{"id":105935,"date":"2018-10-26T14:17:33","date_gmt":"2018-10-26T21:17:33","guid":{"rendered":"https:\/\/www.genesys.com\/?page_id=105935"},"modified":"2025-10-30T12:40:59","modified_gmt":"2025-10-30T19:40:59","slug":"home","status":"publish","type":"page","link":"https:\/\/www.genesys.com\/pt-br","title":{"rendered":"In\u00edcio"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22578147%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%2C%22flair_classes%22%3A%22d-none%20d-lg-block%20d-xl-block%20object-fit-cover%22%7D%2C%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22578146%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%2C%22flair_classes%22%3A%22d-none%20d-md-block%20d-lg-none%20d-xl-none%20object-fit-cover%22%7D%2C%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22578145%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%22-10%25%22%2C%22flair_left%22%3A%220%22%2C%22flair_classes%22%3A%22d-block%20d-md-none%20d-lg-none%20d-xl-none%20object-fit-cover%22%7D%5D&#8221; css=&#8221;.vc_custom_1757620943394{margin-bottom: 1rem !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;mt-5 mt-lg-0&#8243; container_class=&#8221;pt-4 pt-lg-0&#8243;][vc_column el_class=&#8221;bgc-glass rounded p-2 p-lg-4 mt-lg-0 mt-5&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Introdu\u00e7\u00e3o \u00e0 IA ag\u00eantica do Genesys Cloud<\/h1>\n<h2 class=\"text-22 font-weight-light\">Leve sua experi\u00eancia do cliente a um novo n\u00edvel com o Genesys Cloud AI Studio e o Genesys Cloud AI Guides<\/h2>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-primary\" href=\"\/pt-br\/capabilities\/ai-studio\" target=\"\" rel=\"\">Conhe\u00e7a o AI Studio<\/a><a role=\"button\" role=\"button\" data-bs-toggle=\"modal\" aria-haspopup=\"true\" data-target=\"#getStartedBox\"  class=\"btn btn-ff-primary chevron\" href=\"#getStartedBox\" target=\"\" rel=\"\">Come\u00e7ar agora<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_video%22%2C%22flair_image%22%3A%22543417%22%2C%22flair_mp4%22%3A%22550273%22%2C%22flair_poster%22%3A%22550887%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22auto%22%2C%22flair_left%22%3A%220%22%2C%22flair_bottom%22%3A%220%22%2C%22flair_classes%22%3A%22d-none%20d-xl-block%20d-lg-block%20d-md-block%22%2C%22hide_mobile%22%3A%22yes%22%7D%2C%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22560238%22%2C%22flair_poster%22%3A%22548079%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22auto%22%2C%22flair_top%22%3A%2210%25%22%2C%22flair_transform%22%3A%22scale(1.1)%22%2C%22flair_classes%22%3A%22d-block%20d-md-none%20d-lg-none%20d-xl-none%20no-lazy%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1757620948461{margin-bottom: 1rem !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;mt-0 mt-sm-4 mt-md-0&#8243;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;bgc-glass rounded p-2 p-lg-4 mt-md-0&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>IA para a economia da experi\u00eancia<\/h1>\n<h2 class=\"text-22 font-weight-light\">Tecnologia de experi\u00eancia do cliente na era da IA, baseada em nossa plataforma de orquestra\u00e7\u00e3o da experi\u00eancia com IA<\/h2>\n<p>[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\" role=\"button\" data-bs-toggle=\"modal\" aria-haspopup=\"true\" data-target=\"#getStartedBox\"  class=\"btn btn-primary\" href=\"#getStartedBox\" target=\"\" rel=\"\">Come\u00e7ar agora<\/a><a role=\"button\"  class=\"btn btn-ff-primary chevron\" href=\"\/pt-br\/campaign\/request-a-demo\" target=\"\" rel=\"\">Solicite uma demonstra\u00e7\u00e3o<\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%7D%5D&#8221; css=&#8221;.vc_custom_1757440505971{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_row