{"id":586326,"date":"2025-08-05T06:40:23","date_gmt":"2025-08-05T13:40:23","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=events&#038;p=586326"},"modified":"2025-08-27T08:48:22","modified_gmt":"2025-08-27T15:48:22","slug":"retail-talks-brasil","status":"publish","type":"events","link":"https:\/\/www.genesys.com\/pt-br\/events\/retail-talks-brasil","title":{"rendered":"Genesys Retail Talks"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section sec_modern_width=&#8221;enable&#8221; background_color=&#8221;bgc-lgray&#8221; content_placement=&#8221;middle&#8221; flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22flair_image%22%3A%22569364%22%2C%22flair_mp4%22%3A%22565113%22%2C%22flair_poster%22%3A%22565228%22%2C%22flair_mobile_mp4%22%3A%22565757%22%2C%22flair_mobile_poster%22%3A%22565227%22%2C%22flair_width%22%3A%22100%25%22%2C%22flair_height%22%3A%22auto%22%2C%22flair_left%22%3A%220%22%2C%22flair_bottom%22%3A%220%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221; el_class=&#8221;py-4 py-md-4 py-xl-5&#8243;][vc_row background_color=&#8221;bgc-glass&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;form-card&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-5&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Genesys Retail Talks<\/h1>\n<p>Participe de um almo\u00e7o-painel \u00edntimo no Rubaiyat Faria Lima, ao lado de executivos da Multi, Leroy Merlin e Genesys. Vamos sentar \u00e0 mesma mesa para trocar experi\u00eancias concretas sobre como IA, dados em tempo real e orquestra\u00e7\u00e3o omnichannel est\u00e3o elevando a CX e os resultados no varejo brasileiro.<\/p>\n<p>Vagas limitadas! Registre-se j\u00e1.[\/vc_column_text]<div class=\"wpb_row vc_row-fluid vc_row-o-equal-height vc_row-flex row justify-content-center event-dates-component\"><div class=\"col-sm col-lg col-md-12 p-0\">\n                            <div class=\"d-flex flex-row align-items-start\">\n                                <div class=\"icon-wrapper d-flex justify-content-center align-items-center\">\n                                    <div class=\"icon-box\">\n                                        <!-- SVG Icon 1 -->\n                                        <svg class=\"responsive-icon\" width=\"20\" height=\"24\" viewBox=\"0 0 20 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 2C7.87827 2 5.84344 2.84285 4.34315 4.34315C2.84285 5.84344 2 7.87827 2 10C2 13.0981 4.01574 16.1042 6.22595 18.4373C7.31061 19.5822 8.39867 20.5195 9.21668 21.1708C9.52111 21.4133 9.78702 21.6152 10 21.7726C10.213 21.6152 10.4789 21.4133 10.7833 21.1708C11.6013 20.5195 12.6894 19.5822 13.774 18.4373C15.9843 16.1042 18 13.0981 18 10C18 7.87827 17.1571 5.84344 15.6569 4.34315C14.1566 2.84285 12.1217 2 10 2ZM10 23C9.4453 23.8321 9.44476 23.8317 9.44476 23.8317L9.4419 23.8298L9.43524 23.8253L9.41232 23.8098C9.39285 23.7966 9.36508 23.7776 9.32956 23.753C9.25853 23.7038 9.15646 23.6321 9.02779 23.5392C8.77055 23.3534 8.40636 23.0822 7.97082 22.7354C7.10133 22.043 5.93939 21.0428 4.77405 19.8127C2.48426 17.3958 0 13.9019 0 10C5.96046e-08 7.34784 1.05357 4.8043 2.92893 2.92893C4.8043 1.05357 7.34784 0 10 0C12.6522 0 15.1957 1.05357 17.0711 2.92893C18.9464 4.8043 20 7.34784 20 10C20 13.9019 17.5157 17.3958 15.226 19.8127C14.0606 21.0428 12.8987 22.043 12.0292 22.7354C11.5936 23.0822 11.2295 23.3534 10.9722 23.5392C10.8435 23.6321 10.7415 23.7038 10.6704 23.753C10.6349 23.7776 10.6072 23.7966 10.5877 23.8098L10.5648 23.8253L10.5581 23.8298L10.556 23.8312C10.556 23.8312 10.5547 23.8321 10 23ZM10 23L10.5547 23.8321C10.2188 24.056 9.78066 24.0556 9.44476 23.8317L10 23Z\" fill=\"#0B1228\"\/>\n                                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10 8C8.89543 8 8 8.89543 8 10C8 11.1046 8.89543 12 10 12C11.1046 12 12 11.1046 12 10C12 8.89543 11.1046 8 10 8ZM6 10C6 7.79086 7.79086 6 10 6C12.2091 6 14 7.79086 14 10C14 12.2091 12.2091 14 10 14C7.79086 14 6 12.2091 