{"id":412553,"date":"2021-12-16T14:36:29","date_gmt":"2021-12-16T22:36:29","guid":{"rendered":"https:\/\/www.genesys.com\/seguros"},"modified":"2025-07-23T22:11:33","modified_gmt":"2025-07-24T05:11:33","slug":"insurance","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/pt-br\/solutions\/insurance","title":{"rendered":"Seguros"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; vib=&#8221;enable&#8221; css=&#8221;.vc_custom_1714589368674{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221; vib_top=&#8221;-6.167rem&#8221;][vc_column]<div class=\"component breadcrumbs theme-\"><div class=\"links-row w-100 d-flex flex-wrap align-items-center justify-content-start\"><div class=\"link-col\"><a class=\"breadcrumb-link\" href=\"https:\/\/www.genesys.com\/pt-br\/solutions\">Solu\u00e7\u00f5es<\/a><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Solu\u00e7\u00f5es de atendimento ao cliente do setor de seguros<\/h1>\n<p class=\"text-22\">Ofere\u00e7a experi\u00eancias do cliente convenientes para o cliente de seguros moderno<\/p>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"#demo\" target=\"\" rel=\"\">Come\u00e7ar agora<\/a><a role=\"button\"  class=\"btn btn-ff-primary chevron\" href=\"\/pt-br\/campaign\/request-a-demo\" target=\"\" rel=\"\">Solicite uma demonstra\u00e7\u00e3o<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"genesys-image align-center play-button\"><a class=\"video-lightbox\" href=\"https:\/\/www.youtube.com\/embed\/NfZ_aQmORtY?rel=0\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/Web-Thumbnail-Insurance-overview-video-823x480-1.png\" alt=\"Web thumbnail   insurance overview video 823&#215;480\" width=\"823\" height=\"480\" class=\"rounded-xs\"\/><div class=\"video-backdrop\"><\/div><div class=\"play-btn bgc-white rounded d-flex align-items-center justify-content-center\"><div class=\"play-icon d-flex align-items-center justify-content-center\"><i class=\"fa-kit fa-play\"><\/i><\/div><div class=\"play-label ms-1\"><p class=\"mb-0 play-title\">Watch how<\/p><p class=\"video-duration mb-0\">1:19 min<\/p><\/div><\/div><\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"genesys-image align-center play-button\"><a class=\"video-lightbox no-btn-label\" href=\"https:\/\/www.youtube.com\/embed\/vT93s03KRuM\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/deliver-amazing-insurance-experiences-video-thumb-1.jpg\" alt=\"As an insurer, you're always striving to reduce costs, while providing differentiating experiences. with genesys, you can do both. watch this scenario as a customer effortlessly navigates the claims process through self service and automation capabilities.\" width=\"823\" height=\"460\" class=\"rounded-xs\"\/><div class=\"video-backdrop\"><\/div><div class=\"play-btn bgc-white rounded d-flex align-items-center justify-content-center\"><div class=\"play-icon d-flex align-items-center justify-content-center\"><i class=\"fa-kit fa-play\"><\/i><\/div><\/div><\/a><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Destaque-se ao priorizar a experi\u00eancia<\/h2>\n<p>Na economia da experi\u00eancia, uma \u00fanica solicita\u00e7\u00e3o de sinistro ou modifica\u00e7\u00e3o de ap\u00f3lice pode criar ou terminar um relacionamento. Entregue experi\u00eancias conectadas que superam as expectativas e criam fidelidade duradoura.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Ofere\u00e7a experi\u00eancias de seguro personalizadas e emp\u00e1ticas<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Demonstre empatia com seus segurados<\/h3>\n<p>N\u00e3o \u00e9 preciso ficar ansioso durante o processo de sinistro. Com a Genesys, as empresas oferecem atualiza\u00e7\u00f5es proativas sobre a movimenta\u00e7\u00e3o dos sinistros.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Melhore a efici\u00eancia e a utiliza\u00e7\u00e3o<\/h3>\n<p>Aproveite a tecnologia para reduzir atritos e conectar as equipes de linha de frente e back-office, diminuindo o esfor\u00e7o e melhorando a rotatividade.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Eleve e integre servi\u00e7os<\/h3>\n<p>Torne seu ecossistema de seguros mais integrado. Melhore a velocidade de entrada no mercado, a flexibilidade e a escalabilidade com uma plataforma de nuvem aberta.