r_gutter_size=&#8221;gutter-small&#8221; equal_height=&#8221;yes&#8221;][vc_column]<div class=\"component-mini-banner rounded-lg\"><a class=\"inner-banner rounded-lg\" href=\"\/pt-br\/resources\/idc-marketscape-worldwide-general-purpose-conversational-ai-platforms-vendor-assessment\"><div class=\"banner-row d-flex flex-wrap\"><div class=\"media-row\"><div class=\"media-col\"><div class=\"banner-img-container\"><img decoding=\"async\" class=\"rounded banner-img\" src=\"https:\/\/www.genesys.com\/media\/mm-IDC_MarketSpace_2025.png\" height=\"184\" width=\"293\" alt=\"Graphic genesys\"><\/div><\/div><\/div><div class=\"content-row d-flex align-items-center\"><div class=\"content-col d-flex flex-column\"><p class=\"h5 mb-0 title\">IDC MarketScape: Worldwide General Purpose Conversational Artificial Intelligence Platforms 2025 Vendor Assessment<\/p><p class=\"description mb-0\">Genesys \u00e9 nomeada uma l\u00edder em IA conversacional de uso geral pela IDCMarketScape<\/p><\/div><div class=\"btn-container mt-0\"><div class=\"btn btn-secondary small chevron\">Acesse agora<\/div><\/div><\/div><\/div><\/a><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1741376220034{padding-top: 3rem !important;padding-bottom: 0px !important;}&#8221;][vc_row r_gutter_size=&#8221;gutter-small&#8221; equal_height=&#8221;yes&#8221;][vc_column]<div class=\"component-customer-carousel logos-only compressed-logos\" data-layout=\"logos-only\" data-count=\"5\"><div class=\"carousel-main-row\"><div class=\"carousel-logo-col\"><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Virgin Atlantic story\" title=\"Virgin Atlantic\" href=\"https:\/\/www.genesys.com\/pt-br\/customer-stories\/virgin-atlantic\"><img decoding=\"async\" class=\"company-logo\" alt=\"Virgin atlantic x300\" src=\"https:\/\/www.genesys.com\/media\/virgin-atlantic-x300.png\" width=\"300\" height=\"72\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Coca-Cola Bottlers\u2019 Sales and Services story\" title=\"Coca-Cola Bottlers\u2019 Sales and Services\" href=\"https:\/\/www.genesys.com\/pt-br\/customer-stories\/coca-cola-bottlers-sales-and-services\"><img decoding=\"async\" class=\"company-logo\" alt=\"Ccbss logox250\" src=\"https:\/\/www.genesys.com\/media\/CCBSS-Logox250.png\" width=\"252\" height=\"166\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Rabobank story\" title=\"Rabobank\" href=\"https:\/\/www.genesys.com\/pt-br\/customer-stories\/rabobank\"><img decoding=\"async\" class=\"company-logo\" alt=\"Rabobank logo x250\" src=\"https:\/\/www.genesys.com\/media\/Rabobank-logo-x250.png\" width=\"250\" height=\"67\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View HSBC story\" title=\"HSBC\" href=\"https:\/\/www.genesys.com\/pt-br\/customer-stories\/hsbc\"><img decoding=\"async\" class=\"company-logo\" alt=\"Hsbc logo\" src=\"https:\/\/www.genesys.com\/media\/HSBC-Logo.svg\" width=\"316\" height=\"85\"><\/a><\/div><div class=\"logo-nav-item\"><a class=\"logo-nav\" aria-label=\"View Modivcare story\" title=\"Modivcare\" href=\"https:\/\/www.genesys.com\/customer-stories\/modivcare\"><img decoding=\"async\" class=\"company-logo\" alt=\"Modivcarex300\" src=\"https:\/\/www.genesys.com\/media\/Modivcarex300.png\" width=\"300\" height=\"112\"><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column offset=&#8221;vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\" style=\"text-align: center;\">Produtos que fazem a diferen\u00e7a<\/p>\n<h2 style=\"text-align: center;\">Personalize experi\u00eancias em escala com uma plataforma confi\u00e1vel<\/h2>\n<p style=\"text-align: center;\">A Genesys facilita o crescimento, a fidelidade dos clientes e a produtividade dos colaboradores ao mesmo tempo em que reduz os custos.