{"id":628253,"date":"2025-10-03T13:21:22","date_gmt":"2025-10-03T20:21:22","guid":{"rendered":"https:\/\/www.genesys.com\/webinars\/how-a-unified-customer-view-helped-aia-new-zealand-level-up-service"},"modified":"2026-06-10T08:40:42","modified_gmt":"2026-06-10T15:40:42","slug":"how-a-unified-customer-view-helped-aia-new-zealand-level-up-service","status":"publish","type":"webinars","link":"https:\/\/www.genesys.com\/ko-kr\/webinars\/how-a-unified-customer-view-helped-aia-new-zealand-level-up-service","title":{"rendered":"AIA New Zealand\uac00 \ud1b5\ud569 \uace0\uac1d \ubdf0\ub85c \uc11c\ube44\uc2a4 \uc218\uc900\uc744 \ud5a5\uc0c1\ud55c \ubc29\ubc95"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;mb-1&#8243;]<\/p>\n<p class=\"pre_h1\"><strong>\uc628\ub514\ub9e8\ub4dc \uc6e8\ube44\ub098<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>AIA New Zealand\uac00 \ud1b5\ud569 \uace0\uac1d \ubdf0\ub85c \uc11c\ube44\uc2a4 \uc218\uc900\uc744 \ud5a5\uc0c1\ud55c \ubc29\ubc95<\/h1>\n<p>\ub274\uc9c8\ub79c\ub4dc \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc0dd\uba85\ubcf4\ud5d8 \ubc0f \uac74\uac15\ubcf4\ud5d8 \ud68c\uc0ac\uc778 AIA New Zealand\ub294 \uc644\ubcbd\ud558\uac8c \ud1b5\ud569\ub41c CX \ubc0f CRM \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud3c9\uade0 \uc0c1\ub2f4 \ucc98\ub9ac \uc2dc\uac04\uc744 \uac1c\uc120\ud558\uace0, \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0, \uc2e4\uc2dc\uac04 \ubcf4\uace0\ub97c \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \ubc29\ubc95\uc744 \ud655\uc778\ud574 \ubcf4\uc138\uc694.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_id=&#8221;form&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5&#8243;]<div class=\"eloq_form elq-container gmkto_form_type_ gmkto_format_vertical\"><form method=\"post\" name=\"MasterLeadIntakeForm\" action=\"https:\/\/s1260946616.t.eloqua.com\/e\/f2\" data-proc=\"page\" data-ppcount=\"6\" onsubmit=\"return proc_submit(this);\" class=\"beam-form elq-form init webinarform yesknown yesprefill yespp strict-check\"  ><div id=\"known_person\" style=\"display:none;\"><p class=\"welcome_user\"><span id=\"welcome_person\">Welcome back<\/span> <span id=\"person_info\"><span class=\"person_first\"><\/span>&nbsp;<span class=\"person_last\"><\/span><\/span><\/p><p class=\"delete_button\"><a class=\"deletemyrecord\">\ubcf8\uc778\uc774 \uc544\ub2c8\uc138\uc694?<\/a><\/p>\n    <div class=\"form-row cb_available white-box work-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"secondaryEmailAddress1\" id=\"fe644\" value=\"\" placeholder=\"Please provide your work email\">\n        <label for=\"fe644\">Please provide your work email<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><\/div><input value=\"MasterLeadIntakeForm\" type=\"hidden\" name=\"elqFormName\"><input value=\"1260946616\" type=\"hidden\" name=\"elqSiteId\"><input name=\"elqCampaignId\" type=\"hidden\"><input type=\"hidden\" name=\"elqCustomerGUID\" value=\"\"><input type=\"hidden\" name=\"elqCookieWrite\" value=\"0\"><input type=\"hidden\" name=\"client_ip_address\" id=\"fe449\" value=\"\"><div class=\"fields\"><input type=\"hidden\" name=\"CID\" id=\"fe198\" value=\"701Ht000001CUQOIA4\"><input type=\"hidden\" name=\"CID_STATUS\" id=\"fe281\" value=\"Attended On-Demand\"><input type=\"hidden\" name=\"redirect_url\" id=\"fe217\" value=\"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/webinars\/628253?thankyou=628253&page_type=webinars&page_attr=Video%3BBest%20Practice%3BCustomer\"><input type=\"hidden\" name=\"landing_page_url\" id=\"fe204\" value=\"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/webinars\/628253\"><input type=\"hidden\" name=\"post_type\" id=\"fe448\" value=\"ondemand-webinar\"><input type=\"hidden\" name=\"integration\" id=\"fe362\" value=\"\"><input type=\"hidden\" name=\"language_code\" id=\"fe479\" value=\"ko-kr\"><input type=\"hidden\" name=\"full_url\" id=\"fe983\" value=\"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/webinars\/628253\"><input type=\"hidden\" name=\"post_id\" id=\"fe984\" value=\"628253\">\n    <div class=\"form-row row-email el_field