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Crie experi\u00eancias de seguro digitais que promovam o engagement em todos os canais<\/h2>\n<p>Descubra os reais motivadores das intera\u00e7\u00f5es de entrada e das oportunidades de reten\u00e7\u00e3o perdidas por meio da gest\u00e3o de jornadas. Impulsione a satisfa\u00e7\u00e3o dos clientes e melhore o desempenho com insights profundos sobre o cliente e coordena\u00e7\u00e3o multifuncional. Conecte as equipes de front-office, middle-office e back-office em um \u00fanico fluxo de trabalho, mantendo o cliente no caminho certo. Desde a contrata\u00e7\u00e3o at\u00e9 os sinistros, antecipe e aborde as necessidades de vendas e servi\u00e7os.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column elemental_order=&#8221;order-2&#8243;][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;form-card bgc-lgray&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;577862&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Transforme radicalmente as experi\u00eancias dos clientes<\/h3>\n<p>As seguradoras devem entregar sempre o melhor suporte, ainda mais durante os tempos de crise. Use as prefer\u00eancias do segurado, e n\u00e3o as necessidades da seguradora, para gerar intera\u00e7\u00f5es.<\/p>\n<p>Forne\u00e7a op\u00e7\u00f5es ao longo de suas jornadas. Ofere\u00e7a comunica\u00e7\u00f5es proativas sobre o status do aplicativo, o status da solicita\u00e7\u00e3o ou a notifica\u00e7\u00e3o de pagamento. Permita que os clientes usem o autoatendimento e evite que tenham que esperar em uma fila para ser atendidos por um agente.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;form-card bgc-lgray&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;577861&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Aumente a flexibilidade e a capacidade de resposta<\/h3>\n<p>As seguradoras precisam se adaptar e responder \u00e0s demandas flutuantes. Mas os sistemas centrais legados geralmente s\u00e3o isolados por fun\u00e7\u00e3o e podem at\u00e9 mesmo ter dados, processos, tecnologia e resultados diferentes.<\/p>\n<p>A migra\u00e7\u00e3o para a nuvem reduz os custos de manuten\u00e7\u00e3o, permite a inova\u00e7\u00e3o cont\u00ednua e simplifica o suporte. Tamb\u00e9m facilita o trabalho remoto e o acesso a novos recursos de intelig\u00eancia artificial (IA) e an\u00e1lise.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;form-card bgc-lgray&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;577860&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Adote processos inteligentes<\/h3>\n<p>Os segurados querem conveni\u00eancia e simplicidade de sua companhia de seguros. E se n\u00e3o o obtiverem, procurar\u00e3o em outro lugar.<\/p>\n<p>Aproveite os bots com IA e os recursos preditivos em todos os processos comuns. Use a automa\u00e7\u00e3o do trabalho para simplificar processos e melhorar a efici\u00eancia. Mantenha os clientes envolvidos e empodere-os com o autoatendimento, desde a solicita\u00e7\u00e3o de uma cota\u00e7\u00e3o at\u00e9 o preenchimento de um formul\u00e1rio de sinistro. Re\u00fana insights para descobrir as necessidades de treinamento e melhorar o relacionamento com o cliente.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;form-card bgc-lgray&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;578944&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; rounded_corners=&#8221;rounded-lg&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text ct_style=&#8221;stat&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Aumentar a efici\u00eancia operacional<\/h3>\n<p>Ofere\u00e7a a eles um servi\u00e7o excepcional sem sobrecarregar os agentes do call center de seguro. Agentes virtuais com IA e outras tecnologias desviam as intera\u00e7\u00f5es, reduzem os tempos de atendimento e melhoram a efici\u00eancia.<\/p>\n<p>Atenda aos clientes nos canais que eles preferem e com conte\u00fado \u00fatil e relevante. E, se houver necessidade de mais ajuda, oriente-os de forma simples e f\u00e1cil at\u00e9 o suporte de um agente humano.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;d-flex align-items-center mb-5&#8243; css=&#8221;.vc_custom_1750848782208{background-image: url(https:\/\/www.genesys.com\/media\/form_background.png?id=574784) !important;}&#8221;][vc_row r_gutter_size=&#8221;gutter-small&#8221; background_color=&#8221;bgc-glass&#8221; equal_height=&#8221;yes&#8221; el_class=&#8221;py-3 px-1 px-lg-3 rounded mt-0&#8243;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>A Genesys tem os recursos para o atendimento ao cliente de seguros<\/h2>\n<p>Libere todo o potencial ao conectar a Genesys aos seus sistemas de registro. Amplie o autoatendimento aproveitando sistemas como Guidewire e Duck Creek para promover a automa\u00e7\u00e3o da sua carteira de neg\u00f3cios.