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row r_gutter_size=&#8221;gutter-small&#8221; equal_height=&#8221;yes&#8221;][vc_column]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-start \"  href=\"\/pt-br\/genesys-cloud\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack-flipped card-body\"><div class=\"col-content col-md-5\"><div class=\"content-container\"><h3>Genesys Cloud CX<\/h3>\n<p class=\"text-20\">Nossa solu\u00e7\u00e3o completa com IA potencializa seu impacto em cada experi\u00eancia e em todos os canais.<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-secondary\">Conhe\u00e7a o Genesys Cloud CX<\/div><\/div><\/div><div class=\"col-image col-md-7 flex-column justify-content-center mt-1 mt-lg-0 img-top-container no-offset\"><img decoding=\"async\" width=\"556\" height=\"376\" src=\"https:\/\/www.genesys.com\/media\/genesys-cloud_home-product.svg\" alt=\"\" class=\"\"><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start thumbnail custom-wide chevron-only  \" href=\"\/pt-br\/genesys-cloud-ex\" target=\"\" rel=\"\" ><div class=\"thumbnail-col d-none d-md-block  thumbnail\"><img decoding=\"async\" width=\"568\" height=\"225\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/EX-2a-card-2.png\" alt=\"EX-2a-card-2\" ><\/div><div class=\"card-body\"><h4>Genesys Cloud EX<\/h4>\n<p>Otimize a experi\u00eancia do colaborador e entregue resultados com uma solu\u00e7\u00e3o independente de gest\u00e3o do engagement da for\u00e7a de trabalho.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start thumbnail custom-wide chevron-only  \" href=\"\/pt-br\/capabilities\/integrations-apps\" target=\"\" rel=\"\" ><div class=\"thumbnail-col d-none d-md-block  thumbnail\"><img decoding=\"async\" width=\"446\" height=\"201\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/AppFoundry-Graphic-3.png\" alt=\"AppFoundry-Graphic-3\" ><\/div><div class=\"card-body\"><h4>Portal AppFoundry<\/h4>\n<p>Amplie a plataforma Genesys Cloud\u2122 por meio de centenas de aplicativos pr\u00e9-integrados de parceiros l\u00edderes do setor.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; par_bg=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; css=&#8221;.vc_custom_1741711210895{background-image: url(https:\/\/www.genesys.com\/media\/capability-home-pill-background.png?id=542417) !important;}&#8221; el_class=&#8221;bg-cover bg-150-md bg-center bg-norepeat&#8221;][vc_row r_gutter_size=&#8221;gutter-small&#8221; background_color=&#8221;bgc-glass&#8221; equal_height=&#8221;yes&#8221; el_class=&#8221;py-3 px-1 px-lg-3 rounded mt-0&#8243;][vc_column][vc_row_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Solu\u00e7\u00f5es criadas para impulsionar o sucesso<\/p>\n<h2>Acelere a inova\u00e7\u00e3o do seu contact center e expanda para outras \u00e1reas<\/h2>\n<p>O Genesys Cloud oferece todas as ferramentas necess\u00e1rias para a sua empresa melhorar o desempenho por meio de um atendimento mais eficiente em todas as intera\u00e7\u00f5es, independentemente do canal.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-end\"><a role=\"button\"  class=\"btn btn-secondary\" href=\"\/pt-br\/capabilities\" target=\"\" rel=\"\">Visualizar todas as fun\u00e7\u00f5es<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/ai-and-automation\" target=\"\" rel=\"\" ><div class=\"card-body\"><p class=\"h5\">IA e automa\u00e7\u00e3o<\/p>\n<p>Acelere a gera\u00e7\u00e3o de valor com uma IA projetada para ser f\u00e1cil de implantar, controlar e otimizar.