{"id":626767,"date":"2026-06-08T07:23:47","date_gmt":"2026-06-08T14:23:47","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/5-brands-using-ai-to-scale-efficiency-without-sacrificing-experience-quality"},"modified":"2026-06-09T12:03:33","modified_gmt":"2026-06-09T19:03:33","slug":"5-brands-using-ai-to-scale-efficiency-without-sacrificing-experience-quality","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/ko-kr\/blog\/post\/5-brands-using-ai-to-scale-efficiency-without-sacrificing-experience-quality","title":{"rendered":"AI\ub85c \uace0\uac1d \uacbd\ud5d8\uacfc \uc6b4\uc601 \ud6a8\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 5\ub300 \ube0c\ub79c\ub4dc \uc0ac\ub840"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<span data-contrast=\"auto\">\uc0b0\uc5c5\uc744 \ub9c9\ub860\ud558\uace0 \ubaa8\ub4e0 \uae30\uc5c5\uc740 \ub354 \ub9ce\uc740 \uc778\ud130\ub799\uc158\uc744 \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ucc98\ub9ac\ud558\uace0, \ube44\uc6a9\uc744 \uc808\uac10\ud558\uba70, \ub354 \ube60\ub974\uac8c \ud601\uc2e0\ud574\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc11c\ube44\uc2a4 \ud488\uc9c8\uc774 \uc870\uae08\uc774\ub77c\ub3c4 \ub5a8\uc5b4\uc9c4\ub2e4\uba74 \uace0\uac1d\uc740 \uc6a9\ub0a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8216;\uc11c\ube44\uc2a4 \ud488\uc9c8 \ud5a5\uc0c1&#8217;\uacfc &#8216;\ud6a8\uc728\uc801\uc778 \uc6b4\uc601&#8217;\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uacfc\uc81c\ub97c \ud558\ub098\uc758 \uc194\ub8e8\uc158\uc73c\ub85c \ud574\uacb0\ud558\uae30 \uc5b4\ub824\uc6b4 \uae30\uc5c5\ub4e4\uc740 \uc808\ucda9\uc810\uc744 \ucc3e\uace0\uc790 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc5d0 \uc9d1\uc911\ud558\ub2e4 \ubcf4\uba74 \uc778\ud130\ub799\uc158\uc744 \uc11c\ub450\ub974\uac8c \ub418\uace0, \uc5ec\uc815\uc740 \ud30c\ud3b8\ud654\ub418\uace0, \uace0\uac1d\uc740 \uc88c\uc808\ud558\uba70, \uc9c1\uc6d0\uc740 \ubc88\uc544\uc6c3 \uc704\ud5d8\uc5d0 \ub178\ucd9c\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \ud488\uc9c8\uc5d0 \uc9d1\uc911\ud558\uba74 \ube44\uc6a9\uc740 \uc624\ub974\uace0 \ud655\uc7a5\uc131\uc740 \ud55c\uacc4\uc5d0 \uc774\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \ub4f1\uc7a5\uc73c\ub85c \uc774\ub7ec\ud55c \uacfc\uc81c\ub294 \ud574\uacb0\uc758 \uc2e4\ub9c8\ub9ac\ub97c \ucc3e\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc55e\uc11c \uac00\ub294 \uae30\uc5c5\uacfc \uc870\uc9c1\uc740 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc6b4\uc601 \ubaa8\ub378\uc744 \ub3c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c, \ud504\ub85c\uc138\uc2a4, \uac70\ubc84\ub10c\uc2a4, \uc2dc\uc2a4\ud15c\uc744 \uc815\ub82c\ud558\uace0 \uc870\uc815\ud558\uc5ec \uacbd\ud5d8\uc744 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\ud558\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 AI \uae30\ubc18 \ubaa8\ub378\uc774 \ubc14\ub85c \uadf8\uac83\uc785\ub2c8\ub2e4. \uc774\ub4e4 \uae30\uc5c5\uc740 \uc9c0\ub2a5\ud615 \uc140\ud504 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc77c\uc0c1\uc801\uc778 \uace0\uac1d \ubb38\uc758\ub97c \uacf5\uac10\uc801\uc774\uba74\uc11c\ub3c4 \ud6a8\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud569\ub2c8\ub2e4. \ub610\ud55c \ucf54\ud30c\uc77c\ub7ff\uc744 \ud1b5\ud574 \uc0c1\ub2f4\uc0ac\uc5d0\uac8c \uc801\uc808\ud55c \uc9c0\uc2dd\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc548\ub0b4\ud558\uc5ec \uc778\uc9c0 \ubd80\ub2f4\uc744 \uc904\uc774\uba70, \uace0\uac1d\uc774 \ucd5c\uc0c1\uc758 \uacb0\uacfc\uc5d0 \ub354 \ube60\ub974\uac8c \uc774\ub97c \uc218 \uc788\ub3c4\ub85d \uc5ec\uc815\uc744 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c \uae30\uc5c5\uc5d0\ub294 \uacf5\ud1b5\uc801\uc778 \ud328\ud134\uc774 \uc788\uc2b5\ub2c8\ub2e4. AI\ub97c \ud2b9\uc815 \uc6a9\ub3c4\ub85c \ud2b9\uc815 \uc9c0\uc810\uc5d0\ub9cc \ud65c\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc2dc\uc791 \ub2e8\uacc4\ubd80\ud130 \uc644\uc804\ud55c \uac70\ubc84\ub10c\uc2a4\ub97c \uac16\ucd94\uace0, \ucc44\ub110\uacfc \uc6cc\ud06c\ud50c\ub85c\uc6b0, \uc778\ud130\ub799\uc158 \uc804\ubc18\uc5d0 \uc5d4\ub4dc \ud22c \uc5d4\ub4dc \ubc29\uc2dd\uc73c\ub85c AI\ub97c \uc801\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8(CX) \uae30\uc220 \uc2a4\ud0dd\uc744 \ub2e8\uc21c\ud654\ud558\uace0, \uc0c1\ub2f4\uc0ac \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uba70, \uace0\uac1d\uc774 \uccab \ubc88\uc9f8 \uc2dc\ub3c4\uc5d0\uc11c \ud544\uc694\ud55c \uac83\uc744 \ub354 \uc27d\uac8c \uc5bb\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \ud0c1\uc6d4\ud55c \uc131\uacfc\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uc5d0\uc2a4\uceec\ub808\uc774\uc158\uc774 \uc904\uc5b4\ub4e4\uace0, \ubb38\uc81c \ud574\uacb0 \uc18d\ub3c4\uac00 \ube68\ub77c\uc9c0\uba70, \ud6a8\uc728\uc131 \ud5a5\uc0c1\uacfc \ube44\uc6a9 \uc808\uac10\uc740 \ubb3c\ub860, \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\uae4c\uc9c0 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\uc774\uc81c, &#8216;\uae30\uc5c5 \uc6b4\uc601\uc758 \ud6a8\uc728\uc131&#8217;\uacfc &#8216;\uace0\uac1d \uc11c\ube44\uc2a4\uc758 \ud488\uc9c8&#8217;\uc740 \ub354 \uc774\uc0c1 \uc6b0\uc120\uc21c\uc704\ub97c \ub2e4\ud22c\uba70 \ub300\ub9bd\ud558\ub294 \uad00\uacc4\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0 \ubaa9\ud45c\ub294 AI \uae30\ubc18 \uacbd\ud5d8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \uc804\ub7b5\uc73c\ub85c \ucda9\ubd84\ud788 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI \uae30\ubc18 \uacbd\ud5d8 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \uc804\ub7b5\uc744 \ud1b5\ud574 \ub300\uaddc\ubaa8 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc5b4\ub5bb\uac8c \ud6a8\uc728\uc131\uacfc \ud488\uc9c8 \ubaa8\ub450\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub294\uc9c0, \ub2e4\uc74c \uc0ac\ub840\uc5d0\uc11c \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span class=\"TextRun MacChromeBold SCXW49374293 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW49374293 BCX0\"><span class=\"TextRun SCXW90718409 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90718409 BCX0\">\ucc30\uc2a4 \uc2a4\ud130\ud2b8 \ub300\ud559\uad50, \uc5d0\uc774\uc804\ud2f1 AI \uae30\ubc18 \uacf5\uac10\ud615 \ud559\uc0dd \uc9c0\uc6d0\uc73c\ub85c \uc6b4\uc601 \ube44\uc6a9 13% \uc808\uac10<\/span><\/span><span class=\"EOP Selected SCXW90718409 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><span class=\"EOP SCXW49374293 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">\ud638\uc8fc\uc758 \ucc30\uc2a4 \uc2a4\ud130\ud2b8 \ub300\ud559\uad50(Charles Sturt University)\ub294 \ud559\uc0dd\ub4e4\uc758 \ub192\uc544\uc9c0\ub294 \uae30\ub300\uce58, \uae34 \ub300\uae30 \uc2dc\uac04, \uc81c\ud55c\uc801\uc778 \uc140\ud504 \uc11c\ube44\uc2a4 \ub4f1\uc73c\ub85c \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0 \uc775\uc219\ud55c \ud559\uc0dd\ub4e4\uc744 \uc9c0\uc6d0\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud559\uc0dd \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub300\ud559\uc740 Genesys Cloud CX\u00ae\ub97c \ub3c4\uc785\ud558\uc5ec \ub354\uc6b1 \uc6d0\ud65c\ud558\uace0 \ud6a8\uc728\uc801\uc774\uba70 \ub9e4\ub825\uc801\uc778 \uc9c0\uc6d0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uac8c \ub418\uc5c8\uace0, \uc6b4\uc601 \ube44\uc6a9\uc744 13%, \uc11c\ube44\uc2a4 \ube44\uc6a9\uc744 \uc57d 11% \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.genesys.com\/customer-stories\/charles-sturt-university\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\uc811\uadfc \ubc29\uc2dd \uc0b4\ud3b4\ubcf4\uae30<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span class=\"TextRun MacChromeBold SCXW149334848 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149334848 BCX0\"><span class=\"TextRun SCXW138161167 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138161167 BCX0\">\uc5d0\uc5b4, \uc0c1\ub2f4\uc0ac \ucf54\ud30c\uc77c\ub7ff\uc73c\ub85c \ud1b5\ud654\ub2f9 \ucd5c\ub300 1\ubd84 \uc808\uc57d<\/span><\/span><span class=\"EOP Selected SCXW138161167 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><span class=\"EOP SCXW149334848 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">\uc544\uc77c\ub79c\ub4dc \ud1b5\uc2e0\uc0ac\uc778 \uc5d0\uc5b4(Eir)\ub294 \uace0\uac1d \ubc0f \uc9c1\uc6d0 \uacbd\ud5d8\uc744 \ub2e8\uc21c\ud654\ud558\ub294 \ud601\uc2e0\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubaa9\ud45c \ub2ec\uc131\uc758 \uc77c\ud658\uc73c\ub85c Genesys Cloud\u2122 \ud50c\ub7ab\ud3fc, \ud2b9\ud788 \ucf54\ud30c\uc77c\ub7ff \ubc0f \uc6f9 \uba54\uc2e0\uc800 \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud588\uc73c\uba70, \ub208\uc5d0 \ub744\ub294 \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ub2f4\uc0ac\ub4e4\uc740 Genesys Cloud \uc0c1\ub2f4\uc0ac \ucf54\ud30c\uc77c\ub7ff\uc758 \uc790\ub3d9 \uc694\uc57d \ubc0f \uc885\ub8cc \ucf54\ub4dc \uae30\ub2a5\uc744 \ud1b5\ud574 \ud1b5\ud654\ub2f9 \uc0c1\ub2f4 \uc2dc\uac04\uc744 \ucd5c\ub300 1\ubd84 \ub2e8\ucd95\ud558\uace0, \uace0\uac1d \ub178\ub825 \uc9c0\uc218\uac00 63% \ud5a5\uc0c1\ub410\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.genesys.com\/ko-kr\/customer-stories\/eir\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\uc804\uccb4 \uc0ac\ub840 \uc77d\uae30<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span class=\"EOP SCXW48587033 BCX0\" data-ccp-props=\"{}\"><span class=\"TextRun SCXW227979200 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227979200 BCX0\">\ubca0\uc2a4\ud2b8 \ubc14\uc774 \uce90\ub098\ub2e4, Genesys Cloud\ub85c \uc6b4\uc601 \ube44\uc6a9 20% \uc808\uac10<\/span><\/span><span class=\"EOP Selected SCXW227979200 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">\ubca0\uc2a4\ud2b8 \ubc14\uc774 \uce90\ub098\ub2e4(Best Buy Canada)\ub294 AI, \uc790\ub3d9\ud654, \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc11c\ube44\uc2a4 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uc5ec \ucc28\uc6d0\uc774 \ub2e4\ub978 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba70 \ub9ac\ud14c\uc77c \uc5c5\uacc4 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Genesys Cloud \ub3c4\uc785 \ud6c4 \uc804\uccb4 \uc6b4\uc601 \ube44\uc6a9\uc744 20% \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud3c9\uade0 \uc0c1\ub2f4 \ucc98\ub9ac \uc2dc\uac04\uc744 19%, IVR \uc18c\uc694 \uc2dc\uac04\uc744 38% \ub2e8\ucd95\ud558\uace0, \ud1b5\ud654 \uc804\ud658 \ube44\uc728\uc740 \ubb34\ub824 40% \uc904\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.genesys.com\/customer-stories\/best-buy-canada\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span class=\"TextRun MacChromeBold SCXW48587033 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48587033 BCX0\"><span class=\"TextRun MacChromeBold SCXW123031051 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123031051 BCX0\"><span class=\"TextRun SCXW146038805 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146038805 BCX0\">\uc544\ud14c\ub9ac\uc548, \uc11c\ube44\uc2a4 \ubc0f \ub9cc\uc871\ub3c4 \ud5a5\uc0c1\uacfc