{"id":635437,"date":"2026-07-06T12:55:57","date_gmt":"2026-07-06T19:55:57","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/customer-experience-in-insurance-from-cost-center-to-growth-engine"},"modified":"2026-08-04T05:45:29","modified_gmt":"2026-08-04T12:45:29","slug":"customer-experience-in-insurance-from-cost-center-to-growth-engine","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/pt-br\/blog\/post\/customer-experience-in-insurance-from-cost-center-to-growth-engine","title":{"rendered":"Experi\u00eancia do cliente em seguros: De centro de custos a motor de crescimento"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<span data-contrast=\"auto\">H\u00e1 um refr\u00e3o familiar que ou\u00e7o de l\u00edderes de seguros: <\/span><i><span data-contrast=\"auto\">\u201cEstamos indo bem. Por que mudar o que funciona quando estamos lucrando?\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 uma pergunta justa. Sinistralidade e \u00edndice combinado est\u00e1veis. CSAT aceit\u00e1vel. Centrais de atendimento atingindo os SLAs, na maior parte do tempo. No papel, as coisas parecem boas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mas, no mercado atual, \u201cestar bem\u201d \u00e9 frequentemente onde o valor escapa discretamente e onde os l\u00edderes de experi\u00eancia est\u00e3o vencendo em sil\u00eancio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Porque, embora seu neg\u00f3cio possa estar est\u00e1vel, o setor ao seu redor est\u00e1 acelerando.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span class=\"EOP Selected CommentStart SCXW83872282 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><span class=\"TextRun SCXW239344550 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW239344550 BCX0\" data-ccp-parastyle=\"heading 2\">O custo silencioso de ficar parado<\/span><\/span><span class=\"EOP Selected SCXW239344550 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">A maioria das seguradoras n\u00e3o sente press\u00e3o porque algo est\u00e1 quebrado. Elas sentem isso na fric\u00e7\u00e3o:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Corretores alternando entre sistemas <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Clientes repetindo informa\u00e7\u00f5es em v\u00e1rios canais <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Supervisores montando relat\u00f3rios a partir de v\u00e1rias ferramentas <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Equipes de TI mantendo uma infraestrutura antiga que ningu\u00e9m quer mexer<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Poucos novos recursos sendo implantados<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Grandes filas de iniciativas de experi\u00eancia do cliente (CX)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Soa familiar?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essa \u00e9 a realidade de uma pilha fragmentada e legada de central de atendimento e isso \u00e9 mais do que um inconveniente. \u00c9 um freio estrutural ao crescimento.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quando os sistemas n\u00e3o se comunicam entre si, muitas vezes o atendimento fica mais lento, as experi\u00eancias parecem desconectadas e oportunidades de aprofundar relacionamentos s\u00e3o perdidas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">E aqui est\u00e1 a parte mais importante: muitos dos seus concorrentes j\u00e1 est\u00e3o resolvendo isso.<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span class=\"EOP Selected CommentStart SCXW83872282 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><span class=\"TextRun SCXW13362767 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW13362767 BCX0\" data-ccp-parastyle=\"heading 2\">A inova\u00e7\u00e3o <\/span><span class=\"NormalTextRun SCXW13362767 BCX0\" data-ccp-parastyle=\"heading 2\">n\u00e3o est\u00e1<\/span><span class=\"NormalTextRun SCXW13362767 BCX0\" data-ccp-parastyle=\"heading 2\"> desacelerando<\/span><span class=\"NormalTextRun SCXW13362767 BCX0\" data-ccp-parastyle=\"heading 2\"> <\/span><span class=\"NormalTextRun SCXW13362767 BCX0\" data-ccp-parastyle=\"heading 2\">\u2014<\/span><span class=\"NormalTextRun SCXW13362767 BCX0\" data-ccp-parastyle=\"heading 2\"> <\/span><span class=\"NormalTextRun SCXW13362767 BCX0\" data-ccp-parastyle=\"heading 2\">ela est\u00e1<\/span><span class=\"NormalTextRun SCXW13362767 BCX0\" data-ccp-parastyle=\"heading 2\"> se acumulando<\/span><\/span><span class=\"EOP Selected SCXW13362767 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Na Genesys, n\u00e3o estamos apenas melhorando incrementalmente as centrais de atendimento, estamos redefinindo-as. Repensamos as experi\u00eancias de seguros no atendimento de ap\u00f3lices, em sinistros e na venda de novas ap\u00f3lices.