[\/vc_column_text][\/vc_column][vc_column el_class=&#8221;mt-2&#8243;][vc_row_inner ri_scrollable=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Intelig\u00eancia artificial<\/h3>\n<p>Potencialize suas vendas, servi\u00e7os de ap\u00f3lices e centro de sinistros com experi\u00eancias personalizadas escal\u00e1veis.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Seguran\u00e7a na nuvem<\/h3>\n<p>Garanta a seguran\u00e7a e a privacidade dos dados dos segurados em todas as intera\u00e7\u00f5es.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Autoatendimento<\/h3>\n<p>Ofere\u00e7a autoatendimento omnichannel personalizado nas experi\u00eancias de seguro.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Agentes virtuais<\/h3>\n<p>Responda a perguntas com bots enquanto os agentes lidam com quest\u00f5es desafiadoras.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Engagement digital do cliente<\/h3>\n<p>Use automa\u00e7\u00e3o e canais nos processos de contrata\u00e7\u00e3o e sinistros para aprimorar as intera\u00e7\u00f5es e reduzir custos.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Engagement preditivo na web<\/h3>\n<p>Saiba quem est\u00e1 visitando seu site e por qu\u00ea. Direcione-os automaticamente para a pr\u00f3xima melhor a\u00e7\u00e3o.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Gest\u00e3o do desempenho dos colaboradores<\/h3>\n<p>Os supervisores obt\u00eam insights instant\u00e2neos sobre o desempenho e os colaboradores veem os resultados em tempo real para motivar seu sucesso.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Relat\u00f3rios e an\u00e1lises<\/h3>\n<p>Obtenha uma vis\u00e3o completa das atividades para impulsionar melhores experi\u00eancias e identificar as necessidades de treinamento.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Automa\u00e7\u00e3o do trabalho<\/h3>\n<p>Conecte agentes de linha de frente e processos de back office para entender e automatizar totalmente a jornada completa do cliente.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Veja por que os l\u00edderes do setor de seguros confiam na Genesys<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; offset=&#8221;vc_col-md-4&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn chevron btn-secondary\" href=\"\/pt-br\/customer-stories\" target=\"\" rel=\"\">Explore mais hist\u00f3rias<\/a><\/div>[\/vc_column][vc_column]<div class=\"component-customer-carousel default-layout\" data-current-active=\"0\" data-layout=\"default\" data-count=\"4\"><div class=\"carousel-main-row\"><div class=\"carousel-logo-col\"><div class=\"logo-nav-item active\"><a class=\"logo-nav\" aria-label=\"View King Price Insurance story\" title=\"King Price Insurance\" href=\"#528706\"><img decoding=\"async\" class=\"company-logo\" alt=\"King price x275\" src=\"https:\/\/www.genesys.com\/media\/king-price_x275.png\" width=\"275\" height=\"95\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Amica story\" title=\"Amica\" href=\"#559081\"><img decoding=\"async\" class=\"company-logo\" alt=\"Logo amica\" src=\"https:\/\/www.genesys.com\/media\/logo-amica.svg\" width=\"415\" height=\"116\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View eFinancial story\" title=\"eFinancial\" href=\"#5657\"><img decoding=\"async\" class=\"company-logo\" alt=\"Efinancial\" src=\"https:\/\/www.genesys.com\/media\/eFinancial.png\" width=\"300\" height=\"49\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Farmers Mutual Group story\" title=\"Farmers Mutual Group\" href=\"#449271\"><img decoding=\"async\" class=\"company-logo\" alt=\"Fmg logox300\" src=\"https:\/\/www.genesys.com\/media\/FMG_logox300-1.png\" width=\"300\" height=\"89\"><\/a><\/div><\/div><div class=\"carousel-content-col\"><button aria-label=\"Previous panel\" title=\"Previous panel\" class=\"prev-control carousel-controls hidden\"><\/button><div class=\"customer-content active\" data-href=\"528706\" data-index=\"0\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/customer-stories\/king-price-insurance\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"King price hero\" src=\"https:\/\/www.genesys.com\/media\/King-Price_hero.png\" width=\"626\" height=\"352\"><\/div><div class=\"customer-quote-col\"><p class=\"quote-content mb-2 quote-size-sm\">\u201cAround 24% of clients now interact with some form of AI capability with 35,000 conversations enhanced through intent and voice recognition alone. We\u2019ve seen support and admin efforts drop by as much as 70%, leading to marked reductions in agent capacity \u2026 Most importantly, self-service resolutions have increased from 0.15% to 10%, with conversation time decreasing from 26 to just 13 minutes per conversation for a marked saving in agent overheads.