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/call-center-software\" target=\"\" rel=\"\" ><div class=\"card-body\"><p class=\"h5\">Software de contact center<\/p>\n<p>Otimize seus processos com automa\u00e7\u00e3o inteligente e IA integrada, gerando valor desde o primeiro dia.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/digital\" target=\"\" rel=\"\" ><div class=\"card-body\"><p class=\"h5\">Engagement digital do cliente<\/p>\n<p>Garanta uma conex\u00e3o fluida em qualquer canal, unindo pessoas e bots com o apoio da IA.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/customer-journey-management\" target=\"\" rel=\"\" ><div class=\"card-body\"><p class=\"h5\">Gest\u00e3o da jornada do cliente<\/p>\n<p>Conecte silos de dados para orquestrar e otimizar as experi\u00eancias de clientes e colaboradores de ponta a ponta.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/wem-workforce-engagement-management\" target=\"\" rel=\"\" ><div class=\"card-body\"><p class=\"h5\">Gest\u00e3o do engagement da for\u00e7a de trabalho<\/p>\n<p>Libere o potencial dos colaboradores com a IA integrada, que simplifica o gerenciamento e impulsiona o impacto e a reten\u00e7\u00e3o.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-glass vertical text-start nomedia  chevron-only  \" href=\"\/pt-br\/capabilities\/cloud-architecture-and-open-platform\" target=\"\" rel=\"\" ><div class=\"card-body\"><p class=\"h5\">Arquitetura de nuvem e plataforma aberta<\/p>\n<p>Inove continuamente, dimensione globalmente e crie qualquer experi\u00eancia do cliente (CX) com uma plataforma de CX aberta.<\/p>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Vis\u00e3o de CX pronta para o futuro<\/p>\n<h2>Redefina o que \u00e9 poss\u00edvel para a CX com a orquestra\u00e7\u00e3o da experi\u00eancia impulsionada por IA<\/h2>\n<p>N\u00e3o importa onde as jornadas de seus clientes comecem, voc\u00ea pode obter insights e tomar a pr\u00f3xima melhor a\u00e7\u00e3o com o Genesys Cloud e a IA integrada. Agora ficou mais f\u00e1cil do que nunca manter o engagement dos colaboradores e a satisfa\u00e7\u00e3o dos clientes.[\/vc_column_text]<div class=\"btn-container  \"><a role=\"button\"  class=\"btn btn-secondary\" href=\"\/pt-br\/experience-orchestration\" target=\"\" rel=\"\">Saiba mais<\/a><a role=\"button\"  class=\"arrow\" href=\"\/pt-br\/blog\/post\/the-levels-of-experience-orchestration\" target=\"\" rel=\"\">Explore os n\u00edveis<\/a><\/div>[\/vc_column][vc_column width=&#8221;7\/12&#8243;]<div class=\"component video-snippet\"><video muted playsinline loop preload='none' ob_lazy_autoplay data-poster-mobile=\"https:\/\/www.genesys.com\/media\/Genesys_EO_Track_Alpha.png\" data-mobile-src=\"https:\/\/www.genesys.com\/media\/EO-hero-1280x720-White.mp4\" data-poster-desktop=\"https:\/\/www.genesys.com\/media\/Genesys_EO_Track_Alpha.png\" data-desktop-src=\"https:\/\/www.genesys.com\/media\/EO-hero-1280x720-White.mp4\"><\/video><button type=\"button\" class=\"btn btn-white bg-video-control small inactive\"><\/button><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row r_gutter_size=&#8221;gutter-small&#8221; equal_height=&#8221;yes&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Lidere com confian\u00e7a<\/p>\n<h2>T\u00f3picos populares na Genesys<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; offset=&#8221;vc_col-md-offset-1 vc_col-md-5&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn btn-secondary\" href=\"\/pt-br\/blog\" target=\"\" rel=\"\">Ver todos os t\u00f3picos<\/a><\/div>[\/vc_column][vc_column el_class=&#8221;mt-md-2&#8243;]<a