{"id":381825,"date":"2021-06-10T13:10:40","date_gmt":"2021-06-10T20:10:40","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=381825"},"modified":"2025-10-23T17:47:31","modified_gmt":"2025-10-24T00:47:31","slug":"financial-services","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/pt-br\/solutions\/financial-services","title":{"rendered":"Servi\u00e7os financeiros"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; vib=&#8221;enable&#8221; css=&#8221;.vc_custom_1714589368674{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221; vib_top=&#8221;-6.167rem&#8221;][vc_column]<div class=\"component breadcrumbs theme-\"><div class=\"links-row w-100 d-flex flex-wrap align-items-center justify-content-start\"><div class=\"link-col\"><a class=\"breadcrumb-link\" href=\"https:\/\/www.genesys.com\/pt-br\/solutions\">Solu\u00e7\u00f5es<\/a><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mb-1&#8243;]<\/p>\n<h1>Servi\u00e7os financeiros<\/h1>\n<p class=\"text-22\">Aproveite o poder da intelig\u00eancia artificial para orquestrar excelentes experi\u00eancias para seus membros e clientes<\/p>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"#demo\" target=\"\" rel=\"\">Come\u00e7ar agora<\/a><a role=\"button\"  class=\"btn btn-ff-primary chevron\" href=\"\/pt-br\/campaign\/request-a-demo\" target=\"\" rel=\"\">Solicite uma demonstra\u00e7\u00e3o<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"genesys-image align-right play-button\"><a class=\"video-lightbox no-btn-label\" href=\"https:\/\/www.youtube.com\/embed\/Ro6fUbv5TpE?cc_lang_pref=pt&amp;cc_load_policy=1&amp;hl=pt&amp;rel=0\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/financial-services_790x480.png\" alt=\"Financial services 790x480\" width=\"790\" height=\"480\" class=\"rounded-xs\"\/><div class=\"video-backdrop\"><\/div><div class=\"play-btn bgc-white rounded d-flex align-items-center justify-content-center\"><div class=\"play-icon d-flex align-items-center justify-content-center\"><i class=\"fa-kit fa-play\"><\/i><\/div><\/div><\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;564030&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Orquestre experi\u00eancias fluidas e channel-less com IA<\/h2>\n<p>Ofere\u00e7a conectividade perfeita em todos os canais, permitindo que clientes acessem suas informa\u00e7\u00f5es banc\u00e1rias em qualquer lugar, a qualquer momento. Automatize ainda mais suas tarefas rotineiras, permitindo que o mesmo n\u00famero de agentes humanos realize mais tarefas.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Torne o processo banc\u00e1rio mais f\u00e1cil e mais simples<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Ofere\u00e7a conectividade omnichannel<\/h3>\n<p>Quando uma pessoa precisa acessar suas informa\u00e7\u00f5es financeiras, ela n\u00e3o quer ter trabalho para isso. Com a Genesys, voc\u00ea pode oferecer uma experi\u00eancia simples em todos os canais. Isso significa que seja no seu aplicativo, em uma liga\u00e7\u00e3o telef\u00f4nica ou em uma publica\u00e7\u00e3o em rede social, os clientes podem obter o que necessitam rapidamente.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Automatize tarefas repetitivas<\/h3>\n<p>Limitar o n\u00famero de tarefas simples e repetitivas com que os agentes humanos precisam lidar permite que eles se concentrem em problemas de maior impacto. O Genesys Cloud AI permite automatizar essas tarefas repetitivas, ou seja, nem sempre ser\u00e1 necess\u00e1ria a interven\u00e7\u00e3o de uma pessoa, facilitando o autoatendimento e melhorando a experi\u00eancia do cliente.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Melhore a satisfa\u00e7\u00e3o do cliente<\/h3>\n<p>Voc\u00ea est\u00e1 tentando fazer mais com menos, mas sem perder a capacidade de manter seus clientes, membros e colaboradores satisfeitos. A plataforma Genesys Cloud\u2122 oferece uma \u00f3tima experi\u00eancia para todos, resultando em melhores pontua\u00e7\u00f5es de CSAT e ESAT ao oferecer a clientes e colaboradores as ferramentas de que necessitam.