6 10Z\" fill=\"#0B1228\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"d-grid align-items-center\">\n                                    <p class=\"text-primary mb-0\">Rubaiyat Faria Lima<\/p>\n                                    <a class=\"arrow small show-in-map\" href=\"https:\/\/share.google\/FNORTVS2LkcfDYfUK\" target=\"_blank\" rel=\"noopener noreferrer\">Get Directions<\/a>\n                                <\/div>\n                            <\/div>\n                        <\/div><div class=\"col-sm col-lg col-md-12 p-0\">\n                            <div class=\"d-flex flex-row align-items-start\">\n                                <div class=\"icon-wrapper d-flex justify-content-center align-items-center\">\n                                    <div class=\"icon-box\">\n                                        <!-- SVG Icon 2 -->\n                                        <svg class=\"responsive-icon\" width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3 4C2.44772 4 2 4.44772 2 5V19C2 19.5523 2.44772 20 3 20H17C17.5523 20 18 19.5523 18 19V5C18 4.44772 17.5523 4 17 4H3ZM0 5C0 3.34315 1.34315 2 3 2H17C18.6569 2 20 3.34315 20 5V19C20 20.6569 18.6569 22 17 22H3C1.34315 22 0 20.6569 0 19V5Z\" fill=\"#0B1228\"\/>\n                                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14 0C14.5523 0 15 0.447715 15 1V5C15 5.55228 14.5523 6 14 6C13.4477 6 13 5.55228 13 5V1C13 0.447715 13.4477 0 14 0Z\" fill=\"#0B1228\"\/>\n                                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6 0C6.55228 0 7 0.447715 7 1V5C7 5.55228 6.55228 6 6 6C5.44772 6 5 5.55228 5 5V1C5 0.447715 5.44772 0 6 0Z\" fill=\"#0B1228\"\/>\n                                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 9C0 8.44771 0.447715 8 1 8H19C19.5523 8 20 8.44771 20 9C20 9.55229 19.5523 10 19 10H1C0.447715 10 0 9.55229 0 9Z\" fill=\"#0B1228\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n                                <div class=\"d-grid align-items-center\">\n                                    <p class=\"text-primary mb-0\">Aug 28, 2025<\/p>\n                                    \n                                <\/div>\n                            <\/div>\n                        <\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-md-offset-1&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_advanced gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"5\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init no-bg-form yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">Not You?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701Ht000001CULiIAO\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/events\/586326?thankyou=586326&page_type=events\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/events\/586326\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"events\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"pt-br\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/events\/586326\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"586326\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"Email Corporativo\" placeholder=\"Email Corporativo\">\n        <label for=\"fe192\">Email Corporativo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"Nome\">\n        <label for=\"fe190\">Nome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"Sobrenome\">\n        <label for=\"fe191\">Sobrenome<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" placeholder=\"Empresa\">\n        <label for=\"fe193\">Empresa<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"Telefone\">\n        <label for=\"fe215\">Telefone<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"Cargo\">\n        <label for=\"fe220\">Cargo<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">Sim. Gostaria de receber informa\u00e7\u00e3o sobre a Genesys via e-mail ou telefone.