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/654834\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"654834\">\n    <div class=\"form-row row-email el_field form-floating\">\n         <input type=\"email\" data-cs-encrypt class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email Corporativo\" placeholder=\"Email Corporativo\">\n        <label for=\"fe192\">Email Corporativo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nome\">\n        <label for=\"fe190\">Nome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Sobrenome\">\n        <label for=\"fe191\">Sobrenome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">Vice Presidente<\/option><option value=\"Director\">Diretor<\/option><option value=\"Manager\">Gerente<\/option><option value=\"Principal\">Presidente<\/option><option value=\"Engineer \/ Architect\">Engenheiro\/Arquiteto<\/option><option value=\"Consultant\">Consultor<\/option><option value=\"Analyst\">Analista<\/option><option value=\"Partner\">Parceiro<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe219\">N\u00edvel<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Seguros<\/option><option value=\"Collections\">Cobran\u00e7as<\/option><option value=\"Contact Center Management\">Gerenciamento de Contact Center<\/option><option value=\"Customer Experience\">Experi\u00eancia do cliente<\/option><option value=\"Customer Service\">Atendimento ao cliente<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Canais digitais<\/option><option value=\"Finance\">Finan\u00e7as<\/option><option value=\"Human Resources\">Recursos Humanos<\/option><option value=\"Influencer\">Influenciador<\/option><option value=\"Information Technology\">Tecnologia da Informa\u00e7\u00e3o<\/option><option value=\"IT Architecture\">Arquitetura de TI<\/option><option value=\"IT Infrastructure\">Infraestrutura de TI<\/option><option value=\"IVR\">URA<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Opera\u00e7\u00f5es\/Gerenciamento de Processos<\/option><option value=\"Production Management\">Gerenciamento de Produ\u00e7\u00e3o<\/option><option value=\"Purchasing\">Compras<\/option><option value=\"Sales\">Vendas<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe218\">Fun\u00e7\u00e3o<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Empresa\">\n        <label for=\"fe193\">Empresa<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n         <input type=\"tel\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telefone\">\n        <label for=\"fe215\">Telefone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Pa\u00eds<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">Estado<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"Cidade\">\n        <label for=\"fe226\">Cidade<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n         <input type=\"text\" data-cs-encrypt class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Cargo\">\n        <label for=\"fe220\">Cargo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Servi\u00e7os banc\u00e1rios<\/option><option value=\"Business Services\">Presta\u00e7\u00e3o de servi\u00e7os a empresas<\/option><option value=\"Capital Markets\">Mercado de Capitais<\/option><option value=\"Communications\">Ag\u00eancia de Comunica\u00e7\u00e3o<\/option><option value=\"Consumer Products\">Bens de Consumo<\/option><option value=\"Defense & Intelligence\">Defesa & Intelig\u00eancia<\/option><option value=\"Education & Non-Profit\">Educa\u00e7\u00e3o<\/option><option value=\"Energy & Utilities\">Energia & Utilities<\/option><option value=\"Entertainment\">Entretenimento<\/option><option value=\"Government\">Governo<\/option><option value=\"Insurance\">Seguros<\/option><option value=\"Life Sciences\">Bioci\u00eancia<\/option><option value=\"Logistics\">Log\u00edstica<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Provedores<\/option><option value=\"Retailers\">Varejo<\/option><option value=\"Technology\">Tecnologia<\/option><option value=\"Travel & Hospitality\">Viagem & Hospedagem<\/option><option value=\"Retail Banking\">Banco de Varejo<\/option><option value=\"Other\">Outro<\/option>\n        <\/select>\n        <label for=\"fe221\">Ind\u00fastria<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Apenas pesquisando<\/option><option value=\"Gathering business requirements\">Consolidando requisitos de neg\u00f3cios<\/option><option value=\"Comparing solutions\">Comparando solu\u00e7\u00f5es<\/option><option value=\"Ready