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Op\u00e7\u00f5es flex\u00edveis para tudo que a sua empresa de servi\u00e7os financeiros necessita<\/h2>\n<p>Ofere\u00e7a experi\u00eancias perfeitas aos clientes nos canais que eles desejam usar. Proporcione aos seus colaboradores a estrutura necess\u00e1ria para realizar o trabalho de forma mais f\u00e1cil.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; elemental_order=&#8221;order-2&#8243;][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Encontre os clientes nos canais que eles preferem usar<\/h3>\n<p>Hoje, existem mais op\u00e7\u00f5es do que nunca para um cliente interagir com seu banco, cooperativa de cr\u00e9dito ou outra institui\u00e7\u00e3o financeira. Cada cliente tem prefer\u00eancias diferentes sobre como deseja ser contatado e tamb\u00e9m como prefere entrar em contato com voc\u00ea. O Genesys Cloud oferece uma abordagem channel-less, ou seja, n\u00e3o importa onde voc\u00ea esteja interagindo com seus clientes, a experi\u00eancia ser\u00e1 fluida e agrad\u00e1vel para clientes e agentes. Ofere\u00e7a uma experi\u00eancia perfeita em todos os canais dispon\u00edveis, sejam de voz ou digitais, um agente virtual ou humano, ou at\u00e9 mesmo filiais separadas dentro do seu pr\u00f3prio ecossistema de neg\u00f3cios.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Orquestre experi\u00eancias completas para os clientes<\/h3>\n<p>Ofere\u00e7a sempre uma experi\u00eancia perfeita e fluida com a orquestra\u00e7\u00e3o da experi\u00eancia. Desde a primeira intera\u00e7\u00e3o at\u00e9 a \u00faltima, voc\u00ea pode controlar como os clientes vivenciam o contato com a sua empresa. Mapeie as jornadas dos clientes para descobrir gargalos e pontos problem\u00e1ticos existentes hoje, e use an\u00e1lise de dados e IA para ajudar a resolver esses problemas.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Aproveite o poder da intelig\u00eancia artificial<\/h3>\n<p>Com a IA integrada ao Genesys Cloud, sua institui\u00e7\u00e3o financeira acessa intelig\u00eancia artificial de forma simples e eficiente. Ela est\u00e1 incorporada em todas as partes da plataforma e, como \u00e9 nativa, seu departamento de TI n\u00e3o precisa ser especialista em IA para aproveitar ao m\u00e1ximo o que ela oferece.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Nascida na nuvem, projetada para servir<\/h3>\n<p>A plataforma Genesys Cloud foi criada em uma arquitetura aberta que proporciona agilidade, escalabilidade e inova\u00e7\u00e3o, independentemente da complexidade da sua pilha tecnol\u00f3gica. Uma plataforma nativa na nuvem, aberta e que prioriza a API significa que voc\u00ea pode aproveitar os benef\u00edcios de atualiza\u00e7\u00f5es r\u00e1pidas e centenas de integra\u00e7\u00f5es por meio do AppFoundry\u00ae Marketplace.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text ct_style=&#8221;list-block&#8221; css=&#8221;&#8221;]<\/p>\n<h3 class=\"h5\">Pague por aquilo que usar<\/h3>\n<p>Embora o Genesys Cloud normalmente seja licenciado e faturado com base em um modelo de contagem Nomeado ou Simult\u00e2neo, tamb\u00e9m oferecemos duas op\u00e7\u00f5es de pre\u00e7os baseados em consumo por hora. Com o modelo de Intera\u00e7\u00e3o por hora, os usu\u00e1rios s\u00e3o contabilizados pelo tempo que gastam nas intera\u00e7\u00f5es. Com o modelo Conectado por hora, os usu\u00e1rios s\u00e3o contabilizados pelo tempo que permanecem on-line. A Genesys tamb\u00e9m oferece pre\u00e7os estritamente baseados em consumo por meio de tokens, o que significa que voc\u00ea paga apenas pelas funcionalidades de IA que realmente utilizar.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22565280%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%2250%25%22%2C%22flair_left%22%3A%220%22%2C%22flair_transform%22%3A%22translateY(-50%25)%22%2C%22flair_classes%22%3A%22object-fit-cover%22%7D%5D&#8221; el_class=&#8221;d-flex align-items-center&#8221;][vc_row r_gutter_size=&#8221;gutter-small&#8221; background_color=&#8221;bgc-glass&#8221; equal_height=&#8221;yes&#8221; el_class=&#8221;py-3 px-1 px-lg-3 rounded mt-0&#8243;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Melhore o atendimento ao cliente e as experi\u00eancias dos colaboradores de servi\u00e7os financeiros<\/h2>\n<p>Automatize o roteamento de tarefas, desenvolva sua for\u00e7a de trabalho e torne as comunica\u00e7\u00f5es com seus membros proativas em vez de reativas.