class=\"component-cta-block card w-100 h-100 bgc-lgray centered cta-text-end \"  href=\"\/blog\/deliver-the-next-level-of-experience-with-genesys-cloud-ai-studio-and-ai-guides\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack chevron-only card-body\"><div class=\"col-image col-md-5 flex-column justify-content-center img-top-container no-offset\"><img decoding=\"async\" width=\"818\" height=\"547\" class=\"rounded\" src=\"https:\/\/www.genesys.com\/media\/AI-Guide-Blog-Hero-1071x716-F-e1750784463547.png\" alt=\"\" ><\/div><div class=\"col-content col-md-7 mt-1 mt-lg-0\"><div class=\"content-container\"><p class=\"assettag\">Blog<\/p>\n<h3>Ofere\u00e7a uma nova dimens\u00e3o em experi\u00eancia do cliente com o Genesys Cloud AI Studio e o AI Guides<\/h3>\n<p class=\"text-20\">Conhe\u00e7a o Genesys Cloud AI Studio e o AI Guides, com IA que vai al\u00e9m da execu\u00e7\u00e3o de tarefas e passa a resolver problemas de forma inteligente.<\/p>\n<\/div><div class=\"justify-content-end btn-container mt-2\"><div class=\"btn chevron small only btn-secondary\"><\/div><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start thumbnail  chevron-only  \" href=\"https:\/\/www.genesys.com\/pt-br\/blog\/post\/ai-for-the-experience-economy-how-to-deliver-the-next-level-of-experience\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"820\" height=\"547\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/2560x1707-Blog-Image-AI-for-the-Experience-Economy-e1751340246402.png\" alt=\"\" ><\/div><div class=\"card-body\"><p class=\"assettag\">Blog<\/p>\n<h4 class=\"h6\">Como oferecemos IA para a economia da experi\u00eancia<\/h4>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start thumbnail  chevron-only  \" href=\"https:\/\/www.genesys.com\/pt-br\/resources\/transform-service-delivery-with-genesys-and-servicenow\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"820\" height=\"464\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/820x464-Resource-Thumbnail-Mega-Menu.png\" alt=\"820x464-Resource Thumbnail-Mega Menu\" ><\/div><div class=\"card-body\"><p class=\"assettag\">e-Book<\/p>\n<h4 class=\"h6\">Acabe com os silos. Unifique as equipes. Ofere\u00e7a uma CX fluida e sem complica\u00e7\u00f5es.<\/h4>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<a class=\"component card w-100 bgc-lgray vertical text-start thumbnail  chevron-only  \" href=\"\/pt-br\/blog\/post\/agentic-ai-the-difference-between-leading-and-lagging-in-cx\" target=\"\" rel=\"\" ><div class=\"thumbnail-col   thumbnail\"><img decoding=\"async\" width=\"881\" height=\"547\" class=\"card-img-top thumbnail\" src=\"https:\/\/www.genesys.com\/media\/1280x720-Blog-Image-AI-Glow-Nimbus-Shade-e1747677576338.png\" alt=\"\" ><\/div><div class=\"card-body\"><p class=\"assettag\">Blog<\/p>\n<h4 class=\"h6\">IA ag\u00eantica: a diferen\u00e7a entre a lideran\u00e7a e o atraso na CX<\/h4>\n<\/div><div class=\"card-footer text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary  only\"><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray horizontal text-start thumbnail  chevron-only  \" href=\"\/pt-br\/resources\/ai-powered-experience-orchestration-playbook\" target=\"\" rel=\"\" ><div class=\"row align-items-center\"><div class=\"col-12 col-md-5 col-lg-6 \"><div class=\"thumbnail-col thumbnail\"><img decoding=\"async\" width=\"820\" height=\"464\" class=\"card-img thumbnail\" src=\"https:\/\/www.genesys.com\/media\/Thumbnail-The-AI-Powered-Orchestration-playbook-820x464-1.png\" alt=\"Thumbnail - The AI-Powered Orchestration playbook 820x464\" ><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body ps-0\"><p