for a conversation\">Pronto para uma conversa<\/option>\n        <\/select>\n        <label for=\"fe222\">N\u00edvel de Interesse<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select data-cs-encrypt  class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">Entre 1 e 20<\/option><option value=\"21-50\">De 21 a 50<\/option><option value=\"51-100\">De 51 a 100<\/option><option value=\"101-300\">De 101 a 300<\/option><option value=\"301-500\">De 301 a 500<\/option><option value=\"501-1000\">De 501 a 1.000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">Sem contact center<\/option><option value=\"Don't Know\">N\u00e3o sei<\/option>\n        <\/select>\n        <label for=\"fe225\">N\u00famero de posi\u00e7\u00f5es de agentes<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Sim. Gostaria de receber informa\u00e7\u00e3o sobre a Genesys via e-mail ou telefone.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">Gostaria de ser contatado por um especialista do CX.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"Asset\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"Guia do comprador de 2027 para IA e CX\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/654834?thankyou=654834&page_type=resources&page_attr=Relat%C3%B3rio%3BWhite%20paper\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Obtenha o guia\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Obtenha o guia\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_raw_js]JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZjZG4uanNkZWxpdnIubmV0JTJGbnBtJTJGY2hhcnQuanMlMjIlM0UlM0MlMkZzY3JpcHQlM0UlMEElM0NzY3JpcHQlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRmNkbi5qc2RlbGl2ci5uZXQlMkZucG0lMkZjaGFydGpzLXBsdWdpbi1kYXRhbGFiZWxzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZjZG4uanNkZWxpdnIubmV0JTJGbnBtJTJGY2hhcnRqcy1wbHVnaW4tYW5ub3RhdGlvbiUyMiUzRSUzQyUyRnNjcmlwdCUzRSUwQSUwQQ==[\/vc_raw_js][vc_raw_js]JTNDc2NyaXB0JTNFJTBBY29uc29sZS5sb2clMjglMjJnZ3dwJTIyJTI5JTNCJTBBJTNDJTJGc2NyaXB0JTNF[\/vc_raw_js][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row r_gutter_size=&#8221;no-gutters&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_single_image image=&#8221;652418&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;mt-4 px-2 py-2 rounded-lg&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;banner&#8221;]<\/p>\n<p class=\"h5 mb-0 title\"><img decoding=\"async\" class=\"alignnone size-full wp-image-628907\" src=\"https:\/\/www.genesys.com\/media\/Book_Functional-Icon.png\" alt=\"\" width=\"28\" height=\"21\" \/>Relat\u00f3rio State of Customer Experience 2026<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-end\"><a role=\"button\"  class=\"btn btn-primary\" href=\"#form\" target=\"\" rel=\"\">Baixar o relat\u00f3rio completo<\/a><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;mt-4&#8243;][vc_column]<div class=\"component-mini-banner rounded-lg\"><a class=\"inner-banner rounded-lg bgc-glass\" href=\"#\"><div class=\"banner-row d-flex flex-wrap\"><div class=\"media-row\"><div class=\"media-col\"><div class=\"banner-img-container\"><img decoding=\"async\" class=\"rounded banner-img\" src=\"https:\/\/www.genesys.com\/media\/Book_Functional-Icon.png\" height=\"21\" width=\"28\" alt=\"Book functional icon\"><\/div><\/div><\/div><div class=\"content-row d-flex align-items-center\"><div class=\"content-col d-flex flex-column\"><p class=\"h5 mb-0 title\">Guia do Comprador 2027 para CX na Era Ag\u00eantica<\/p><\/div><div class=\"btn-container mt-0\"><div class=\"btn btn-secondary small chevron\">Obtenha o guia<\/div><\/div><\/div><\/div><\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;pt-3&#8243;][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>A IA Ag\u00eantica transformou profundamente a experi\u00eancia do cliente.