{"id":117004,"date":"2019-01-03T13:02:23","date_gmt":"2019-01-03T21:02:23","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=117004"},"modified":"2025-09-16T08:05:24","modified_gmt":"2025-09-16T15:05:24","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/pt-br\/blog","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>IA para a Economia da Experi\u00eancia: Como entregar o pr\u00f3ximo n\u00edvel de CX<\/h1>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/ai-for-the-experience-economy-how-to-deliver-the-next-level-of-experience\" target=\"\" rel=\"\">Leia mais<\/a><\/div>[\/vc_column][vc_column width=&#8221;5\/12&#8243;]<div class=\"component video-snippet\"><video autoplay muted playsinline loop data-poster-mobile=\"\" data-mobile-src=\"https:\/\/www.genesys.com\/media\/EO-hero-1280x720-f9f8f5.mp4\" data-poster-desktop=\"\" data-desktop-src=\"https:\/\/www.genesys.com\/media\/EO-hero-1280x720-f9f8f5.mp4\"><\/video><button type=\"button\" class=\"btn btn-white bg-video-control small inactive\"><\/button><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row gap=&#8221;35&#8243; equal_height=&#8221;yes&#8221; el_class=&#8221;g-flex&#8221;][vc_column el_class=&#8221;no-inner-padding&#8221;]<div class=\"card blog-filter bgc-lgray border-0 shadow\" id=\"blog-filter-card\">\n\t\t<div class=\"card-body\">\n\t\t<div class=\"row p-0 my-0\">\n\t\t<div class=\"col col-12 col-lg-1 mb-1 mb-lg-0\">\n\t\t<h5 class=\"mb-0\">Filters<\/h5>\n\t\t<\/div><div class=\"col col-12 col-lg-3 mb-1 mb-lg-0 select\">\n        <select id=\"topics\" name=\"topics\" ><option value=\"\" selected>Select topic<\/option><option value=\"AI and Machine Learning\" data-slug=\"ai-and-machine-learning-pt-br\">AI and Machine Learning<\/option><option value=\"Announcements\" data-slug=\"announcements-pt-br\">Announcements<\/option><option value=\"Customer Highlights\" data-slug=\"customer-highlights-pt-br\">Customer Highlights<\/option><option value=\"Customer Journey Management\" data-slug=\"customer-journey-management-pt-br\">Customer Journey Management<\/option><option value=\"Ecosystem\" data-slug=\"ecosystem-pt-br\">Ecosystem<\/option><option value=\"Engagement\" data-slug=\"digital-pt-br\">Engagement<\/option><option value=\"Experience orchestration\" data-slug=\"experience-orchestration-pt-br\">Experience orchestration<\/option><option value=\"Inbound\" data-slug=\"inbound-zh-tw-pt-br\">Inbound<\/option><option value=\"Industries\" data-slug=\"industries-zh-tw-pt-br\">Industries<\/option><option value=\"Inside Genesys\" data-slug=\"inside-genesys-pt-br\">Inside Genesys<\/option><option value=\"IVR\" data-slug=\"ivr-no-no\">IVR<\/option><option value=\"Marketing\" data-slug=\"marketing-pt-br\">Marketing<\/option><option value=\"Novos recursos\" data-slug=\"novos-recursos\">Novos recursos<\/option><option value=\"Nuvem\" data-slug=\"cloud-pt-br\">Nuvem<\/option><option value=\"Otimiza\u00e7\u00e3o dos neg\u00f3cios\" data-slug=\"business-optimization-pt-br\">Otimiza\u00e7\u00e3o dos neg\u00f3cios<\/option><option value=\"Outbound\" data-slug=\"outbound-pt-br\">Outbound<\/option><option value=\"URA\" data-slug=\"ivr-pt-br\">URA<\/option><option value=\"Workforce Engagement\" data-slug=\"workforce-engagement-pt-br\">Workforce Engagement<\/option><\/select>\n\t\t<\/div>\n\t\t<div class=\"col col-12 col-lg-8 mb-1 mb-md-0 ms-auto search\">\n            <div class=\"input-group search-group blog-search-group\">\n                <div class=\"input-container\">\n                    <input type=\"text\" class=\"form-control\" id=\"blog-search\" placeholder=\"Busca\" aria-label=\"Busca\">\n                    <a href=\"#\" class=\"clear-btn disabled\">&#10006;<\/a>\n                    <a href=\"#\" class=\"search-btn disabled\"><i class=\"fa-kit fa-magnifying-glass search-icon\"><\/i><\/a>\n                <\/div>\n            <\/div>\n\t\t<\/div>\n        <\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section g_section_overflow=&#8221;visible&#8221; full_width=&#8221;stretch_row&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;pt-0&#8243;][vc_row][vc_column]<div class=\"blog-feed-container d-flex flex-column gap-2\" data-real-ppp=\"15\" data-adjust=\"0\" data-page=\"1\" data-max-pages=\"29\" data-limit=\"432\" data-default-counter=\"1\"><div class=\"row blog-feed\" ><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/why-the-customer-now-has-a-360-degree-view-of-the-enterprise\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-4-1-300x200.jpg\" alt=\"Por que o cliente agora tem uma vis\u00e3o de 360 graus da empresa\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">28\/09\/2026<\/p><h3 class=\"card-title h6\">Por que o cliente agora tem uma vis\u00e3o de 360 graus da empresa<\/h3><p class=\"card-text mt-1\">H\u00e1 duas semanas, eu achava que entendia o papel da intelig\u00eancia artificial (IA) na experi\u00eancia do cliente (CX).  \u00a0\r\n\r\nEnt\u00e3o,...