{"id":117004,"date":"2019-01-03T13:02:23","date_gmt":"2019-01-03T21:02:23","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=117004"},"modified":"2025-09-16T08:05:24","modified_gmt":"2025-09-16T15:05:24","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/pt-br\/blog","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>IA para a Economia da Experi\u00eancia: Como entregar o pr\u00f3ximo n\u00edvel de CX<\/h1>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/ai-for-the-experience-economy-how-to-deliver-the-next-level-of-experience\" 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Mas, na Am\u00e9rica Latina...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/185\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-9-e1750455636128.jpg\" alt=\"Genesys\"><p class=\"mb-0\">Genesys<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/2026-state-of-customer-experience-report-latin-americas-accelerated-path-to-agentic-cx\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/agentic-ai-and-the-autonomous-future-of-experiences\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"188\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-3-2-300x188.jpg\" alt=\"IA Ag\u00eantica e o futuro aut\u00f4nomo das experi\u00eancias\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">08\/07\/2026<\/p><h3 class=\"card-title h6\">IA Ag\u00eantica e o futuro aut\u00f4nomo das experi\u00eancias<\/h3><p class=\"card-text mt-1\">In\u00fameros avan\u00e7os na experi\u00eancia do cliente (CX) foram impulsionados pela ambi\u00e7\u00e3o de oferecer experi\u00eancias mais r\u00e1pidas e...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/880\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Ginger-Conlon-1-e1632347601319.jpg\" alt=\"Ginger Conlon\"><p class=\"mb-0\">Ginger Conlon<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/agentic-ai-and-the-autonomous-future-of-experiences\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/customer-experience-in-insurance-from-cost-center-to-growth-engine\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Screenshot-2026-06-29-133939-300x200.png\" alt=\"Experi\u00eancia do cliente em seguros: De centro de custos a motor de crescimento\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">06\/07\/2026<\/p><h3 class=\"card-title h6\">Experi\u00eancia do cliente em seguros: De centro de custos a motor de crescimento<\/h3><p class=\"card-text mt-1\">H\u00e1 um refr\u00e3o familiar que ou\u00e7o de l\u00edderes de seguros: \u201cEstamos indo bem. Por que mudar o que funciona quando estamos...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/1132\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Headshot-3-scaled-e1734027759941.jpg\" alt=\"Tony Alonzo\"><p class=\"mb-0\">Tony Alonzo<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/customer-experience-in-insurance-from-cost-center-to-growth-engine\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/experience-under-pressure-why-better-decisions-require-better-context\" ><div class=\"thumbnail-col\"><img 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alt=\"Genesys\"><p class=\"mb-0\">Genesys<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/experience-under-pressure-why-better-decisions-require-better-context\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/becoming-ai-first-insights-from-genesys-and-the-world-economic-forum\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/ai-first-enterprise-wef-300x200.jpg\" alt=\"O que \u00e9 necess\u00e1rio para se tornar uma empresa AI-first: insights da Genesys e do F\u00f3rum Econ\u00f4mico Mundial\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">23\/06\/2026<\/p><h3 class=\"card-title h6\">O que \u00e9 necess\u00e1rio para se tornar uma empresa AI-first: insights da Genesys e do F\u00f3rum Econ\u00f4mico Mundial<\/h3><p class=\"card-text mt-1\">A IA avan\u00e7ou mais rapidamente do que qualquer outra transforma\u00e7\u00e3o empresarial que vivenciei em mais de 30 anos no setor de...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/1018\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/headshot-Guillaume-Lardeux-2025-1-e1769628373767.webp\" alt=\"Guillaume Lardeux\"><p class=\"mb-0\">Guillaume Lardeux<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/becoming-ai-first-insights-from-genesys-and-the-world-economic-forum\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/what-high-performing-experience-leaders-have-in-common\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Experience-Orchestration-blog-hero-image-300x200.jpg\" alt=\"O que os l\u00edderes de experi\u00eancia de alto desempenho t\u00eam em comum\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">18\/06\/2026<\/p><h3 class=\"card-title h6\">O que os l\u00edderes de experi\u00eancia de alto desempenho t\u00eam em comum<\/h3><p class=\"card-text mt-1\">H\u00e1 oito finalistas na categoria Excel\u00eancia em Orquestra\u00e7\u00e3o de Experi\u00eancias do Orchestrators Innovation Awards 2026,...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/880\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Ginger-Conlon-1-e1632347601319.jpg\" alt=\"Ginger Conlon\"><p class=\"mb-0\">Ginger Conlon<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/what-high-performing-experience-leaders-have-in-common\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/why-great-teams-dont-rely-on-one-perfect-shot\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" 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