<\/span><\/p>\n<h4>1. A ascens\u00e3o da IA ag\u00eantica e dos agentes virtuais<\/h4>\n<p><span data-contrast=\"auto\">A IA em seguros j\u00e1 foi muito al\u00e9m dos simples chatbots. Os agentes virtuais ag\u00eanticos de hoje entendem o contexto, tomam a\u00e7\u00f5es e orquestram resultados entre sistemas. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Eles n\u00e3o apenas desviam chamadas, eles conseguem resolver a inten\u00e7\u00e3o. \u00c9 a experi\u00eancia consultiva que os clientes precisam de profissionais experientes de seguros, e ela est\u00e1 dispon\u00edvel hoje com a Genesys por meio do <\/span><a href=\"https:\/\/www.genesys.com\/pt-br\/capabilities\/virtual-agents\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Genesys Cloud\u2122 Agentic Virtual Agent.<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/p>\n<h4 aria-level=\"3\"><span data-contrast=\"none\">2. Expandindo a expertise em toda a central de atendimento <\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><a href=\"https:\/\/www.genesys.com\/pt-br\/capabilities\/copilots\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Genesys Cloud Copilot<\/span><\/a><span data-contrast=\"auto\"> leva a IA diretamente ao fluxo de trabalho em toda a central de atendimento, oferecendo:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Orienta\u00e7\u00e3o em tempo real para os agentes <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Resumos automatizados e pr\u00f3ximas melhores a\u00e7\u00f5es <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Insights contextuais para supervisores e analistas <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Isso reduz o esfor\u00e7o manual e permite que sua equipe se concentre no que importa: atender os clientes. Sua equipe da linha de frente precisa estar capacitada para resolver os problemas de neg\u00f3cio do cliente, em vez de lutar com sistemas desconectados. O Genesys Cloud Copilot simplifica a administra\u00e7\u00e3o e fornece aos seus agentes e reguladores as informa\u00e7\u00f5es de que precisam para ser bem-sucedidos em cada intera\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><span data-contrast=\"none\">3. Conectando o ecossistema de seguros com integra\u00e7\u00f5es nativas <\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">A Genesys continua investindo em inova\u00e7\u00e3o espec\u00edfica para o setor de seguros, ajudando as seguradoras a modernizar a presta\u00e7\u00e3o de servi\u00e7os e, ao mesmo tempo, reduzir a complexidade ao longo da jornada do cliente. Integra\u00e7\u00f5es incorporadas \u00e0s principais plataformas de seguros tornam poss\u00edvel o seguinte:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Os dados do cliente aparecem instantaneamente durante as intera\u00e7\u00f5es <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Os fluxos de trabalho de sinistros e ap\u00f3lices s\u00e3o executados sem alternar entre sistemas <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">O autoatendimento e o atendimento assistido operam com a mesma base de dados<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Os dados s\u00e3o transmitidos entre sistemas para automa\u00e7\u00e3o, contexto e personaliza\u00e7\u00e3o<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Os resultados falam por si. Resolu\u00e7\u00e3o mais r\u00e1pida. Menos erros. Uma vis\u00e3o \u00fanica. E uma experi\u00eancia drasticamente melhor tanto para agentes quanto para segurados. <\/span><\/p>\n<h4>4. Uma Pr\u00e1tica de Seguros Criada com Prop\u00f3sito<\/h4>\n<p><span data-contrast=\"auto\">A Genesys n\u00e3o est\u00e1 experimentando no setor de seguros, estamos profundamente investidos nele.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De aceleradores pr\u00e9-constru\u00eddos a fluxos de trabalho espec\u00edficos do setor, criamos uma pr\u00e1tica que entende:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Momentos de FNOL (Primeira Notifica\u00e7\u00e3o de Sinistro) <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Complexidade de sinistros <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Nuances regulat\u00f3rias <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">O peso emocional das intera\u00e7\u00f5es com o cliente <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Isso n\u00e3o \u00e9 uma CX gen\u00e9rica. \u00c9 uma orquestra\u00e7\u00e3o de experi\u00eancia espec\u00edfica para seguros. \u00c9 real e amplifica o valor que o sistema retorna.