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Genesys PureCloud Now Integrates with Amazon Lex to Drive Next Generation Customer Experience Through AI-Powered Natural Language Understanding

Customers benefit from more efficient IVR routing, improved first call resolution, and increased customer satisfaction

LAS VEGAS, Nov. 27, 2017 /PRNewswire/ -- Genesys® (, a global leader in omnichannel customer experience and contact center solutions, will debut a new integration between its cloud customer engagement solution Genesys PureCloud and Amazon Lex at the annual AWS re:Invent conference. By leveraging artificial intelligence (AI), this integration will enable businesses to more easily build and maintain conversational interactive voice response (IVR) flows that route callers more efficiently, with the goal of enhancing the customer experience.

2017 Genesys logo (PRNewsFoto/Genesys)

PureCloud customers can now take advantage of the capability of Amazon Lex to better understand natural language, which enables IVR flows to recognize not only what consumers are saying, but also their intent. This deepened understanding means that when consumers reach out to a company, they are more likely to be directed to the appropriate resource the first time without error, resulting in improved first-call resolution by contact center agents.

The integrated solution will also allow businesses to consolidate multiple interactions into a single flow that can be applied over different self-service channels, reducing the number of call flows a business will need to maintain and simplifying contact center administration and support.

"We are excited to see our collaboration with Genesys extend even deeper by combining its best-in-class cloud customer engagement solution with the AI-powered, natural language understanding capabilities of Amazon Lex," said Swami Sivasubramanian, Vice President of Amazon AI, Amazon Web Services, Inc. "Through PureCloud, Genesys is allowing companies of any size to adopt AI via Amazon Lex as a tool for enhancing the customer experiences they can create."

"As a global leader in customer experience technology, Genesys has a long history of successfully teaming with the world's most innovative companies, like Amazon Web Services (AWS)," said Executive Vice President of Genesys PureCloud, Olivier Jouve. "We are deepening our collaboration with AWS once again through the new PureCloud integration with Amazon Lex. It provides businesses another way to improve customer satisfaction by enhancing IVR routing, shortening call-time, and making management easier."

This new integration will be available to customers in 2018 as the latest collaboration between Genesys and AWS. Launched in 2015, PureCloud was the first cloud platform built atop AWS using microservice architecture. In addition, through PureCloud, Genesys has contributed to other AWS services, such as Amazon DynamoDB Accelerator (DAX) and Amazon Elasticsearch Service.

Genesys made this announcement during AWS re:Invent 2017, taking place Nov. 27Dec. 1 in Las Vegas. Contact center managers and other conference participants can learn more about how PureCloud works with Amazon Lex to simplify their responsibilities by attending a breakout session titled "MCL207: Amazon Lex Integration with IVR." It will be held at The Venetian on Nov. 28 at 4 p.m.

About Genesys
Genesys® powers more than 25 billion of the world's best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in more than 100 countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement because they perform equally well across channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering. Visit on Twitter, Facebook, YouTube, LinkedIn and the Genesys blog.

Rachel Faulkner
Senior Manager, PR
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+1 317-715-8109

Lisa Hawes
Sterling Communications
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+1 408-395-5500


SOURCE Genesys