<br \/>\n[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; el_class=&#8221;mt-2 mt-lg-0&#8243; offset=&#8221;vc_col-md-5&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn chevron btn-secondary\" href=\"\/pt-br\/capabilities\" target=\"\" rel=\"\">Visualizar todas as fun\u00e7\u00f5es<\/a><\/div>[\/vc_column][vc_column el_class=&#8221;mt-2&#8243;][vc_row_inner r_gutter_size=&#8221;gutter-small&#8221; ri_scrollable=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass-dark vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/work-automation-and-task-routing\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Automa\u00e7\u00e3o do trabalho<\/h3>\n<p>Torne o roteamento de tarefas mais f\u00e1cil e r\u00e1pido. A automa\u00e7\u00e3o de trabalho garante que as respostas sejam r\u00e1pidas e eficazes, roteando tarefas rapidamente para o recurso correto, seja o especialista em um assunto espec\u00edfico ou apenas o primeiro agente dispon\u00edvel.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass-dark vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/wem-workforce-engagement-management\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Gest\u00e3o do engagement da for\u00e7a de trabalho<\/h3>\n<p>Aproveite os pontos fortes da sua equipe e contribua para seu desenvolvimento. A gest\u00e3o do engagement da for\u00e7a de trabalho ajuda sua empresa a extrair o m\u00e1ximo potencial de cada colaborador, do call center \u00e0s filiais.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass-dark vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/outbound\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Outbound<\/h3>\n<p>Gere engagement com os clientes proativamente quando e onde eles precisarem. Crie conex\u00f5es personalizadas no canal de escolha do cliente. Maximize o tempo dos agentes conectando-os sempre ao membro certo.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass-dark vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/ai-and-automation\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Intelig\u00eancia artificial e automa\u00e7\u00e3o<\/h3>\n<p>Crie a fidelidade do cliente oferecendo suporte r\u00e1pido e personalizado que atenda \u00e0s necessidades na primeira intera\u00e7\u00e3o. Automatize tarefas tediosas para colaboradores e eleve sua capacidade de ajudar com a exibi\u00e7\u00e3o de conhecimento baseada em inten\u00e7\u00e3o.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass-dark vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/digital\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Engagement digital do cliente<\/h3>\n<p>Mantenha o contato com os clientes em qualquer lugar, a qualquer momento, com plataformas digitais sempre ativas. Ofere\u00e7a a eles a possibilidade de entrar em contato com a sua empresa por meio do canal que desejarem e obter as respostas que necessitam sobre contas, produtos ou servi\u00e7os.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass-dark vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/call-center-software\" target=\"\" rel=\"\" ><div class=\"card-body\"><h3 class=\"h5\">Software de contact center<\/h3>\n<p>Ofere\u00e7a as experi\u00eancias personalizadas e orquestradas que seus clientes e colaboradores merecem. Unifique os recursos necess\u00e1rios para atingir seus objetivos de neg\u00f3cios em uma \u00fanica plataforma abrangente.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Veja por que os clientes de servi\u00e7os financeiros confiam na Genesys<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; offset=&#8221;vc_col-md-4&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn chevron btn-secondary\" href=\"\/pt-br\/customer-stories\" target=\"\" rel=\"\">Explore mais hist\u00f3rias<\/a><\/div>[\/vc_column][vc_column]<div class=\"component-customer-carousel default-layout single-customer\" data-current-active=\"0\" data-layout=\"default\" data-count=\"1\"><div class=\"carousel-main-row\"><div class=\"carousel-content-col\"><div class=\"customer-content active\" data-href=\"369310\" data-index=\"0\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/pt-br\/customer-stories\/banco-solidario\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"So