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/661\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Biopic2026.png\" alt=\"Michael McClelland\"><p class=\"mb-0\">Michael McClelland<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/why-the-customer-now-has-a-360-degree-view-of-the-enterprise\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/xperience-2026-what-were-learning-about-the-next-era-of-cx\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"184\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/xperience2026-sign-300x184.jpg\" alt=\"Xperience 2026: O que estamos aprendendo sobre a pr\u00f3xima era da experi\u00eancia do cliente\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">04\/09\/2026<\/p><h3 class=\"card-title h6\">Xperience 2026: O que estamos aprendendo sobre a pr\u00f3xima era da experi\u00eancia do cliente<\/h3><p class=\"card-text mt-1\">Xperience 2026 re\u00fane a comunidade Genesys, incluindo clientes e especialistas no mundo da experi\u00eancia do cliente (CX), em Las...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/717\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/tom_huston.jpg\" alt=\"Tom Huston\"><p class=\"mb-0\">Tom Huston<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/xperience-2026-what-were-learning-about-the-next-era-of-cx\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/genesys-ceo-tony-bates-introduces-the-operating-model-for-winning-in-the-agentic-era\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/LRA08627-300x200.webp\" alt=\"O CEO da Genesys, Tony Bates, apresenta o modelo operacional para vencer na era ag\u00eantica\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">O CEO da Genesys, Tony Bates, apresenta o modelo operacional para vencer na era ag\u00eantica<\/h3><p class=\"card-text mt-1\">LAS VEGAS \u2013 \u201cA maioria das empresas n\u00e3o tem um problema de IA. Elas t\u00eam um problema de modelo operacional.\u201d Essa foi a...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/185\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-9-e1750455636128.jpg\" alt=\"Genesys\"><p class=\"mb-0\">Genesys<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/genesys-ceo-tony-bates-introduces-the-operating-model-for-winning-in-the-agentic-era\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/winning-in-the-agentic-era\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto_-1-300x169.jpg\" alt=\"Vencendo na Era Ag\u00eantica\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">Vencendo na Era Ag\u00eantica<\/h3><p class=\"card-text mt-1\">Por que a orquestra\u00e7\u00e3o, e n\u00e3o mais IA isolada, decidir\u00e1 quem vencer\u00e1 a pr\u00f3xima d\u00e9cada de experi\u00eancia do cliente\r\nResumo...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/1074\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-logo-circle-company.png\" alt=\"Tony Bates and Peter Graf\"><p class=\"mb-0\">Tony Bates and Peter Graf<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/winning-in-the-agentic-era\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/the-operating-model-that-decides-who-wins-the-next-decade-in-cx\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Getty-1410069394-300x200.jpg\" alt=\"O modelo operacional que definir\u00e1 quem vencer\u00e1 na experi\u00eancia do cliente na pr\u00f3xima d\u00e9cada\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">O modelo operacional que definir\u00e1 quem vencer\u00e1 na experi\u00eancia do cliente na pr\u00f3xima d\u00e9cada<\/h3><p class=\"card-text mt-1\">Um ano \u00e9 muito tempo em intelig\u00eancia artificial (IA), especialmente quando falamos de experi\u00eancia do cliente (CX).   H\u00e1...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/688\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/PersonMike-Szilagyi-Ratioportrait.jpg\" alt=\"Mike Szilagyi\"><p class=\"mb-0\">Mike Szilagyi<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/the-operating-model-that-decides-who-wins-the-next-decade-in-cx\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/why-agentic-cx-needs-an-orchestrated-ecosystem-not-a-single-ai-provider\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"188\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-2-2-300x188.jpg\" alt=\"Por que o CX ag\u00eantico precisa de um ecossistema orquestrado e n\u00e3o de um \u00fanico provedor de IA\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">Por que o CX ag\u00eantico precisa de um ecossistema orquestrado e n\u00e3o de um \u00fanico provedor de IA<\/h3><p class=\"card-text mt-1\">A qualquer momento, o padr\u00e3o do que \u00e9 considerado bom pode ser redefinido. N\u00e3o pelos seus concorrentes, mas pela melhor...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/280\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Jack-2.png\" alt=\"Jack Nichols\"><p class=\"mb-0\">Jack Nichols<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/why-agentic-cx-needs-an-orchestrated-ecosystem-not-a-single-ai-provider\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/reliable-intelligence-fast-tracking-agentic-cx-to-roi\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/Screenshot-2026-08-31-162651-300x200.png\" alt=\"Intelig\u00eancia confi\u00e1vel: acelerando a experi\u00eancia do cliente (CX) baseada em agentes para obter retorno sobre o investimento (ROI\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">02\/09\/2026<\/p><h3 class=\"card-title h6\">Intelig\u00eancia confi\u00e1vel: acelerando a experi\u00eancia do cliente (CX) baseada em agentes para obter retorno sobre o investimento (ROI<\/h3><p class=\"card-text mt-1\">A intelig\u00eancia artificial (IA) entrou em uma nova fase na experi\u00eancia do cliente (CX). J\u00e1 n\u00e3o basta que um agente virtual...