TCO 65% \uc808\uac10<\/span><\/span><span class=\"EOP Selected SCXW146038805 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><span class=\"EOP SCXW123031051 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/span><span class=\"EOP SCXW48587033 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">\uc218\ub9ce\uc740 \ube0c\ub79c\ub4dc\ub97c \uac70\ub290\ub9ac\uba70 \uc218\ucc9c \uc885\uc758 \uc18c\ube44\uc7ac \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uae30\uc220 \uae30\ubc18 \uc774\ucee4\uba38\uc2a4 \uae30\uc5c5\uc778 \uc544\ud14c\ub9ac\uc548(Aterian)\uc740 Genesys Cloud\ub97c \ud1b5\ud574 \ubcf5\uc7a1\uc131\uc744 \uc81c\uac70\ud558\uace0 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uc5ec \uacbd\ud5d8\uc744 \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uace0\uac1d\uc740 \uc218\ucc9c \uac1c\uc758 \uc81c\ud488 \uc911 \uadf8 \uc5b4\ub290 \uac83\uc744 \ubb38\uc758\ud558\ub354\ub77c\ub3c4 \uacf5\uac10 \uc5b4\ub9b0 \ub2f5\ubcc0\uc744 \ubc1b\uace0, \uc0c1\ub2f4\uc0ac\ub4e4\uc740 \ubb38\uc758\ub97c \ub354 \ube60\ub974\uac8c \ud574\uacb0\ud569\ub2c8\ub2e4. \ud2b9\ud788 Genesys Cloud \uc0c1\ub2f4\uc0ac \ucf54\ud30c\uc77c\ub7ff\uc774 \ucd5c\uc801\uc758 \uc194\ub8e8\uc158\uc744 \ucd94\ucc9c\ud558\uace0 \ud1b5\ud654 \ud6c4\ucc98\ub9ac \uc791\uc5c5\uc744 \ub300\uc2e0\ud558\uba74\uc11c \uc774\uba54\uc77c \ucc98\ub9ac \uc2dc\uac04\uc774 \ud3c9\uade0 7% \ub2e8\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.genesys.com\/customer-stories\/aterian\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\uc811\uadfc \ubc29\uc2dd \uc54c\uc544\ubcf4\uae30<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span class=\"TextRun MacChromeBold SCXW48587033 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48587033 BCX0\"><span class=\"EOP SCXW123031051 BCX0\" data-ccp-props=\"{}\"><span class=\"TextRun SCXW101646484 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW101646484 BCX0\" data-ccp-parastyle=\"heading 3\">OLB, \uc608\uce21 \uc778\ud154\ub9ac\uc804\uc2a4 \ubc0f \uac1c\uc778\ud654\ub97c \ud1b5\ud55c \uc2a4\ub9c8\ud2b8 \uc11c\ube44\uc2a4 \uad6c\ud604<\/span><\/span><span class=\"EOP Selected SCXW101646484 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><\/span><\/span><\/h3>\n<p><span data-contrast=\"none\">\ub3c5\uc77c\uc758 \ubbfc\uac04 \uc0c1\uc5c5\uc740\ud589\uc774\uc5c8\ub358 \uc62c\ub374\ubd80\ub974\ud06c \uc9c0\ubc29\uc740\ud589(Oldenburgische Landesbank, OLB)\uc740 Genesys Cloud\ub97c \ub3c4\uc785\ud558\uba74\uc11c \uc804\ud1b5\uc801\uc778 \ub300\uba74 \uc911\uc2ec \uc740\ud589\uc5d0\uc11c \ud604\ub300\uc801\uc778 \uc634\ub2c8\ucc44\ub110 \ub514\uc9c0\ud138 \uc740\ud589\uc73c\ub85c \ud0c8\ubc14\uafc8\ud588\uc2b5\ub2c8\ub2e4. AI \uae30\ubc18 \uc608\uce21 \ub77c\uc6b0\ud305, \uc6cc\ud06c\ud3ec\uc2a4 \uad00\ub9ac, \uadf8\ub9ac\uace0 WhatsApp \ubc0f \ub77c\uc774\ube0c \ucc44\ud305\uacfc \uac19\uc740 \ub514\uc9c0\ud138 \ucc44\ub110\uc744 \ub3c4\uc785\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ub300\uae30 \uc2dc\uac04\uc744 15% \ub2e8\ucd95\ud558\uace0, \uac70\ub798 \uc21c\ucd94\ucc9c\uc9c0\uc218(NPS)\ub97c 5\ud3ec\uc778\ud2b8 \ub192\uc600\uc73c\uba70, 5~10%\uc758 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc744 \uc774\ub918\uc2b5\ub2c8\ub2e4. \ub354 \ube60\ub974\uace0 \uac1c\uc778\ud654\ub41c \uace0\uac1d \uc11c\ube44\uc2a4 \uc81c\uacf5\uc740 \ubb3c\ub860, \uc9c0\ub2a5\ud615 \ud234\uc744 \ud1b5\ud574 \uc9c1\uc6d0\ub4e4\uc758 \uc5c5\ubb34 \uc5ed\ub7c9 \ub610\ud55c \ud06c\uac8c \uac15\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><a