{"id":102229,"date":"2017-12-15T00:00:00","date_gmt":"2017-12-15T08:00:00","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=resources&#038;p=102229"},"modified":"2018-11-01T09:08:30","modified_gmt":"2018-11-01T16:08:30","slug":"alternative-channels-for-engaging-customers-of-the-future","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/pt-br\/resources\/alternative-channels-for-engaging-customers-of-the-future","title":{"rendered":"Canais alternativos para gerar engagement com os clientes do futuro"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h1>Canais alternativos para gerar engagement com os clientes do futuro<\/h1>\n<p>[\/vc_column_text]<span class=\"g_separator genesys-light-gray\" style=\"height:2px\"><\/span>[vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<div class=\"gartner-laptop-resource-image\"><img decoding=\"async\" alt=\"Gartner Alternative Channels for Engaging Customers of the Future\" src=\"\/\/www.genesys.com\/asset-image\/3dimages\/Alternative-channels-for-engaging-customers-of-the-future-EN.png\"><\/div>\n<p>Com a r\u00e1pida incorpora\u00e7\u00e3o de novos canais de comunica\u00e7\u00e3o, \u00e9 cada vez mais dif\u00edcil para as empresas compreender e implementar um customer engagement t\u00e3o multifacetado e desafiador como o atual. Agora, j\u00e1 n\u00e3o \u00e9 suficiente oferecer experi\u00eancias do cliente multicanal ou sobre m\u00faltiplos canais. \u00c9 necess\u00e1rio desenvolver uma estrat\u00e9gia unificada de customer engagement omnichannel para que a jornada do cliente seja consistente e sem interrup\u00e7\u00f5es em todos os canais.<\/p>\n<p>At\u00e9 2020, mais de 25% das empresas que procurem implementar uma estrat\u00e9gia como essa enfrentar\u00e3o problemas de diversos tipos: pol\u00edticos, organizacionais e tamb\u00e9m com as pessoas. Embora a maioria das empresas esteja trabalhando para alcan\u00e7ar uma estrat\u00e9gia unificada de customer engagement omnichannel, h\u00e1 obst\u00e1culos significativos que devem ser superados. No entanto, passar de uma experi\u00eancia do cliente desconectada para outra verdadeiramente unificada \u00e9 um passo importante para manter a vantagem competitiva no mercado.<\/p>\n<p><strong>Leia esse relat\u00f3rio para saber mais sobre:<\/strong><\/p>\n<ul>\n<li>Impactos e recomenda\u00e7\u00f5es para implementar uma estrat\u00e9gia unificada de customer engagement omnichannel<\/li>\n<li>As quatro formas de integrar os silos do customer engagement<\/li>\n<li>Como utilizar as t\u00e9cnicas de comunica\u00e7\u00e3o, colabora\u00e7\u00e3o, influ\u00eancia e governan\u00e7a para eliminar as barreiras e oferecer uma verdadeira experi\u00eancia omnichannel ao cliente<\/li>\n<\/ul>\n<style type=\"text\/css\">.gartner-laptop-resource-image { width: 100%; margin: 0 auto; max-width: 592px; margin-bottom: 1em; } .gartner-laptop-resource-image img { width: 100%; height: auto; } <\/style>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column 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class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Sim. Gostaria de receber informa\u00e7\u00e3o sobre a Genesys via e-mail ou telefone.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">Gostaria de ser contatado por um especialista do CX.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Obtenha o Ebook Agora!\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Obtenha o Ebook Agora!\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Canais alternativos para gerar engagement com os clientes do futuro [\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text] Com a r\u00e1pida incorpora\u00e7\u00e3o de novos canais de comunica\u00e7\u00e3o, \u00e9 cada vez mais dif\u00edcil para as empresas compreender e implementar um customer engagement t\u00e3o multifacetado e desafiador como o atual. Agora, j\u00e1 n\u00e3o \u00e9 suficiente oferecer experi\u00eancias do cliente multicanal ou sobre [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":101392,"template":"","tax_priority":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-102229","resources","type-resources","status-publish","has-post-thumbnail","hentry","tax_content_type-report-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/102229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":2,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/102229\/revisions"}],"predecessor-version":[{"id":104983,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/resources\/102229\/revisions\/104983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media\/101392"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media?parent=102229"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_priority?post=102229"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_contenttheme?post=102229"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_bundle?post=102229"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_contenttheme2?post=102229"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_capability_sitewide?post=102229"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_products_programs?post=102229"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_buying_job?post=102229"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_buyer_persona?post=102229"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_sector?post=102229"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_segment?post=102229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}