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Bianca Nel<\/p><p class=\"customer-title\">Product Owner, King Price Insurance<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Leia mais<\/div><\/div><\/div><\/a><\/div><div class=\"customer-content\" data-href=\"559081\" data-index=\"1\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/customer-stories\/amica\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Customer story video still amica\" src=\"https:\/\/www.genesys.com\/media\/customer_story-video_still-Amica.jpg\" width=\"1216\" height=\"684\"><\/div><div class=\"customer-quote-col\"><p class=\"quote-content mb-2 quote-size-lg\">\u201cIt has been a great experience working with Genesys workforce management and it\u2019s made a big difference for our company. We\u2019ve seen an increase of about 12% in service level.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Stacy Darling<\/p><p class=\"customer-title\">AVP, Contact Center, Amica<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Leia mais<\/div><\/div><\/div><\/a><\/div><div class=\"customer-content\" data-href=\"5657\" data-index=\"2\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/customer-stories\/efinancial\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Efinancialhero\" src=\"https:\/\/www.genesys.com\/media\/eFinancialHero.jpg\" width=\"626\" height=\"345\"><\/div><div class=\"customer-quote-col\"><p class=\"quote-content mb-2 quote-size-xl\">\u201cOur ROI for moving to Genesys Cloud is that the business is not only solvent but is profitable and posting record sales.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Paul Bourdeaux<\/p><p class=\"customer-title\">Chief Information Officer, Vericity (Fidelity Life Association and eFinancial)<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Leia mais<\/div><\/div><\/div><\/a><\/div><div class=\"customer-content\" data-href=\"449271\" data-index=\"3\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/customer-stories\/farmers-mutual-group\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Fmg hero\" src=\"https:\/\/www.genesys.com\/media\/FMG-hero.png\" width=\"626\" height=\"354\"><\/div><div class=\"customer-quote-col\"><p class=\"quote-content mb-2 quote-size-lg\">\u201cWe\u2019re in the business of risk and events, and the ability to move teams around and still have them accessible to our clients is massive. It means we can use the best technology and the best people to deliver the best service \u2014 and our clients get the best possible outcome.\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Nicki Mackay<\/p><p class=\"customer-title\">Head of Claims and Digital Assessing, Farmers Mutual Group<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Leia mais<\/div><\/div><\/div><\/a><\/div><button aria-label=\"Next panel\" title=\"Next panel\" class=\"next-control carousel-controls\"><\/button><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section flair=&#8221;%5B%5D&#8221; css=&#8221;.vc_custom_1733964760912{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243;]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-start \"  href=\"\/pt-br\/resources\/contact-center-buyers-guide\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack-flipped card-body\"><div class=\"col-content col-md-7\"><div class=\"content-container\"><h2>Guia do comprador de IA e CX de 2026<\/h2>\n<p>Explore as seis considera\u00e7\u00f5es tecnol\u00f3gicas essenciais que definem uma abordagem moderna para a experi\u00eancia do cliente (CX).<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Baixe agora<\/div><\/div><\/div><div class=\"col-image col-md-5 flex-column justify-content-center mt-1 mt-lg-0 img-top-container no-offset\"><img decoding=\"async\" width=\"820\" height=\"464\" src=\"https:\/\/www.genesys.com\/media\/820x464-Resource-Thumbnail-Ebook-Buyers-Guide-for-AI-and-CX.jpg\" alt=\"\" class=\"rounded\"><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div><style type=\"text\/css\" data-type=\"vc_shortcodes-custom-css\">.vc_custom_1733964760912{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}<\/style><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Saiba mais sobre como a Genesys pode ajudar as seguradoras<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; offset=&#8221;vc_col-md-6&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn chevron btn-secondary\" href=\"\/pt-br\/resources\" target=\"\" rel=\"\">Conhe\u00e7a