<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span class=\"EOP Selected CommentStart SCXW83872282 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><span class=\"TextRun SCXW220270817 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW220270817 BCX0\" data-ccp-parastyle=\"heading 2\">\u201cEstar bem\u201d pode significar deixar dinheiro na mesa<\/span><\/span><span class=\"EOP Selected SCXW220270817 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Se voc\u00ea est\u00e1 operando um ambiente legado ou fragmentado, quase certamente est\u00e1 com desempenho inferior em \u00e1reas que n\u00e3o aparecem em um painel. Isso pode resultar em: <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Perda de oportunidades de venda cruzada (cross-sell) e venda adicional (upsell)<\/span><\/b><span data-contrast=\"auto\"> devido \u00e0 falta de contexto <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Tempos de atendimento mais longos<\/span><\/b><span data-contrast=\"auto\"> devido a sistemas desconectados <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Experi\u00eancias inconsistentes<\/span><\/b><span data-contrast=\"auto\"> entre canais <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Esgotamento dos funcion\u00e1rios<\/span><\/b><span data-contrast=\"auto\"> devido a fluxos de trabalho ineficientes <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ciclos de inova\u00e7\u00e3o atrasados<\/span><\/b><span data-contrast=\"auto\"> porque a mudan\u00e7a \u00e9 dif\u00edcil<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Custo de propriedade mais alto<\/span><\/b><span data-contrast=\"auto\"> ao considerar recursos adicionais, sobrecarga de software e hardware<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Risco adicional de instabilidade <\/span><\/b><span data-contrast=\"auto\">por mais suporte ao sistema e vulnerabilidades<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Enquanto isso, as plataformas modernas de CX est\u00e3o transformando o contact center de um centro de custos em um motor de crescimento. Embora a Genesys ajude as seguradoras a reduzir a complexidade tecnol\u00f3gica, diminuir os custos operacionais e melhorar a efici\u00eancia, o valor pode se estender muito al\u00e9m da economia de custos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ao equipar os agentes com o contexto, insights e orienta\u00e7\u00f5es certos em cada etapa da jornada do cliente, a Genesys pode ajudar as seguradoras a descobrir oportunidades de gera\u00e7\u00e3o de pr\u00eamios. O resultado pode ser um pr\u00eamio subscrito mais alto por intera\u00e7\u00e3o, melhores taxas de convers\u00e3o, aumento no n\u00famero de ap\u00f3lices e relacionamentos mais fortes com os clientes, tudo isso proporcionando uma experi\u00eancia mais integrada.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A plataforma Genesys Cloud combina IA, orquestra\u00e7\u00e3o de jornadas e modelos flex\u00edveis de inova\u00e7\u00e3o para redefinir o que um contact center pode fazer. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ent\u00e3o, a verdadeira quest\u00e3o n\u00e3o \u00e9 <\/span><i><span data-contrast=\"auto\">\u201cPor que mudar?\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9 <\/span><i><span data-contrast=\"auto\">\u201cO que estamos deixando de ganhar por n\u00e3o mudar?\u201d<\/span><\/i>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span class=\"TextRun SCXW83872282 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW83872282 BCX0\" data-ccp-parastyle=\"heading 3\"><span class=\"TextRun SCXW257199888 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257199888 BCX0\" data-ccp-parastyle=\"heading 3\"><span class=\"TextRun SCXW85000872 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW85000872 BCX0\" data-ccp-parastyle=\"heading 3\"><span class=\"TextRun SCXW35946742 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW35946742 BCX0\" data-ccp-parastyle=\"heading 2\"><span class=\"TextRun SCXW138057031 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW138057031 BCX0\" data-ccp-parastyle=\"heading 2\">A realidade dentro do contact center<\/span><\/span><span class=\"EOP Selected SCXW138057031 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Em muitos ambientes legados, os agentes gastam tempo precioso procurando informa\u00e7\u00f5es em v\u00e1rios sistemas, enquanto o trabalho p\u00f3s-atendimento consome horas que poderiam ser dedicadas ao atendimento aos clientes. Os supervisores muitas vezes dependem de relat\u00f3rios com atraso ou incompletos, o que dificulta identificar oportunidades de coaching e resolver problemas antes que impactem o desempenho.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A Orquestra\u00e7\u00e3o de Experi\u00eancias com IA pode mudar fundamentalmente essa din\u00e2mica. Ela foi projetada para que o conhecimento e o contexto relevante do cliente possam ser apresentados automaticamente no fluxo de trabalho, reduzindo o esfor\u00e7o necess\u00e1rio para resolver as intera\u00e7\u00f5es. As conversas podem ser resumidas em tempo real, minimizando tarefas administrativas e permitindo que os agentes se concentrem no cliente. Ao mesmo tempo, os supervisores ganham visibilidade imediata sobre tend\u00eancias de desempenho e insights operacionais, criando oportunidades para um coaching mais proativo e para a otimiza\u00e7\u00e3o cont\u00ednua em todo o contact center. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">O Genesys Cloud Agent Copilot<\/span><span data-contrast=\"auto\"> sozinho pode reduzir atritos ao fornecer a informa\u00e7\u00e3o certa no momento certo, sem que o agente precise procur\u00e1-la. Isso n\u00e3o \u00e9 um aprimoramento incremental; \u00e9 uma transforma\u00e7\u00e3o real e um al\u00edvio para equipes sobrecarregadas que precisam de tecnologia para simplificar seu trabalho.<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span class=\"EOP Selected CommentStart SCXW83872282 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><span class=\"TextRun SCXW98980336 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW98980336 BCX0\" data-ccp-parastyle=\"heading 2\">Por que a Genesys<\/span><span class=\"NormalTextRun SCXW98980336 BCX0\" data-ccp-parastyle=\"heading 2\"> <\/span><span class=\"NormalTextRun SCXW98980336 BCX0\" data-ccp-parastyle=\"heading 2\">\u2014<\/span><span class=\"NormalTextRun SCXW98980336 BCX0\" data-ccp-parastyle=\"heading 2\"> <\/span><span class=\"NormalTextRun SCXW98980336 BCX0\" data-ccp-parastyle=\"heading 2\">E por que agora<\/span><\/span><span class=\"EOP Selected SCXW98980336 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">\u00c0 medida que as seguradoras avaliam a pr\u00f3xima gera\u00e7\u00e3o de plataformas de experi\u00eancia do cliente, a Genesys continua se destacando por v\u00e1rias raz\u00f5es fundamentais. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span data-contrast=\"none\">Escala e presen\u00e7a<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Apoiamos algumas das maiores seguradoras do mundo, em todas as linhas de neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span data-contrast=\"none\">Velocidade de inova\u00e7\u00e3o<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Da IA ag\u00eantica \u00e0s integra\u00e7\u00f5es setoriais, a inova\u00e7\u00e3o n\u00e3o \u00e9 apenas um plano de a\u00e7\u00e3o, ela j\u00e1 est\u00e1 em produ\u00e7\u00e3o, e esse \u00e9 o mindset da Genesys.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span data-contrast=\"none\">Profundidade da plataforma<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Isso n\u00e3o \u00e9 um mosaico de ferramentas. \u00c9 uma plataforma unificada constru\u00edda para a Orquestra\u00e7\u00e3o de Experi\u00eancias com IA.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span data-contrast=\"none\">Inova\u00e7\u00e3o cont\u00ednua<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Continuamos liderando nosso setor em investimentos em experi\u00eancia do cliente, que \u00e9 a pr\u00f3xima fronteira em que acreditamos que as seguradoras ir\u00e3o competir.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4 aria-level=\"3\"><span data-contrast=\"none\">Alinhamento com o setor<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">N\u00f3s n\u00e3o apenas entendemos contact centers. N\u00f3s entendemos seguros.<\/span>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><span class=\"EOP Selected CommentStart SCXW83872282 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><span class=\"EOP Selected SCXW98980336 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\"><span class=\"TextRun SCXW208212177 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW208212177 BCX0\" data-ccp-parastyle=\"heading 2\">O caso para ir al\u00e9m de &quot;estamos indo bem&quot;<\/span><\/span><span class=\"EOP Selected SCXW208212177 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Se a sua empresa est\u00e1 \u201cindo bem\u201d, provavelmente voc\u00ea tem uma base s\u00f3lida, mas h\u00e1 uma enorme oportunidade de passar de uma opera\u00e7\u00e3o razo\u00e1vel para atuar como l\u00edder do setor. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No setor de seguros, acreditamos que a diferen\u00e7a entre <\/span><i><span data-contrast=\"auto\">razo\u00e1vel<\/span><\/i><span data-contrast=\"auto\"> e <\/span><i><span data-contrast=\"auto\">excepcional<\/span><\/i><span data-contrast=\"auto\"> \u00e9 onde reside a vantagem competitiva. Ser l\u00edder do setor pode gerar retorno em termos de maior reten\u00e7\u00e3o, menor \u00edndice combinado e de despesas, e maior lucratividade. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Oferecer uma experi\u00eancia moderna ao cliente n\u00e3o significa consertar o que est\u00e1 quebrado.