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"Reserve seu lugar\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"Reserve seu lugar\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[vc_column_text css=&#8221;&#8221; el_class=&#8221;thank-you&#8221;]<\/p>\n<p class=\"h3\">Agradecemos pelo seu interesse em nosso evento.<\/p>\n<p>As vagas s\u00e3o <strong>limitadas<\/strong>, voc\u00ea receber\u00e1 um contato em at\u00e9<strong> 48 horas<\/strong> com a confirma\u00e7\u00e3o de sua participa\u00e7\u00e3o.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section flair=&#8221;%5B%7B%22flair_type%22%3A%22f_type_image%22%2C%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mb-2&#8243;]<\/p>\n<h2>28 de agosto \u00e0s 11:30<\/h2>\n<p data-start=\"204\" data-end=\"551\">O varejo sustenta mais de 20 milh\u00f5es de empregos e responde por cerca de 25 % do PIB nacional. Para manter competitividade diante da digitaliza\u00e7\u00e3o acelerada e de consumidores cada vez mais exigentes, l\u00edderes de mercado est\u00e3o colocando <strong data-start=\"463\" data-end=\"526\">experi\u00eancia do cliente, dados em tempo real e IA generativa<\/strong> no centro da estrat\u00e9gia.<\/p>\n<p data-start=\"553\" data-end=\"751\">A <strong data-start=\"555\" data-end=\"566\">Genesys<\/strong> convida voc\u00ea para um almo\u00e7o exclusivo no <strong data-start=\"608\" data-end=\"631\">Rubaiyat Faria Lima<\/strong>. Em um painel intimista, teremos a presen\u00e7a da <strong data-start=\"671\" data-end=\"680\">Multi<\/strong>\u00a0e <strong data-start=\"716\" data-end=\"732\">Leroy Merlin<\/strong> que compartilhar\u00e3o como:<\/p>\n<ul>\n<li data-start=\"753\" data-end=\"819\">\n<p data-start=\"755\" data-end=\"819\">Orquestrar jornadas omnichannel para elevar NPS e ticket m\u00e9dio<\/p>\n<\/li>\n<li data-start=\"820\" data-end=\"913\">\n<p data-start=\"822\" data-end=\"913\">Usar IA para reduzir custos operacionais sem comprometer a humaniza\u00e7\u00e3o<\/p>\n<\/li>\n<li data-start=\"914\" data-end=\"984\">\n<p data-start=\"916\" data-end=\"984\">Criar indicadores de CX que se traduzem em crescimento e fideliza\u00e7\u00e3o<\/p>\n<\/li>\n<\/ul>\n<p>Tamb\u00e9m teremos a presen\u00e7a do CEO e Fundador da E-Xpand Consulting, <strong>George Leite<\/strong> abrindo os debates com o painel:<strong> O Fim do Varejo como Voc\u00ea Conhece: A Era da IA Generativa e o Novo\u00a0Jogo\u00a0do\u00a0Consumo<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Saiba quem estar\u00e1 conosco:<\/h2>\n<p>Multi e Leroy compartilham insights em um painel especial[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;586467&#8243; css=&#8221;&#8221; si_max_width=&#8221;200px&#8221; si_alt_text=&#8221;ai studio logo&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image css=&#8221;&#8221; si_max_width=&#8221;150px&#8221; si_alt_text=&#8221;whatsapp logo&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/Leo-Castilho-Multi.png\" alt=\"Leonardo Castilho\" ><\/div><div class=\"details\"><p class=\"name h5\">Leonardo Castilho<\/p><p class=\"info\">CTO &amp; CX, Grupo Multi<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/Ricardo-Alves-Leroy-Merlin.png\" alt=\"Ricardo Alves\" ><\/div><div class=\"details\"><p class=\"name h5\">Ricardo Alves<\/p><p class=\"info\">Head de Digital, CX e Omnichannel, Leroy Merlin<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/Jules-Sales-Director.png\" alt=\"Julio Cerasi\" ><\/div><div class=\"details\"><p class=\"name h5\">Julio Cerasi<\/p><p class=\"info\">Sales Director CMML, Genesys<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/George-Leite-140x140-1.png\" alt=\"George Leite\" ><\/div><div class=\"details\"><p class=\"name h5\">George Leite<\/p><p class=\"info\">CEO e Fundador da E-Xpand Consulting and Digital Solutions<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section sec_modern_width=&#8221;enable&#8221; 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