todos os recursos<\/a><\/div>[\/vc_column][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1743404045761{background-image: url(https:\/\/www.genesys.com\/media\/Threads-Right-Wave.png?id=549945) !important;}&#8221; el_class=&#8221;px-0 py-2 px-md-5 py-md-5 mb-5&#8243; el_id=&#8221;demo&#8221;][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;form-card&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Transforme o contact center em um motor de crescimento<\/h2>\n<p>A Genesys fornece o software de atendimento ao cliente de seguro necess\u00e1rio para conectar intera\u00e7\u00f5es entre pontos de contato. Com nosso suporte, voc\u00ea pode fornecer melhores experi\u00eancias para seus clientes e colaboradores.<\/p>\n<p>Saiba como nossa tecnologia de nuvem orquestra as experi\u00eancias do cliente sem complica\u00e7\u00f5es em todos os canais.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_hot gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"inline\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init no-bg-form yesknown yesprefill yespp strict-check\"  data-target=\".thank-you\" ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"7010d000001KeaxAAC\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/412553\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"page\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"pt-br\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/412553\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"412553\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email Corporativo\" placeholder=\"Email Corporativo\">\n        <label for=\"fe192\">Email Corporativo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nome\">\n        <label for=\"fe190\">Nome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Sobrenome\">\n        <label for=\"fe191\">Sobrenome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row form-floating el_field\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input required pre-exclude\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telefone\">\n        <label for=\"fe215\">Telefone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">Vice Presidente<\/option><option value=\"Director\">Diretor<\/option><option value=\"Manager\">Gerente<\/option><option value=\"Principal\">Presidente<\/option><option value=\"Engineer \/ Architect\">Engenheiro\/Arquiteto<\/option><option value=\"Consultant\">Consultor<\/option><option value=\"Analyst\">Analista<\/option><option value=\"Partner\">Parceiro<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe219\">N\u00edvel<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Seguros<\/option><option value=\"Collections\">Cobran\u00e7as<\/option><option value=\"Contact Center Management\">Gerenciamento de Contact Center<\/option><option value=\"Customer Experience\">Experi\u00eancia do cliente<\/option><option value=\"Customer Service\">Atendimento ao cliente<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Canais digitais<\/option><option value=\"Finance\">Finan\u00e7as<\/option><option value=\"Human Resources\">Recursos Humanos<\/option><option value=\"Influencer\">Influenciador<\/option><option value=\"Information Technology\">Tecnologia da Informa\u00e7\u00e3o<\/option><option value=\"IT Architecture\">Arquitetura de TI<\/option><option value=\"IT Infrastructure\">Infraestrutura de TI<\/option><option value=\"IVR\">URA<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Opera\u00e7\u00f5es\/Gerenciamento de Processos<\/option><option value=\"Production Management\">Gerenciamento de Produ\u00e7\u00e3o<\/option><option value=\"Purchasing\">Compras<\/option><option value=\"Sales\">Vendas<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe218\">Fun\u00e7\u00e3o<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Empresa\">\n        <label for=\"fe193\">Empresa<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Pa\u00eds<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">Estado<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"Cidade\">\n        <label for=\"fe226\">Cidade<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Cargo\">\n        <label for=\"fe220\">Cargo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Servi\u00e7os banc\u00e1rios<\/option><option value=\"Business Services\">Presta\u00e7\u00e3o de servi\u00e7os a empresas<\/option><option value=\"Capital Markets\">Mercado de Capitais<\/option><option value=\"Communications\">Ag\u00eancia de Comunica\u00e7\u00e3o<\/option><option value=\"Consumer