form-floating\">\n        <input type=\"email\" class=\"form-control el_field elq-item-input required\" name=\"emailAddress\" id=\"fe192\" value=\"\" aria-label=\"\uc774\uba54\uc77c \uc8fc\uc18c\" placeholder=\"\uc774\uba54\uc77c \uc8fc\uc18c\">\n        <label for=\"fe192\">\uc774\uba54\uc77c \uc8fc\uc18c<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available  required\" name=\"firstName\" id=\"fe190\" value=\"\" placeholder=\"\uc774\ub984\">\n        <label for=\"fe190\">\uc774\ub984<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required\" name=\"lastName\" id=\"fe191\" value=\"\" placeholder=\"\uc131\">\n        <label for=\"fe191\">\uc131<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row form-floating el_field\">\n        <input type=\"tel\" class=\"form-control el_field elq-item-input required pre-exclude\" name=\"busPhone\" id=\"fe215\" value=\"\" placeholder=\"\ud734\ub300\ud3f0 \ubc88\ud638\">\n        <label for=\"fe215\">\ud734\ub300\ud3f0 \ubc88\ud638<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row 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class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe218\" name=\"jobFunction1\" data-value=\"\">\n            <option selected=\"\" value=\"\"><\/option>\n            <option value=\"Claims\">\uccad\uad6c<\/option><option value=\"Collections\">\uc218\uae08<\/option><option value=\"Contact Center Management\">\ucee8\ud0dd\uc13c\ud130 \uad00\ub9ac<\/option><option value=\"Customer Experience\">\uace0\uac1d \uacbd\ud5d8<\/option><option value=\"Customer Service\">\uace0\uac1d \uc11c\ube44\uc2a4<\/option><option value=\"Ecommerce\/Digital Channels\">\uc804\uc790 \uc0c1\uac70\ub798\/\ub514\uc9c0\ud138 \ucc44\ub110<\/option><option value=\"Finance\">\uc7ac\ubb34<\/option><option value=\"Human Resources\">\uc778\uc0ac<\/option><option value=\"Influencer\">\uc778\ud50c\ub8e8\uc5b8\uc11c<\/option><option value=\"Information Technology\">\uc815\ubcf4 \uae30\uc220<\/option><option value=\"IT Architecture\">IT \uc544\ud0a4\ud14d\ucc98<\/option><option value=\"IT Infrastructure\">IT \uc778\ud504\ub77c<\/option><option value=\"IVR\">IVR<\/option><option value=\"Marketing\">\ub9c8\ucf00\ud305<\/option><option value=\"Operations \/ Process Management\">\uc6b4\uc601\/\ud504\ub85c\uc138\uc2a4 \uad00\ub9ac<\/option><option value=\"Production Management\">\uc0dd\uc0b0 \uad00\ub9ac<\/option><option value=\"Purchasing\">\uad6c\ub9e4<\/option><option value=\"Sales\">\uc601\uc5c5<\/option><option value=\"Unknown\">Unknown<\/option>\n        <\/select>\n        <label for=\"fe218\">\uc5c5\ubb34 \uc601\uc5ed<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"company\" id=\"fe193\" value=\"\" 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class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"website1\" id=\"fe801\" value=\"\" placeholder=\"\ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8 \uc8fc\uc18c\">\n        <label for=\"fe801\">\ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8 \uc8fc\uc18c<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <input type=\"text\" class=\"form-control el_field elq-item-input cb_available required eloq_ppe\" name=\"title\" id=\"fe220\" value=\"\" placeholder=\"\uc9c1\uae09\">\n        <label for=\"fe220\">\uc9c1\uae09<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe221\" name=\"industry1\" data-value=\"\">\n            <option value=\"\" ><\/option>\n            <option value=\"Banking\">\ubc45\ud0b9<\/option><option value=\"Business Services\">\ube44\uc988\ub2c8\uc2a4 \uc11c\ube44\uc2a4(BPO)<\/option><option value=\"Capital Markets\">Capital Markets<\/option><option value=\"Communications\">Communications<\/option><option value=\"Consumer Products\">Consumer Products<\/option><option value=\"Defense & Intelligence\">Defense & Intelligence<\/option><option value=\"Education & Non-Profit\">Education & Non-Profit<\/option><option value=\"Energy & Utilities\">Energy & Utilities<\/option><option value=\"Entertainment\">\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/option><option value=\"Government\">\uc815\ubd80 \uae30\uad00<\/option><option value=\"Insurance\">\ubcf4\ud5d8<\/option><option value=\"Life Sciences\">Life Sciences<\/option><option value=\"Logistics\">Logistics<\/option><option value=\"Manufacturing\">Manufacturing<\/option><option value=\"Payors\">Payors<\/option><option value=\"Providers\">Providers<\/option><option value=\"Retailers\">Retailers<\/option><option value=\"Technology\">\uae30\uc220<\/option><option value=\"Travel & Hospitality\">Travel & Hospitality<\/option><option value=\"Retail Banking\">Retail Banking<\/option><option value=\"Other\">\uae30\ud0c0<\/option>\n        <\/select>\n        <label for=\"fe221\">\uc0b0\uc5c5<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div>\n    <div class=\"form-row cb_available eloq_ppe el_field form-floating\">\n        <select class=\"form-select el_field elq-item-select cb_available required eloq_ppe\" id=\"fe222\" name=\"levelofInterest1\" data-value=\"\">\n            <option value=\"\"><\/option>\n            <option value=\"Just researching\">\ub2e8\uc21c \ub9ac\uc11c\uce58<\/option><option value=\"Gathering business requirements\">\ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d \uc218\uc9d1<\/option><option value=\"Comparing 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\uc5c6\uc74c<\/option><option value=\"Don't Know\">\ubaa8\ub984<\/option>\n        <\/select>\n        <label for=\"fe225\">\uc0c1\ub2f4\uc11d \uc218<span class=\"required-asterisk\">*<\/span><\/label>\n    <\/div><div class=\"form-check single-checkbox-row form-row gdpr-field white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"explicitConsentEmailPhone\" id=\"fe224\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe224\">\ub124. Genesys \uc815\ubcf4\ub97c \uc774\uba54\uc77c \ub610\ub294 \uc804\ud654\ub97c \ud1b5\ud574 \uc81c\uacf5 \ubc1b\uaca0\uc2b5\ub2c8\ub2e4.<\/label><\/div><div class=\"single-checkbox-row form-row white-box \"><input type=\"checkbox\" class=\"el_field eloq_ppe\" name=\"contactMe\" id=\"fe509\" val=\"\"><label class=\"checkbox-aligned elq-item-label\" for=\"fe509\">\uc81c\ub124\uc2dc\uc2a4\ucf54\ub9ac\uc544\ub85c\ubd80\ud130 \uc5f0\ub77d\ubc1b\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/label><\/div><input type=\"hidden\" data-query=\"utm_medium\" name=\"utm_medium\" id=\"fe199\" value=\"\"><input type=\"hidden\" data-query=\"utm_source\" name=\"utm_source\" id=\"fe200\" value=\"\"><input type=\"hidden\" data-query=\"utm_campaign\" name=\"utm_campaign\" id=\"fe201\" value=\"\"><input type=\"hidden\" data-query=\"utm_term\" name=\"utm_term\" id=\"fe202\" value=\"\"><input type=\"hidden\" data-query=\"utm_content\" name=\"utm_content\" id=\"fe203\" value=\"\"><input type=\"hidden\" data-query=\"ost_tool\" name=\"ost_tool\" id=\"fe293\" value=\"\"><input type=\"hidden\" data-query=\"ost_campaign\" name=\"ost_campaign\" id=\"fe294\" value=\"\"><input type=\"hidden\" data-query=\"ost_content\" name=\"ost_content\" id=\"fe295\" value=\"\"><input type=\"hidden\" data-query=\"blaid\" name=\"eloquaBLAID_c\" id=\"fe3099\" value=\"\"><input type=\"hidden\" data-query=\"gclid\" name=\"gCLID1\" id=\"fe283\" value=\"\"><input type=\"hidden\" data-query=\"mkwid\" name=\"mKWID1\" id=\"fe678\" value=\"\"><input type=\"hidden\" name=\"gAClientID1\" id=\"fe284\" value=\"\"><input type=\"hidden\" name=\"noteCreatorTitle1\" id=\"fe313\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderDefault\" id=\"fe286\" value=\"OFF\"><input type=\"hidden\" name=\"webContentAutoResponderTitle\" id=\"fe287\" value=\"\"><input type=\"hidden\" name=\"webContentAutoResponderURL\" id=\"fe288\" value=\"\"><input type=\"hidden\" name=\"noteCreator2\" id=\"fe478\" value=\"\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceResult1\" id=\"fe640\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceFlags1\" id=\"fe641\" value=\"OFF\"><input type=\"hidden\" class=\"yesprefill\" name=\"neverbounceSuggestedCorrection1\" id=\"fe642\" value=\"6sense\"><input type=\"hidden\" name=\"clearbitPersonID1\" id=\"fe630\" value=\"\"><input type=\"hidden\" name=\"clearbitFieldCount1\" id=\"fe633\" value=\"\"><input