class=\"assettag\">e-Book<\/p>\n<h4 class=\"h6\">Manual de orquestra\u00e7\u00e3o da experi\u00eancia com IA<\/h4>\n<\/div><div class=\"card-footer ps-0 text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary only\"><\/div><\/div><\/div><\/div><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<a class=\"component card w-100 bgc-lgray horizontal text-start thumbnail  chevron-only  \" href=\"\/pt-br\/blog\/post\/genesys-salesforce-share-ai-insights-for-combining-empathy-and-efficiency\" target=\"\" rel=\"\" ><div class=\"row align-items-center\"><div class=\"col-12 col-md-5 col-lg-6 \"><div class=\"thumbnail-col thumbnail\"><img decoding=\"async\" width=\"820\" height=\"546\" class=\"card-img thumbnail\" src=\"https:\/\/www.genesys.com\/media\/AdobeStock_1148884500-scaled-e1747415271194.jpeg\" alt=\"\" ><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body ps-0\"><p class=\"assettag\">Blog<\/p>\n<h4 class=\"h6\">Genesys e Salesforce compartilham insights sobre IA para integrar empatia e efici\u00eancia<\/h4>\n<\/div><div class=\"card-footer ps-0 text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary only\"><\/div><\/div><\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column offset=&#8221;vc_col-md-8&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"eyebrow\">Experimente resultados reais<\/p>\n<h2>Hist\u00f3rias de sucesso de clientes<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column elemental_order=&#8221;order-5&#8243; offset=&#8221;vc_col-md-4&#8243;]<div class=\"btn-container justify-content-lg-end justify-content-center\"><a role=\"button\"  class=\"btn btn-secondary\" href=\"\/pt-br\/customer-stories\" target=\"\" rel=\"\">Veja todas as hist\u00f3rias<\/a><\/div>[\/vc_column][vc_column el_class=&#8221;mt-md-2&#8243;]<div class=\"component-customer-carousel default-layout single-customer\" data-current-active=\"0\" data-layout=\"default\" data-count=\"1\"><div class=\"carousel-main-row\"><div class=\"carousel-content-col\"><div class=\"customer-content active\" data-href=\"525387\" data-index=\"0\"><a class=\"content-row w-100 bgc-glass\" tabindex=\"-1\" href=\"https:\/\/www.genesys.com\/pt-br\/customer-stories\/aeromexico\"><div class=\"customer-image-col\"><img decoding=\"async\" class=\"header-image\" alt=\"Aeromexico hero3\" src=\"https:\/\/www.genesys.com\/media\/Aeromexico_hero3.png\" width=\"626\" height=\"351\"><\/div><div class=\"customer-quote-col\"><img decoding=\"async\" class=\"company-logo\" alt=\"Aeromexico rgb x300\" src=\"https:\/\/www.genesys.com\/media\/Aeromexico_RGB_x300.png\"  width=\"300\" height=\"48\"><p class=\"quote-content mb-2 quote-size-md\">\u201cA nova plataforma representou uma mudan\u00e7a significativa, desde uma pesquisa segmento a segmento de informa\u00e7\u00f5es at\u00e9 a visibilidade completa de todas as intera\u00e7\u00f5es com clientes com apenas alguns cliques, enquanto fornece grava\u00e7\u00f5es e insights de garantia de qualidade para feedback direcionado\u201d<\/p><p class=\"customer-name text-18 font-weight-bold mb-0\">Angelina Griselda Stankiewicz Ch\u00e1vez<\/p><p class=\"customer-title\">Senior Contact Center Manager, Aeromexico<\/p><div class=\"btn-container\"><div class=\"btn btn-secondary small\">Leia mais<\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column]<div class=\"chunk-template-container\" ><div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column offset=&#8221;vc_col-md-5 vc_col-xs-12&#8243; el_class=&#8221;d-flex flex-row flex-wrap&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;col-12 col-md-6 col-lg-12 col-xl-12&#8243;]<\/p>\n<p class=\"eyebrow\">Recomenda\u00e7\u00f5es em que voc\u00ea pode confiar<\/p>\n<h2>Analistas e usu\u00e1rios concordam: a Genesys \u00e9 l\u00edder<\/h2>\n<p class=\"text-22\">Reconhecida como l\u00edder por analistas e usu\u00e1rios, estabelecendo o padr\u00e3o em solu\u00e7\u00f5es de engagement com o cliente.