<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; el_class=&#8221;pb-2&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][vc_raw_js]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[\/vc_raw_js][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]PGRpdiBjbGFzcz0iY2hhcnQtY29sdW1uIj4KICAgIDxkaXYgaWQ9ImRvbnV0LWNvbnRhaW5lci0yIiBjbGFzcz0iIj4KICAgICAgICA8Y2FudmFzIGlkPSJkb251dC0yIiB3aWR0aD0iMTgwIiBoZWlnaHQ9IjE4MCI+PC9jYW52YXM+CiAgICAgICAgIDxkaXYgY2xhc3M9ImRvbnV0LWNlbnRlciI+PC9kaXY+CiAgICA8L2Rpdj4KICAgIDxkaXYgY2xhc3M9ImNoYXJ0LXN0YXQiPgogICAgICAgIDxwIGNsYXNzPSJoMyI+ODclPC9wPgo8c3BhbiBjbGFzcz0ic3RhdC10ZXh0Ij5lc3BlcmFtIGVxdWlwZXMgaW50ZWdyYWRhcyBwb3IgaHVtYW5vcyBlIElBPC9zcGFuPgogICAgICAgIDwvZGl2Pgo8L2Rpdj4=[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_html css=&#8221;&#8221;]PGRpdiBjbGFzcz0iY2hhcnQtY29sdW1uIj4KICAgIDxkaXYgaWQ9ImRvbnV0LWNvbnRhaW5lci0zIiBjbGFzcz0iIj4KICAgICAgICA8Y2FudmFzIGlkPSJkb251dC0zIiB3aWR0aD0iMTgwIiBoZWlnaHQ9IjE4MCI+PC9jYW52YXM+CiAgICAgICAgIDxkaXYgY2xhc3M9ImRvbnV0LWNlbnRlciI+PC9kaXY+CiAgICA8L2Rpdj4KICAgIDxkaXYgY2xhc3M9ImNoYXJ0LXN0YXQiPgogICAgICAgIDxwIGNsYXNzPSJoMyI+NzQlPC9wPgo8c3BhbiBjbGFzcz0ic3RhdC10ZXh0Ij5jb25zaWRlcmFtIGVzc2VuY2lhbCBhIGltcGxlbWVudGHDp8OjbyByZXNwb25zw6F2ZWwgZGEgSUEuPC9zcGFuPgogICAgICAgIDwvZGl2Pgo8L2Rpdj4=[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; css=&#8221;.vc_custom_1793826896668{margin-top: 40px !important;margin-bottom: 120px !important;background-image: url(https:\/\/www.genesys.com\/media\/buyers-guide-pull-quote-1.webp?id=652536) !important;}&#8221; el_class=&#8221;quote-section&#8221;][vc_row min_height=&#8221;757px&#8221;][vc_column background_color=&#8221;bgc-glass&#8221; width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1781626514825{padding-top: 32px !important;padding-right: 32px !important;padding-bottom: 32px !important;padding-left: 32px !important;}&#8221;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<p class=\"text-32\">A evolu\u00e7\u00e3o rumo \u00e0 Orquestra\u00e7\u00e3o Ag\u00eantica muda n\u00e3o apenas o que voc\u00ea compra, mas tamb\u00e9m a forma como avalia uma plataforma e justifica essa decis\u00e3o.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; css=&#8221;.vc_custom_1793826836412{padding-top: 120px !important;}&#8221;][vc_row el_class=&#8221;pb-2&#8243;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-3&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;center-heading&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Sua plataforma de CX precisa atender a um padr\u00e3o mais elevado.<\/h2>\n<p class=\"text-18\" style=\"text-align: center;\">Escolher uma plataforma de CX pode parecer um alvo em constante movimento. A IA pessoal j\u00e1 est\u00e1 transformando a forma como os clientes interagem, e um novo modelo operacional est\u00e1 tomando forma. Agora, os clientes esperam mais, e a plataforma que voc\u00ea escolhe, assim como a forma de avali\u00e1-la, precisa acompanhar essa evolu\u00e7\u00e3o.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;list-item&#8221;]<\/p>\n<h3>Voc\u00ea precisa de uma lista de verifica\u00e7\u00e3o de compras desenvolvida para o que vem a seguir<\/h3>\n<p>Canais, analytics e recursos de IA s\u00e3o apenas o ponto de partida. Cinco \u00e1reas agora diferenciam as plataformas que orquestram experi\u00eancias em grande escala daquelas que se limitam \u00e0 automa\u00e7\u00e3o.<\/p>\n<ul class=\"checklist\">\n<li><strong>Agentes e copilots<\/strong>Agentes virtuais que resolvem problemas de v\u00e1rias etapas e copilots que capacitam as pessoas em cada intera\u00e7\u00e3o.<\/li>\n<li><strong>Intelig\u00eancia contextual<\/strong>Um perfil de cliente ativo e unificado, constru\u00eddo a partir de sinais em tempo real e do hist\u00f3rico em todos os sistemas.<\/li>\n<li><strong>Orquestra\u00e7\u00e3o<\/strong> Racioc\u00ednio que considera o contexto e os objetivos para coordenar pessoas, IA e sistemas em busca dos resultados desejados.<\/li>\n<li><strong>For\u00e7a de trabalho h\u00edbrida<\/strong>Uma vis\u00e3o \u00fanica para planejar, gerenciar e orientar humanos e IA juntos, como uma s\u00f3 equipe.<\/li>\n<li><strong>Confian\u00e7a e governan\u00e7a<\/strong>Diretrizes de prote\u00e7\u00e3o, explicabilidade e escalonamento humano integrados a cada a\u00e7\u00e3o de IA, e n\u00e3o adicionados como solu\u00e7\u00f5es improvisadas.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_single_image image=&#8221;652512&#8243; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; elemental_order=&#8221;order-2&#8243;][vc_single_image image=&#8221;652540&#8243; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;list-item&#8221;]<\/p>\n<h2>Obtenha a nova estrutura de avalia\u00e7\u00e3o de CX para 2027<\/h2>\n<p class=\"text-18\">N\u00e3o se apoie em uma lista de verifica\u00e7\u00e3o de compras desatualizada ao adquirir uma solu\u00e7\u00e3o de CX. Este guia oferece as ferramentas necess\u00e1rias para garantir que sua estrutura de CX esteja preparada para os desafios de hoje e do futuro, incluindo:<\/p>\n<p>[\/vc_column_text][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;.vc_custom_1793824239849{margin-top: 40px !important;}&#8221; el_class=&#8221;key-list&#8221;]As cinco mudan\u00e7as que definem o modelo operacional Ag\u00eantico e o que cada uma representa para sua equipe.