Products\">Bens de Consumo<\/option><option value=\"Defense & Intelligence\">Defesa & Intelig\u00eancia<\/option><option value=\"Education & Non-Profit\">Educa\u00e7\u00e3o<\/option><option value=\"Energy & Utilities\">Energia & Utilities<\/option><option value=\"Entertainment\">Entretenimento<\/option><option value=\"Government\">Governo<\/option><option value=\"Insurance\">Seguros<\/option><option value=\"Life Sciences\">Bioci\u00eancia<\/option><option value=\"Logistics\">Log\u00edstica<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Provedores<\/option><option value=\"Retailers\">Varejo<\/option><option value=\"Technology\">Tecnologia<\/option><option value=\"Travel & Hospitality\">Viagem & Hospedagem<\/option><option value=\"Retail Banking\">Banco de Varejo<\/option><option value=\"Other\">Outro<\/option>\n        <\/select>\n        <label for=\"fe221\">Ind\u00fastria<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Apenas pesquisando<\/option><option value=\"Gathering business requirements\">Consolidando requisitos de neg\u00f3cios<\/option><option value=\"Comparing solutions\">Comparando solu\u00e7\u00f5es<\/option><option value=\"Ready for a conversation\">Pronto para uma conversa<\/option>\n        <\/select>\n        <label for=\"fe222\">N\u00edvel de Interesse<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">Entre 1 e 20<\/option><option value=\"21-50\">De 21 a 50<\/option><option value=\"51-100\">De 51 a 100<\/option><option value=\"101-300\">De 101 a 300<\/option><option value=\"301-500\">De 301 a 500<\/option><option value=\"501-1000\">De 501 a 1.000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">Sem contact center<\/option><option value=\"Don't Know\">N\u00e3o sei<\/option>\n        <\/select>\n        <label for=\"fe225\">N\u00famero de posi\u00e7\u00f5es de agentes<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Sim. Gostaria de receber informa\u00e7\u00e3o sobre a Genesys via e-mail ou telefone.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">Gostaria de ser contatado por um especialista do CX.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"Hot Lead\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Solicite uma demonstra\u00e7\u00e3o\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Solicite uma demonstra\u00e7\u00e3o\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;thank-you&#8221;]<\/p>\n<p class=\"h4\">Obrigado pelo seu interesse.<\/p>\n<p>Entraremos em contato com voc\u00ea para agendar o dia e o hor\u00e1rio mais conveniente.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Perguntas frequentes sobre atendimento ao cliente de seguro<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"component-accordion-container no-title\" data-display=\"accordion\"><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Quais recursos devo procurar no software de atendimento ao cliente de seguros para aumentar a efici\u00eancia?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>No cen\u00e1rio atual, um dos recursos mais essenciais a se considerar s\u00e3o as capacidades de IA (intelig\u00eancia artificial). A IA permite automatizar processos simples para que sua equipe de suporte ao cliente se concentre nos problemas mais complexos. Ela simplifica o processo de personaliza\u00e7\u00e3o ao reunir a apresentar informa\u00e7\u00f5es do cliente quando necess\u00e1rio. Ela permite que os supervisores analisem as intera\u00e7\u00f5es com mais agilidade e profundidade, identifiquem oportunidades de treinamento e extraiam tend\u00eancias a partir das avalia\u00e7\u00f5es.<\/p>\n<p>Os recursos de autoatendimento ao cliente tamb\u00e9m s\u00e3o importantes para aumentar a efici\u00eancia. Com o uso da IA, sua empresa facilita que os clientes encontrem as informa\u00e7\u00f5es de que precisam de forma aut\u00f4noma, sem interven\u00e7\u00e3o humana, por meio de ferramentas como agentes virtuais. O encaminhamento para um agente continua sendo poss\u00edvel e se torna mais simples e eficiente quando essas ferramentas s\u00e3o utilizadas corretamente, mas acontece com menor frequ\u00eancia. Quando necess\u00e1rio, o agente recebe todas as informa\u00e7\u00f5es relevantes para assumir o atendimento rapidamente, sem precisar repetir perguntas que o cliente j\u00e1 respondeu.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Como o software de atendimento ao cliente de seguros pode agilizar a comunica\u00e7\u00e3o com os clientes?