<\/p>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; el_class=&#8221;align-content-end col-md-6 col-lg-12 col-xl-12 row-gap-1 mt-2 mt-md-0&#8243;][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604444&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604438&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604445&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604441&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604439&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604443&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604440&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604442&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604447&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-xs-1\/5&#8243;][vc_single_image image=&#8221;604446&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column offset=&#8221;vc_col-md-offset-1 vc_col-md-6&#8243; el_class=&#8221;mt-2 mt-lg-0&#8243;]<a class=\"component card w-100 bgc-lgray horizontal text-start thumbnail  chevron-only  \" href=\"\/pt-br\/resources\/critical-capabilities-for-contact-center-as-a-service\" target=\"\" rel=\"\" ><div class=\"row align-items-start\"><div class=\"col-12 col-md-5 col-lg-6 \"><div class=\"thumbnail-col thumbnail\"><img decoding=\"async\" width=\"824\" height=\"528\" class=\"card-img thumbnail\" src=\"https:\/\/www.genesys.com\/media\/CC-25_Resource-landing-824x528-px-glass.png\" alt=\"CC '25_Resource landing-824x528-px-glass\" ><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body ps-0\"><p class=\"h6\">2025 Principais Capacidades do Gartner\u00ae para Contact Center como Servi\u00e7o<\/p>\n<p>A Genesys foi a \u00fanica fornecedora classificada como #1 em 3 dos 5 Casos de Uso<\/p>\n<\/div><div class=\"card-footer ps-0 text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary only\"><\/div><\/div><\/div><\/div><\/div><\/a><a class=\"component card w-100 bgc-lgray horizontal text-start thumbnail  chevron-only  \" href=\"\/pt-br\/resources\/idc-marketscape-worldwide-general-purpose-conversational-ai-platforms-vendor-assessment\" target=\"\" rel=\"\" ><div class=\"row align-items-start\"><div class=\"col-12 col-md-5 col-lg-6 \"><div class=\"thumbnail-col thumbnail\"><img decoding=\"async\" width=\"586\" height=\"368\" class=\"card-img thumbnail\" src=\"https:\/\/www.genesys.com\/media\/chunker-IDC-MarketSpace-analysts_agree.png\" alt=\"chunker-IDC MarketSpace-analysts_agree\" ><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body ps-0\"><p class=\"h6\">IDC MarketScape: Worldwide General Purpose Conversational Artificial Intelligence Platforms 2025 Vendor Assessment<\/p>\n<p>Genesys \u00e9 nomeada uma l\u00edder em IA conversacional de uso geral pela IDCMarketScape<\/p>\n<\/div><div class=\"card-footer ps-0 text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary only\"><\/div><\/div><\/div><\/div><\/div><\/a><a class=\"component card w-100 bgc-lgray horizontal text-start thumbnail  chevron-only  \" href=\"\/pt-br\/resources\/the-forrester-wave-contact-center-as-a-service\" target=\"\" rel=\"\" ><div class=\"row align-items-start\"><div class=\"col-12 col-md-5 col-lg-6 \"><div class=\"thumbnail-col thumbnail\"><img decoding=\"async\" width=\"821\" height=\"465\" class=\"card-img thumbnail\" src=\"https:\/\/www.genesys.com\/media\/MVP-Hompage-820x464-1.png\" alt=\"MVP Hompage - 