[\/vc_column_text][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221; el_class=&#8221;key-list&#8221;]Por que a CX agora vai al\u00e9m do contact center, abrangendo faturamento, atendimento de pedidos e sinistros[\/vc_column_text][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221; el_class=&#8221;key-list&#8221;]Um ponto de partida pr\u00e1tico: escolha uma experi\u00eancia, defina metas e me\u00e7a os resultados ao longo do caminho[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; css=&#8221;.vc_custom_1793826939469{margin-top: 80px !important;margin-bottom: 0px !important;background-image: url(https:\/\/www.genesys.com\/media\/buyers-guide-pull-quote-2.webp?id=652538) !important;}&#8221; el_class=&#8221;quote-section&#8221;][vc_row min_height=&#8221;757px&#8221;][vc_column background_color=&#8221;bgc-glass&#8221; width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1781626514825{padding-top: 32px !important;padding-right: 32px !important;padding-bottom: 32px !important;padding-left: 32px !important;}&#8221;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<p class=\"text-32\">Independentemente de onde voc\u00ea esteja nessa jornada, o pr\u00f3ximo passo \u00e9 o mesmo: investir em uma plataforma desenvolvida para gerar valor com IA hoje e conduzir sua organiza\u00e7\u00e3o rumo \u00e0 orquestra\u00e7\u00e3o completa, permitindo que cada etapa aproveite os avan\u00e7os da anterior.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1793984439583{background-image: url(https:\/\/www.genesys.com\/media\/buyers-guide-hero-image.webp?id=652412) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;hero&#8221;][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1793986053024{padding-top: 60px !important;padding-right: 60px !important;padding-bottom: 40px !important;padding-left: 60px !important;border-radius: 35px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;px-0&#8243;][vc_column_text css=&#8221;&#8221;] Guia do Comprador 2027 para CX na Era Ag\u00eantica Sua antiga lista de crit\u00e9rios de compra est\u00e1 desatualizada. Conhe\u00e7a a nova estrutura para avaliar qualquer [&hellip;]<\/p>\n","protected":false},"author":1239,"featured_media":652418,"template":"","tax_priority":[54],"tax_contenttheme":[14856],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[16623,16762],"tax_buyer_persona":[16877],"tax_sector":[17043,16945,16985,17019,16958,17057],"tax_segment":[],"class_list":["post-654834","resources","type-resources","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_contenttheme-melhore-a-experiencia-do-cliente","tax_buying_job-job-1-problem-identification-pt-br","tax_buying_job-job-6-consensus-creation-pt-br","tax_buyer_persona-business-pt-br","tax_sector-retail-pt-br","tax_sector-financial-pt-br","tax_sector-industrial-pt-br","tax_sector-public-pt-br","tax_sector-healthcare-pt-br","tax_sector-technology-pt-br","tax_content_type-report-pt-br","tax_content_type-white-paper-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/654834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/users\/1239"}],"version-history":[{"count":7,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/654834\/revisions"}],"predecessor-version":[{"id":655107,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/654834\/revisions\/655107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media\/652418"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media?parent=654834"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_priority?post=654834"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_contenttheme?post=654834"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_bundle?post=654834"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_contenttheme2?post=654834"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_capability_sitewide?post=654834"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_products_programs?post=654834"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_buying_job?post=654834"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_buyer_persona?post=654834"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_sector?post=654834"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_segment?post=654834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}