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/1274\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/1753747363436.jpg\" alt=\"Edward Calvesbert\"><p class=\"mb-0\">Edward Calvesbert<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/reliable-intelligence-fast-tracking-agentic-cx-to-roi\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/customer-experience-is-bigger-than-the-contact-center-your-platform-should-be-too\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"200\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-1-2-300x200.jpg\" alt=\"A experi\u00eancia do cliente vai al\u00e9m do contact center. Sua plataforma tamb\u00e9m deveria ir al\u00e9m.\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">27\/08\/2026<\/p><h3 class=\"card-title h6\">A experi\u00eancia do cliente vai al\u00e9m do contact center. Sua plataforma tamb\u00e9m deveria ir al\u00e9m.<\/h3><p class=\"card-text mt-1\">Pergunte \u00e0 maioria das organiza\u00e7\u00f5es onde ocorre sua experi\u00eancia do cliente (CX) e elas apontar\u00e3o para o contact center: os...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/1266\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/ZachB_Headshot.jpg\" alt=\"Zach Brettnacher\"><p class=\"mb-0\">Zach Brettnacher<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/customer-experience-is-bigger-than-the-contact-center-your-platform-should-be-too\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/the-experience-economy-sets-a-new-standard-in-cx-ai-closes-the-gap\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/1217648394232121.3nLsixLJcs12j5WU8P9c_height640-300x169.png\" alt=\"A economia da experi\u00eancia estabelece um novo padr\u00e3o na experi\u00eancia do cliente (CX). A IA preenche essa lacuna.\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">25\/08\/2026<\/p><h3 class=\"card-title h6\">A economia da experi\u00eancia estabelece um novo padr\u00e3o na experi\u00eancia do cliente (CX). A IA preenche essa lacuna.<\/h3><p class=\"card-text mt-1\">Todo mundo j\u00e1 passou pela experi\u00eancia de ligar para o suporte t\u00e9cnico como cliente. Voc\u00ea explica o problema uma vez, \u00e9...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/185\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Genesys-9-e1750455636128.jpg\" alt=\"Genesys\"><p class=\"mb-0\">Genesys<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/the-experience-economy-sets-a-new-standard-in-cx-ai-closes-the-gap\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/why-whatsapp-isnt-just-a-channel-its-a-new-way-to-engage\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"169\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto_-300x169.png\" alt=\"Por que o WhatsApp n\u00e3o \u00e9 apenas um canal, \u00e9 uma nova forma de engajar\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">19\/08\/2026<\/p><h3 class=\"card-title h6\">Por que o WhatsApp n\u00e3o \u00e9 apenas um canal, \u00e9 uma nova forma de engajar<\/h3><p class=\"card-text mt-1\">Um cliente envia uma mensagem para uma marca no WhatsApp para reagendar uma entrega. Dez minutos depois, ela pergunta sobre uma...<\/p><\/div><\/a><div class=\"card-footer\"><div class=\"post_author d-flex align-items-center\"><a class=\"author-link\" href=\"\/pt-br\/blog\/author\/1178\"><div class=\"img-container\"><img decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/www.genesys.com\/media\/Joya-Mannan_Headshot.jpeg\" alt=\"Joya Mannan\"><p class=\"mb-0\">Joya Mannan<\/p><\/div><\/a><a role=\"button\" class=\"small mt-0 chevron btn btn-secondary only\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/why-whatsapp-isnt-just-a-channel-its-a-new-way-to-engage\"><\/a><\/div><\/div><\/div><\/div><div class=\"grid-item col-12 col-xs-6 col-md-4 grid_type-blog\" data-status=\"publish\"><div class=\"card component vertical text-left w-100 h-100 bgc-lgray wide\"><a class=\"h-100\" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/from-ai-experiments-to-agentic-cx-why-service-transformation-needs-a-connected-cx-platform\" ><div class=\"thumbnail-col\"><img decoding=\"async\" class=\"card-img-top\" height=\"189\" width=\"300\" src=\"https:\/\/www.genesys.com\/media\/output.auto-8-1-300x189.jpg\" alt=\"De experimentos de IA a CX ag\u00eantico: Por que a transforma\u00e7\u00e3o de servi\u00e7os precisa de uma plataforma de CX conectada\"><\/div><div class=\"card-body\"><p class=\"post_date mb-1\">13\/08\/2026<\/p><h3 class=\"card-title h6\">De experimentos de IA a CX ag\u00eantico: Por que a transforma\u00e7\u00e3o de servi\u00e7os precisa de uma plataforma de CX conectada<\/h3><p class=\"card-text mt-1\">A experi\u00eancia do cliente est\u00e1 entrando em uma nova fase. 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