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>O software de atendimento ao cliente pode incluir ferramentas que facilitam significativamente a comunica\u00e7\u00e3o, incluindo chat ao vivo, gest\u00e3o de redes sociais e social listening, al\u00e9m de comunica\u00e7\u00f5es outbound. O chat ao vivo permite que os agentes (ou agentes virtuais) se comuniquem com os clientes on-line em tempo real, ajudando a reduzir o volume de chamadas com um meio de comunica\u00e7\u00e3o mais eficiente.<\/p>\n<p>A gest\u00e3o de redes sociais amplifica seu alcance social, permitindo que voc\u00ea fale com os clientes. O social listening mostra o que eles est\u00e3o dizendo sobre voc\u00ea para que voc\u00ea possa responder, seja para eles ou internamente por meio de mudan\u00e7as de processo. As comunica\u00e7\u00f5es outbound por v\u00e1rios canais levam sua mensagem diretamente ao cliente, permitindo que voc\u00ea compartilhe informa\u00e7\u00f5es importantes com quem realmente precisa receb\u00ea-las.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">O software de atendimento ao cliente de seguros pode ajudar a gerenciar sinistros de forma eficiente?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>O software de atendimento ao cliente permite que as seguradoras gerenciem sinistros de forma mais eficiente de algumas maneiras. Ele permite que voc\u00ea envie atualiza\u00e7\u00f5es proativas, sem precisar esperar que o cliente solicite. Quando os clientes entram em contato, as comunica\u00e7\u00f5es s\u00e3o mais fluidas e mais simplificadas. Voc\u00ea pode antecipar as necessidades do segurado e oferecer as respostas de que ele precisa.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">H\u00e1 alguma medida de seguran\u00e7a a ser considerada ao implementar o software de atendimento ao cliente de seguros?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>Sim, h\u00e1 v\u00e1rias medidas de seguran\u00e7a cr\u00edticas a serem consideradas ao avaliar o software de atendimento ao cliente de seguros. Primeiro, certifique-se de que o software esteja em conformidade com as normas do setor, como HIPAA, PCI-DSS e leis locais de prote\u00e7\u00e3o de dados, como GDPR ou CCPA. A criptografia de dados \u00e9 essencial para proteger informa\u00e7\u00f5es confidenciais do cliente. A MFA (autentica\u00e7\u00e3o multifator) deve ser um recurso padr\u00e3o para impedir o acesso n\u00e3o autorizado.<\/p>\n<p>Al\u00e9m disso, procure solu\u00e7\u00f5es que ofere\u00e7am controles rigorosos de acesso do usu\u00e1rio, trilhas de auditoria e monitoramento de amea\u00e7as em tempo real. Como as companhias de seguros lidam com um alto volume de PII (informa\u00e7\u00f5es de identifica\u00e7\u00e3o pessoal), tamb\u00e9m \u00e9 importante avaliar como os fornecedores gerenciam o armazenamento de dados, o backup e a recupera\u00e7\u00e3o de desastres.<\/p>\n<p>Pergunte aos fornecedores sobre seus planos de resposta a incidentes e se eles passam por auditorias regulares de seguran\u00e7a de terceiros ou testes de penetra\u00e7\u00e3o. Busque transpar\u00eancia na postura de seguran\u00e7a do fornecedor e documenta\u00e7\u00e3o clara que d\u00ea suporte \u00e0 conformidade. Por fim, a seguran\u00e7a deve ser um crit\u00e9rio de avalia\u00e7\u00e3o priorit\u00e1rio, e n\u00e3o apenas um item a ser marcado, ao escolher um software que atuar\u00e1 como interface essencial entre sua marca e seus segurados.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; vib=&#8221;enable&#8221; css=&#8221;.vc_custom_1714589368674{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221; vib_top=&#8221;-6.167rem&#8221;][vc_column][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;] Solu\u00e7\u00f5es de atendimento ao cliente do setor de seguros Ofere\u00e7a experi\u00eancias do cliente convenientes para o cliente de seguros moderno [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221;] Destaque-se ao priorizar a experi\u00eancia Na economia da experi\u00eancia, [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":0,"parent":104856,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-412553","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/412553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/comments?post=412553"}],"version-history":[{"count":16,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/412553\/revisions"}],"predecessor-version":[{"id":585003,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/412553\/revisions\/585003"}],"up":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/104856"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media?parent=412553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}