much easier to connect and keep in contact\" src=\"https:\/\/www.genesys.com\/media\/Banco-Solidario_hero.jpg\" width=\"626\" height=\"361\"><\/div><div class=\"customer-quote-col\"><img decoding=\"async\" class=\"company-logo\" alt=\"Logo solidario 250\" src=\"https:\/\/www.genesys.com\/media\/Logo-Solidario-250.png\"  width=\"250\" height=\"56\"><p class=\"quote-content mb-2 quote-size-lg\">\u201cDe todas as pessoas que consultam Marisol, apenas 14% precisam ser transferidas para um agente de atendimento. Quanto ao resto, estamos fornecendo uma solu\u00e7\u00e3o eficaz no mesmo canal, na mesma sess\u00e3o, o que para n\u00f3s \u00e9 uma hist\u00f3ria de sucesso\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Dami\u00e1n Cruz<\/p><p class=\"customer-title\">Digital Channel Consultant, Banco Solidario<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Leia mais<\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243;]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-start \"  href=\"\/pt-br\/resources\/how-ai-is-transforming-healthcare-payor-experiences\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack card-body\"><div class=\"col-content col-md-7\"><div class=\"content-container\"><h2 class=\"text-balance h3\">Transforme as experi\u00eancias dos pagadores do setor de sa\u00fade com a IA<\/h2>\n<p>Veja como a IA pode otimizar processos, reduzir custos e aumentar a satisfa\u00e7\u00e3o dos membros.<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Fa\u00e7a o download do e-book<\/div><\/div><\/div><div class=\"col-image col-md-5 flex-column justify-content-center mt-1 mt-lg-0 img-top-container no-offset\"><img decoding=\"async\" width=\"641\" height=\"400\" src=\"https:\/\/www.genesys.com\/media\/Chunker_AI-use-cases-for-health-insurance_641x400.png\" alt=\"\" class=\"rounded\"><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Saiba mais sobre como a Genesys pode ajudar as institui\u00e7\u00f5es financeiras<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; offset=&#8221;vc_col-md-6&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn chevron btn-secondary\" href=\"\/pt-br\/resources\" target=\"\" rel=\"\">Conhe\u00e7a todos os recursos<\/a><\/div>[\/vc_column][vc_column]<div class=\"related-posts-container next-steps-module w-100\"><div class=\"inner-container scrollable-row-container\"><div class=\"row align-items-stretch gutter-small col-count-2 scrollable-row\"><div class=\"col-md-6 horizontal-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component horizontal text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/pt-br\/resources\/contact-center-buyers-guide\"><div class=\"row align-items-center\"><div class=\"col-12 col-md-5 col-lg-6\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/820x464-Resource-Thumbnail-Ebook-Buyers-Guide-for-AI-and-CX.jpg\" height=\"464\" width=\"820\" alt=\"820&#215;464 resource thumbnail ebook buyers guide for ai and cx\"><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body text-col ps-0\"><p class=\"assettag\">Ebook<\/p><h3 class=\"item-title h6\">Guia do Comprador de Contact Center<\/h3><\/div><div class=\"card-footer text-end ps-0\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/div><\/a><\/div><div class=\"col-md-6 horizontal-cards grid-item card-col item-image grid_type-resources\"><a class=\"card w-100 h-100 bgc-lgray component horizontal text-start thumbnail chevron-only\" href=\"https:\/\/www.genesys.com\/pt-br\/resources\/genesys-state-of-customer-experience-research\"><div class=\"row align-items-center\"><div class=\"col-12 col-md-5 col-lg-6\"><div class=\"thumbnail-col thubmnail\"><img decoding=\"async\" src=\"https:\/\/www.genesys.com\/media\/State-of-CX-PT-BR-Thumbnail.png\" height=\"892\" width=\"1160\" alt=\"State of cx pt br thumbnail\"><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body text-col ps-0\"><p class=\"assettag\">Relat\u00f3rio<\/p><h3 class=\"item-title h6\">O Cen\u00e1rio da Customer Experience<\/h3><\/div><div class=\"card-footer text-end ps-0\"><div class=\"justify-content-end btn-container\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1741334671940{background-image: url(https:\/\/www.genesys.com\/media\/Threads-Right-Wave.png?id=549945) !important;}&#8221; el_class=&#8221;px-0 py-2 px-md-5 py-md-5&#8243; el_id=&#8221;demo&#8221;][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;form-card&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Veja como a IA pode impulsionar uma melhor experi\u00eancia banc\u00e1ria<\/h2>\n<p>A plataforma Genesys Cloud permite oferecer uma experi\u00eancia fluida e channel-less, ao mesmo tempo que facilita o trabalho dos agentes e proporciona uma melhor experi\u00eancia para todos que interagem com sua marca. Confira como tudo funciona em uma demonstra\u00e7\u00e3o ou tire todas as suas d\u00favidas com nossos especialistas.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_hot gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"inline\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init no-bg-form yesknown yesprefill yespp strict-check\"  data-target=\".thank-you\" ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"7010d000001KeaxAAC\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/381825\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"page\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"pt-br\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/381825\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"381825\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email Corporativo\" placeholder=\"Email Corporativo\">\n        <label for=\"fe192\">Email Corporativo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nome\">\n        <label for=\"fe190\">Nome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Sobrenome\">\n        <label for=\"fe191\">Sobrenome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row form-floating el_field\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input required pre-exclude\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telefone\">\n        <label for=\"fe215\">Telefone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe219\" name=\"jobLevel1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option><option value=\"C-Level\">C-Level<\/option><option value=\"VP\">Vice Presidente<\/option><option value=\"Director\">Diretor<\/option><option value=\"Manager\">Gerente<\/option><option value=\"Principal\">Presidente<\/option><option value=\"Engineer \/ Architect\">Engenheiro\/Arquiteto<\/option><option value=\"Consultant\">Consultor<\/option><option value=\"Analyst\">Analista<\/option><option value=\"Partner\">Parceiro<\/option><option value=\"Staff\">Staff<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe219\">N\u00edvel<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">Seguros<\/option><option value=\"Collections\">Cobran\u00e7as<\/option><option value=\"Contact Center Management\">Gerenciamento de Contact Center<\/option><option value=\"Customer Experience\">Experi\u00eancia do cliente<\/option><option value=\"Customer Service\">Atendimento ao cliente<\/option><option value=\"Ecommerce\/Digital Channels\">Ecommerce\/Canais digitais<\/option><option value=\"Finance\">Finan\u00e7as<\/option><option value=\"Human Resources\">Recursos Humanos<\/option><option value=\"Influencer\">Influenciador<\/option><option value=\"Information Technology\">Tecnologia da Informa\u00e7\u00e3o<\/option><option value=\"IT Architecture\">Arquitetura de TI<\/option><option value=\"IT Infrastructure\">Infraestrutura de TI<\/option><option value=\"IVR\">URA<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Operations \/ Process Management\">Opera\u00e7\u00f5es\/Gerenciamento de Processos<\/option><option value=\"Production Management\">Gerenciamento de Produ\u00e7\u00e3o<\/option><option value=\"Purchasing\">Compras<\/option><option value=\"Sales\">Vendas<\/option><option value=\"Unknown\">Desconhecida<\/option>\n        <\/select>\n        <label for=\"fe218\">Fun\u00e7\u00e3o<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Empresa\">\n        <label for=\"fe193\">Empresa<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe194\" name=\"country\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <!-- Add country options here -->\n        <\/select>\n        <label for=\"fe194\">Pa\u00eds<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available country_dep el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe214\" name=\"stateProv\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n        <\/select>\n        <label for=\"fe214\">Estado<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"Your Website\">\n        <label for=\"fe801\">Your Website<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"city\" id=\"fe226\" value=\"\" placeholder=\"Cidade\">\n        <label for=\"fe226\">Cidade<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Cargo\">\n        <label for=\"fe220\">Cargo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">Servi\u00e7os banc\u00e1rios<\/option><option value=\"Business Services\">Presta\u00e7\u00e3o de servi\u00e7os a empresas<\/option><option value=\"Capital Markets\">Mercado de Capitais<\/option><option value=\"Communications\">Ag\u00eancia de Comunica\u00e7\u00e3o<\/option><option value=\"Consumer Products\">Bens de Consumo<\/option><option value=\"Defense & Intelligence\">Defesa & Intelig\u00eancia<\/option><option value=\"Education & Non-Profit\">Educa\u00e7\u00e3o<\/option><option value=\"Energy & Utilities\">Energia & Utilities<\/option><option value=\"Entertainment\">Entretenimento<\/option><option value=\"Government\">Governo<\/option><option value=\"Insurance\">Seguros<\/option><option value=\"Life Sciences\">Bioci\u00eancia<\/option><option value=\"Logistics\">Log\u00edstica<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Provedores<\/option><option value=\"Retailers\">Varejo<\/option><option value=\"Technology\">Tecnologia<\/option><option value=\"Travel & Hospitality\">Viagem & Hospedagem<\/option><option value=\"Retail Banking\">Banco de Varejo<\/option><option value=\"Other\">Outro<\/option>\n        <\/select>\n        <label for=\"fe221\">Ind\u00fastria<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">Apenas pesquisando<\/option><option value=\"Gathering business requirements\">Consolidando requisitos de neg\u00f3cios<\/option><option value=\"Comparing solutions\">Comparando solu\u00e7\u00f5es<\/option><option value=\"Ready for a conversation\">Pronto para uma conversa<\/option>\n        <\/select>\n        <label for=\"fe222\">N\u00edvel de Interesse<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe225\" name=\"numberofAgentsForm1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"1-20\">Entre 1 e 20<\/option><option value=\"21-50\">De 21 a 50<\/option><option value=\"51-100\">De 51 a 100<\/option><option value=\"101-300\">De 101 a 300<\/option><option value=\"301-500\">De 301 a 500<\/option><option value=\"501-1000\">De 501 a 1.000<\/option><option value=\">1000\">&gt;1000<\/option><option value=\"No Contact Center\">Sem contact center<\/option><option value=\"Don't Know\">N\u00e3o sei<\/option>\n        <\/select>\n        <label for=\"fe225\">N\u00famero de posi\u00e7\u00f5es de agentes<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Sim. Gostaria de receber informa\u00e7\u00e3o sobre a Genesys via e-mail ou telefone.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">Gostaria de ser contatado por um especialista do CX.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"Hot Lead\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Solicite uma demonstra\u00e7\u00e3o hoje mesmo\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Solicite uma demonstra\u00e7\u00e3o hoje mesmo\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;thank-you&#8221;]<\/p>\n<p class=\"h4\">Obrigado pelo seu interesse.<\/p>\n<p>Entraremos em contato com voc\u00ea para agendar o dia e o hor\u00e1rio mais conveniente. [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Perguntas frequentes sobre servi\u00e7os financeiros<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-10&#8243;]<div class=\"component-accordion-container no-title\" data-display=\"accordion\"><div class=\"component-accordion-content custom-accordion\" data-opened=\"1\"><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Quais s\u00e3o os principais recursos do software de experi\u00eancia do cliente para bancos de varejo?