820x464\" ><\/div><\/div><div class=\"col-12 col-md-7 col-lg-6\"><div class=\"card-body ps-0\"><p class=\"h6\">The Forrester Wave\u2122: Plataformas de Contact Center como Servi\u00e7o, relat\u00f3rio do 2\u00ba trimestre de 2025<\/p>\n<p>Genesys nomeada l\u00edder pela Forrester como CCaaS<\/p>\n<\/div><div class=\"card-footer ps-0 text-end\"><div class=\"btn-container justify-content-end\"><div class=\"small mt-0 chevron btn btn-secondary only\"><\/div><\/div><\/div><\/div><\/div><\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section background_color=&#8221;bgc-white&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row el_class=&#8221;forced-modern&#8221;][vc_column]<a class=\"component-cta-block card w-100 h-100 bgc-glass centered cta-text-start  vc_custom_1729640096120\" role=\"button\" data-bs-toggle=\"modal\" aria-haspopup=\"true\" data-target=\"#getStartedBox\"  style=\"--ob-bg-mobile:url(https:\/\/www.genesys.com\/media\/Genesys-Homepage_CTA-Tile_351x560.jpg);\"  href=\"#getStartedBox\" target=\"\" rel=\"\"><div class=\"row align-items-center image-stack card-body\"><div class=\"col-content col-md-4\"><div class=\"content-container\"><h2 class=\"h3 text-balance\">Confira o Genesys Cloud CX<\/h2>\n<p>Fale com um especialista para conferir em primeira m\u00e3o como transformar as experi\u00eancias dos colaboradores e dos clientes hoje mesmo.<\/p>\n<\/div><div class=\" btn-container mt-2\"><div class=\"btn btn-primary\">Come\u00e7ar agora<\/div><\/div><\/div><\/div><\/a><style type='text\/css'>\r .forced-modern .component-cta-block .card-body { padding: 1rem 2.5rem; }\r <\/style>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; content_placement=&#8221;middle&#8221; disable_element=&#8221;yes&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22578147%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%2C%22flair_classes%22%3A%22d-none%20d-lg-block%20d-xl-block%20object-fit-cover%22%7D%2C%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22578146%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%220%22%2C%22flair_left%22%3A%220%22%2C%22flair_classes%22%3A%22d-none%20d-md-block%20d-lg-none%20d-xl-none%20object-fit-cover%22%7D%2C%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22578145%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22100%25%22%2C%22flair_top%22%3A%22-10%25%22%2C%22flair_left%22%3A%220%22%2C%22flair_classes%22%3A%22d-block%20d-md-none%20d-lg-none%20d-xl-none%20object-fit-cover%22%7D%5D&#8221; css=&#8221;.vc_custom_1757620943394{margin-bottom: 1rem !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;mt-5 mt-lg-0&#8243; container_class=&#8221;pt-4 pt-lg-0&#8243;][vc_column el_class=&#8221;bgc-glass rounded p-2 p-lg-4 mt-lg-0 mt-5&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221;] Introdu\u00e7\u00e3o \u00e0 IA ag\u00eantica do Genesys Cloud Leve sua experi\u00eancia do cliente a um novo n\u00edvel com o Genesys Cloud AI Studio e o Genesys Cloud AI Guides [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":543483,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105935","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/105935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/comments?post=105935"}],"version-history":[{"count":25,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/105935\/revisions"}],"predecessor-version":[{"id":601016,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/pages\/105935\/revisions\/601016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media\/543483"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media?parent=105935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}