type=\"hidden\" name=\"clearbitTitle1\" id=\"fe646\" value=\"\"><input type=\"hidden\" name=\"clearbitRole1\" id=\"fe631\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployees1\" id=\"fe647\" value=\"\"><input type=\"hidden\" name=\"clearbitNumberofEmployeesRange1\" id=\"fe648\" value=\"\"><input type=\"hidden\" name=\"clearbitWebsite1\" id=\"fe802\" value=\"\"><input type=\"hidden\" name=\"browserUserAgent\" id=\"fe3319\" value=\"\"><input type=\"text\" class=\"honeypp\" name=\"honeypp\" id=\"honeypp\" value=\"\" ><input role=\"button\" aria-label=\"\uc9c0\uae08 \uc2dc\uccad\ud558\uae30\" type=\"Submit\" class=\"submit-button-style btn btn-primary \" value=\"\uc9c0\uae08 \uc2dc\uccad\ud558\uae30\" id=\"fe195\"><div class=\"loading\"><\/div><div class=\"gdpr-field form-row white-box legal\"><span>By providing your information, you agree to our <a href=\"https:\/\/www.genesys.com\/company\/legal\/privacy-policy\" target=\"_blank\">privacy policy<\/a>.<\/span><\/div><\/div><\/form><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Genesys\uc758 \u201c\uace0\uac1d \uacbd\ud5d8 \ud604\ud669\u201d \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc18c\ube44\uc790\uc758 97%\uac00 \uac19\uc740 \ub9d0\uc744 \ubc18\ubcf5\ud558\uc9c0 \uc54a\uace0 \ucc44\ub110\uc744 \uc774\ub3d9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc CX \ub9ac\ub354\uc758 84%\ub294 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Okulicz\" ><\/div><div class=\"details\"><p class=\"name h5\">David Okulicz<\/p><p class=\"info\">Kytec, CEO<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"component-bio\"><div class=\"identity d-flex align-items-center mb-1\"><div class=\"photo-container rounded-circle overflow-auto me-1\"><img decoding=\"async\" width=\"97px\" height=\"97px\" src=\"https:\/\/www.genesys.com\/media\/340x340-Headshot-Hannah-Brown-Salesforce.png\" alt=\"Hannah Brown\" ><\/div><div class=\"details\"><p class=\"name h5\">Hannah Brown<\/p><p class=\"info\">Salesforce, RVP, Strategic Partnerships<\/p><\/div><\/div><div class=\"bio\"><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section background_color=&#8221;bgc-lgray&#8221; flair=&#8221;%5B%7B%22hide_mobile%22%3A%22yes%22%7D%5D&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column 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width=\"1\/2\"][vc_column_text css=\".vc_custom_1718633767899{margin-bottom: 10px !important;}\"]\r\n<p class=\"pre_h1\">On-demand webinar<\/p>\r\n[\/vc_column_text][vc_column_text css=\".vc_custom_1731427719951{margin-bottom: 20px !important;}\"]\r\n<h1 class=\"h2\">AAA Washington: Unifying the contact center and CRM for better customer experiences<\/h1>\r\n[\/vc_column_text][vc_column_text css=\"\"]Discover how AAA Washington is transforming contact center operations, elevating customer interactions and reducing total cost of ownership (TCO) with CX Cloud from Genesys and Salesforce[\/vc_column_text][\/vc_column][vc_column width=\"1\/2\" el_id=\"form\" offset=\"vc_col-lg-offset-1 vc_col-lg-5\"][mktoform form_p_target=\"custom\" cta_button=\"Watch now\" form_known=\"noknown\" form_reach=\"noreach\" form_type=\"advanced\" 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cms_hold=\"RG\" cid_id=\"7014X000003AgAJQA0\" url=\"https:\/\/www.genesys.com\/campaign\/aaa-washington-unifying-the-contact-center-and-crm-for-better-customer-experiences-thank-you\"][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=\"1\/2\"][vc_column_text css=\"\"]AAA Washington faced multiple challenges with legacy systems that hindered customer service efficiency and created silos within its different lines of business. Leveraging the power of CX Cloud from Genesys and Salesforce, AAA Washington is eliminating disparate systems, improving customer satisfaction and increasing operational efficiency.\r\n\r\nJoin Naila Mendenhall, IT Program Manager at AAA Washington, and discover how CX Cloud from Genesys and Salesforce is empowering the organization to break down silos, enhance cross-team collaboration and deliver superior customer experiences. 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