href=\"https:\/\/www.genesys.com\/customer-stories\/oldenburgische-landesbank-olb\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uae30<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221;][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\uc0b0\uc5c5\uc744 \ub9c9\ub860\ud558\uace0 \ubaa8\ub4e0 \uae30\uc5c5\uc740 \ub354 \ub9ce\uc740 \uc778\ud130\ub799\uc158\uc744 \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ucc98\ub9ac\ud558\uace0, \ube44\uc6a9\uc744 \uc808\uac10\ud558\uba70, \ub354 \ube60\ub974\uac8c \ud601\uc2e0\ud574\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc11c\ube44\uc2a4 \ud488\uc9c8\uc774 \uc870\uae08\uc774\ub77c\ub3c4 \ub5a8\uc5b4\uc9c4\ub2e4\uba74 \uace0\uac1d\uc740 \uc6a9\ub0a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\u00a0 &#8216;\uc11c\ube44\uc2a4 \ud488\uc9c8 \ud5a5\uc0c1&#8217;\uacfc &#8216;\ud6a8\uc728\uc801\uc778 \uc6b4\uc601&#8217;\uc774\ub77c\ub294 \ub450 \uac00\uc9c0 \uacfc\uc81c\ub97c \ud558\ub098\uc758 \uc194\ub8e8\uc158\uc73c\ub85c \ud574\uacb0\ud558\uae30 \uc5b4\ub824\uc6b4 \uae30\uc5c5\ub4e4\uc740 \uc808\ucda9\uc810\uc744 \ucc3e\uace0\uc790 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc5d0 \uc9d1\uc911\ud558\ub2e4 \ubcf4\uba74 [&hellip;]<\/p>\n","protected":false},"author":880,"featured_media":624448,"template":"","tax_priority":[],"tax_blogtype":[17747],"tax_blogcategory":[18486,15997,18467],"tax_contenttheme":[14872],"tax_bundle":[],"tax_contenttheme2":[16194],"tax_capability_sitewide":[16203,18512,18304],"tax_products_programs":[16481,17547],"tax_buying_job":[16643,16669],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-626767","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_blogtype-genesys-ko-kr","tax_blogcategory-ai---","tax_blogcategory-customer-highlights-ko-kr","tax_blogcategory-experience-orchestration-ko-kr","tax_contenttheme-improve-customer-experience-ko-kr","tax_contenttheme2-level-up-your-technology-ko-kr","tax_capability_sitewide-ai-and-automation-ko-kr","tax_capability_sitewide-analytics-and-reporting-ko-kr","tax_capability_sitewide-journey-management-ko-kr","tax_products_programs-genesys-ai-ko-kr","tax_products_programs-genesys-cloud-cx-ko-kr","tax_buying_job-job-1-problem-identification-ko-kr","tax_buying_job-job-2-solution-exploration-ko-kr","tax_content_type-blog-ko-kr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/626767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/users\/880"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/626767\/revisions"}],"predecessor-version":[{"id":626774,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/blog\/626767\/revisions\/626774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media\/624448"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/media?parent=626767"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_priority?post=626767"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_blogtype?post=626767"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_blogcategory?post=626767"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_contenttheme?post=626767"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_bundle?post=626767"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_contenttheme2?post=626767"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_capability_sitewide?post=626767"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_products_programs?post=626767"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_buying_job?post=626767"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_buyer_persona?post=626767"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_sector?post=626767"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/ko-kr\/wp-json\/wp\/v2\/tax_segment?post=626767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}