<\/span><br \/>\n<span data-contrast=\"auto\">Significa desbloquear o que hoje est\u00e1 fora de alcance: <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Crescimento mais r\u00e1pido <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Maior fidelidade do cliente <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Opera\u00e7\u00f5es mais eficientes <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Uma for\u00e7a de trabalho capacitada, n\u00e3o exausta <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">E, o mais importante: experi\u00eancias que parecem sem esfor\u00e7o para os seus clientes. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As seguradoras mais bem posicionadas para vencer na pr\u00f3xima d\u00e9cada n\u00e3o ser\u00e3o aquelas que esperaram as coisas quebrarem.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ser\u00e3o aquelas que perceberam que \u201cestar indo bem\u201d era o momento perfeito para melhorar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se voc\u00ea&#39;est\u00e1 avaliando como desbloquear novas oportunidades de crescimento, efici\u00eancia e fideliza\u00e7\u00e3o de clientes, explore como <\/span><a href=\"https:\/\/www.genesys.com\/pt-br\/solutions\/insurance\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">a Genesys ajuda seguradoras a reimaginar experi\u00eancias em todas as etapas da jornada do cliente.<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"> <\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]H\u00e1 um refr\u00e3o familiar que ou\u00e7o de l\u00edderes de seguros: \u201cEstamos indo bem. Por que mudar o que funciona quando estamos lucrando?\u201d \u00c9 uma pergunta justa. Sinistralidade e \u00edndice combinado est\u00e1veis. CSAT aceit\u00e1vel. Centrais de atendimento atingindo os SLAs, na maior parte do tempo. No papel, as coisas parecem boas.\u00a0 Mas, no mercado [&hellip;]<\/p>\n","protected":false},"author":1132,"featured_media":630782,"template":"","tax_priority":[],"tax_blogtype":[17754],"tax_blogcategory":[15941,18476,18673],"tax_contenttheme":[14924],"tax_bundle":[],"tax_contenttheme2":[16142],"tax_capability_sitewide":[18162,16208,18320],"tax_products_programs":[16488,17539],"tax_buying_job":[16623,16662],"tax_buyer_persona":[16877],"tax_sector":[17043,16945,16985,17019,16958,17057],"tax_segment":[17097,17107,17140],"class_list":["post-635437","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_blogtype-genesys-pt-br","tax_blogcategory-ai-and-machine-learning-pt-br","tax_blogcategory-experience-orchestration-pt-br","tax_blogcategory-industries-zh-tw-pt-br","tax_contenttheme-grow-your-business-pt-br","tax_contenttheme2-improve-customer-experience-pt-br","tax_capability_sitewide-cloud-migration-pt-br","tax_capability_sitewide-ai-and-automation-pt-br","tax_capability_sitewide-journey-management-pt-br","tax_products_programs-genesys-ai-pt-br","tax_products_programs-genesys-cloud-cx-pt-br","tax_buying_job-job-1-problem-identification-pt-br","tax_buying_job-job-2-solution-exploration-pt-br","tax_buyer_persona-business-pt-br","tax_sector-retail-pt-br","tax_sector-financial-pt-br","tax_sector-industrial-pt-br","tax_sector-public-pt-br","tax_sector-healthcare-pt-br","tax_sector-technology-pt-br","tax_segment-enterprise-pt-br","tax_segment-midsized-pt-br","tax_segment-smb-pt-br","tax_content_type-blog-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/blog\/635437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/users\/1132"}],"version-history":[{"count":4,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/blog\/635437\/revisions"}],"predecessor-version":[{"id":635441,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/blog\/635437\/revisions\/635441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media\/630782"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/media?parent=635437"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_priority?post=635437"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_blogtype?post=635437"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_blogcategory?post=635437"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_contenttheme?post=635437"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_bundle?post=635437"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_contenttheme2?post=635437"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_capability_sitewide?post=635437"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_products_programs?post=635437"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_buying_job?post=635437"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_buyer_persona?post=635437"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_sector?post=635437"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/pt-br\/wp-json\/wp\/v2\/tax_segment?post=635437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}