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>H\u00e1 uma s\u00e9rie de recursos que seu software de experi\u00eancia do cliente pode ter. Eles geralmente s\u00e3o divididos em alguns grupos: atendimento ao cliente, seguran\u00e7a e personaliza\u00e7\u00e3o. Por exemplo, seu software deve ter um sistema de gest\u00e3o do relacionamento com o cliente (CRM) integrado ou ser capaz de integrar com o que voc\u00ea j\u00e1 utiliza. A criptografia e a autentica\u00e7\u00e3o multifator s\u00e3o essenciais para oferecer experi\u00eancias banc\u00e1rias seguras.<\/p>\n<p>Mais importante ainda, ele deve atender a dois objetivos: construir o relacionamento com o cliente e atender, ou superar, as expectativas do cliente.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">Quais s\u00e3o os benef\u00edcios do software para bancos de varejo?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>A utiliza\u00e7\u00e3o do software para bancos de varejo oferece muitos benef\u00edcios para a sua empresa. Ele permite entender melhor os clientes individualmente, reunindo dados e construindo perfis que mostram as necessidades e objetivos de pessoas espec\u00edficas. Ele aumenta o engagement com os clientes ao tornar mais f\u00e1cil o uso dos seus produtos e servi\u00e7os financeiros, o que tamb\u00e9m facilita a venda cruzada.<\/p>\n<p>Por\u00e9m, o mais importante \u00e9 que ele torna o processo banc\u00e1rio muito mais f\u00e1cil para seus clientes ou membros, melhorando a experi\u00eancia do cliente. Clientes felizes permanecem e o software de banco de varejo torna os clientes mais felizes.<\/p>\n<\/div><\/div><\/div><div class=\"row-100 content-item component-accordion-item\" ><div class=\"title-row\"><h3 class=\"component-accordion-title title h5\">A personaliza\u00e7\u00e3o \u00e9 um fator importante na sele\u00e7\u00e3o de uma plataforma de atendimento ao cliente de servi\u00e7os banc\u00e1rios de varejo?<\/h3><i class=\"fa-kit ms-auto fa-chevron-down\"><\/i><\/div><div class=\"component-accordion-content content-row\"><div class=\"content-details\"><p>A personaliza\u00e7\u00e3o \u00e9 importante tanto do lado do cliente quanto do lado da empresa. A capacidade de atender \u00e0s demandas dos clientes usando a plataforma \u00e9 fundamental; caso contr\u00e1rio, a experi\u00eancia se degrada. Os clientes precisam conseguir fazer o que desejam em praticamente qualquer canal, o que significa que a personaliza\u00e7\u00e3o \u00e9 essencial.<\/p>\n<p>Todas as institui\u00e7\u00f5es financeiras compartilham certas caracter\u00edsticas, mas cada uma tem as suas particularidades. Isso torna fundamental a capacidade de personalizar e adaptar uma solu\u00e7\u00e3o para atender a essas necessidades \u00fanicas. Uma abordagem \u00fanica para todos pode atender \u00e0s necessidades m\u00ednimas, mas dificilmente oferecer\u00e1 uma solu\u00e7\u00e3o otimizada.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; vib=&#8221;enable&#8221; css=&#8221;.vc_custom_1714589368674{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; vib=&#8221;enable&#8221; vib_top=&#8221;-6.167rem&#8221;][vc_column][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mb-1&#8243;] Servi\u00e7os financeiros Aproveite o poder da intelig\u00eancia artificial para orquestrar excelentes experi\u00eancias para seus membros e clientes [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;564030&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-sm-offset-1&#8243;][vc_column_text css=&#8221;&#8221;] Orquestre experi\u00eancias fluidas e channel-less com IA Ofere\u00e7a conectividade perfeita [&hellip;]<\/p>\n","protected":false},"author":308,"featured_media":0,"parent":104856,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-381825","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/381825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/users\/308"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/comments?post=381825"}],"version-history":[{"count":15,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/381825\/revisions"}],"predecessor-version":[{"id":600289,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/381825\/revisions\/600289"}],"up":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/104856"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media?parent=381825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}